ICCD

MAPPING OF POTENTIAL BUSINESS ZONES FOR MSMEs IN SOUTH KEMBANGAN USING THE ANALYTICAL HIERARCHY PROCESS (AHP) METHOD

Muhamamd Syah IRSAN, Orlin CICILIA, RM. Pradana PUTRA — Tue, 16 Sep 2025 00:00:00 +0000

This study emphasizes the importance of determining locations for MSMEs through a more scientific framework, with the goal of increasing MSME revenue. The Technology Readiness Level (TKT) in this study demonstrates the concept of the Analytical Hierarchy Process (AHP), which has been used in other studies for mapping research objects. Therefore, it has direct relevance to this study, as this concept can help researchers create a map of potential business zones for MSMEs.
MSMEs in South Kembangan use the Analytical Hierarchy Process (AHP) to determine business locations, supported by expert judgment. This is then processed and calculated based on five criteria/zones: housing, offices, schools, recreation, and infrastructure. The area is divided into three clusters, each estimated to have similar area but with different zone combination characteristics.
The final calculation results are divided into the most potential, namely cluster III with a total score of 0.43467, neutral, namely cluster I with a total score of 0.28525 and less potential, namely cluster II with a total score of 0.27037.

WEBSITE DESIGN FOR THE IMPLEMENTATION OF IOT TECHNOLOGY UTILIZING SOLAR PANELS FOR ILLUMINATING REGIONAL SIGNBOARDS IN MERUYA SELATAN

Tue, 16 Sep 2025 08:20:52 +0000

This research proposes and designs a regional signboard lighting system in Meruya Selatan that utilizes solar panels as the primary energy source and integrates Internet of Things (IoT) technology as an automatic control system, supported by a website platform for remote monitoring and management. The system is developed to support renewable energy initiatives and the advancement of smart urban infrastructure. Solar panels are employed to generate self-sustained and environmentally friendly electrical power, thereby reducing dependency on the national electricity grid (PLN). The IoT system is designed to monitor key parameters such as illumination levels, battery status, power consumption, and to detect system faults or failures in real-time through a microcontroller connected to various sensors. Complementing the hardware system, the website is developed using a modern framework that enables the visual representation of sensor data, including light intensity graphs, charging status, and historical energy usage. The website also offers manual control features such as lamp activation scheduling and automatic notifications to operators in case of anomalies. The user interface is designed with a focus on accessibility and responsiveness across multiple devices. Field testing conducted in the Meruya Selatan area demonstrates that the system operates in a stable, efficient, and weather-adaptive manner. By integrating renewable energy, IoT, and digital platforms, this system significantly contributes to energy efficiency, operational effectiveness, and maintenance cost reduction in the management of public lighting infrastructure.

DIGITAL ADOPTION FOR MSME SUSTAINABILITY IN MERUYA SELATAN SUBDISTRICT

Tue, 16 Sep 2025 08:30:32 +0000

Micro, Small, and Medium Enterprises (MSMEs) have shown resilience in times of crisis, yet many struggle to grow due to limited capacity to adopt digital technology. In South Meruya, MSME actors have not been able to fully utilize digital tools—particularly in marketing, payment systems, and waste management mainly due to a lack of knowledge and limited understanding of how to implement these technologies effectively. To address this issue, the Community Service (PkM) Team from Universitas Mercu Buana (UMB) conducted an activity aimed at increasing digital literacy and encouraging the adoption of digital technology to strengthen competitiveness and support business sustainability. Using the Participatory Action Research (PAR) method, the program included lectures on social media marketing, QRIS-based payments, and digital waste management; interactive discussions and Q&A sessions; and evaluations to measure impact. The activities were carried out in four stages: delivery of materials, Q&A, group discussions, and hands-on practice. As a result, participants showed increased understanding of digital marketing, payment systems, and waste management; actively engaged in discussions; and gave positive evaluations, with satisfaction scores exceeding 80%.

DESIGN AND IMPLEMENTATION OF PKBM AMARI NAME BOARDS USING IOT-BASED SOLAR PANEL TECHNOLOGY

Ahmad FIRDAUSI, Akhmad Wahyu DANI, Yuliza YULIZA, Syamsir ALAM — Tue, 16 Sep 2025 08:43:51 +0000

This community engagement program aims to develop and implement an IoT-based solar-powered signage system at PKBM Amari, an educational institution in West Jakarta, Indonesia. The main objective of this program is to improve the visibility of the institution's signage, especially at night, by implementing an autonomous lighting system that also serves as an educational resource. The approach includes initial field observations, system design using solar modules integrated with IoT components, on-site prototyping, and training workshops for students and staff. The result is a fully functional nameplate that illuminates autonomously using collected solar energy and facilitates real-time condition monitoring through IoT technology. Knowledge transfer sessions were held to promote sustainability and empower the community. This project addresses functional infrastructure issues while enhancing local technology literacy and encouraging the adoption of renewable energy. It offers a replicable framework for similar institutions with limited access to grid electricity.

IMPLEMENTATION OF CLEAN PRODUCTION IN MICROBUSINESS LOCATED IN WEST JAKARTA

Agustinus Hariadi Djoko PURWANTO, Sri HARTONO — Wed, 17 Sep 2025 06:15:55 +0000

This study explores the implementation of cleaner production (CP) principles in microbusinesses in West Jakarta through a community training program led by the University of Mercu Buana in collaboration with BRIN and PNM. The initiative aimed to address operational inefficiencies and environmental challenges faced by micro, small, and medium enterprises (MSMEs), particularly in urban areas. The training engaged 25 local entrepreneurs—primarily women—in food, trade, and craft sectors, many with limited education and resources. Participants were introduced to CP strategies such as waste reduction, energy efficiency, and resource optimization, tailored for small-scale businesses. The interactive sessions emphasized sustainable profitability, lifecycle thinking, and practices like composting and greywater reuse. Feedback and follow-up mentoring revealed strong interest in adopting CP and identified key challenges including limited funding, digital skills, and raw material access. The program successfully built awareness and practical knowledge, showing that participatory, localized approaches—paired with mentorship—can promote both environmental and business resilience. Expanding technical demonstrations, peer learning, and supportive policies will be essential to sustaining and scaling CP adoption in MSMEs.

BRIEF PSYCHOEDUCATION ON SELF-COMPASSION: A PATHWAY TO PSYCHOLOGICAL WELL-BEING AMONG MIGRANT LABORERS IN PENANG (MALAYSIA)

Dana Riksa BUANA — Wed, 17 Sep 2025 06:28:48 +0000

Migrant workers, especially laborers, experience quite complex problems, such as exploitation, health problems, discrimination, intense stress, and legal uncertainty. In particular, psychologically they have poor mental health and low well-being. These problems are also experienced by Indonesian or Indonesian-descended migrants in Penang, Malaysia. This study aims to test the effectiveness of a short psychological education program on self-compassion in improving psychological well-being among migrant workers in Penang, Malaysia. Using a quasi-experimental design with one-group post-test-only design, 46 participants underwent a two-hour psychological education session that combined lectures, interactive games, and group discussions. Participants were evaluated using the Indonesian version of the Self-Compassion Scale and the Psychological Well-Being Scale. Descriptive analysis showed that 91.3% of participants scored in the moderate to high self-compassion category. Spearman's rho test showed a significant positive correlation between self-compassion and psychological well-being (ρ = 0.256, p < 0.05). These findings suggest that even a brief intervention can increase awareness of self-compassion and support emotional resilience in a vulnerable population. The program was well received, with participants demonstrating strong emotional engagement and reporting a deeper understanding of how to care for themselves mentally. This study highlights the importance of accessible, culturally sensitive mental health interventions for migrant workers, and emphasizes self-compassion as a practical strategy to support their psychological well-being.

BUILDING GREEN LIVELIHOODS FOR INDONESIAN MIGRANTS THROUGH WASTE SORTING INITIATIVES

Wed, 17 Sep 2025 06:51:23 +0000

This community empowerment initiative aims to promote sustainable livelihoods among Indonesian migrant workers in Penang, Malaysia, by providing education on waste sorting and promoting circular economy practices. Many migrant workers face limited economic opportunities, poor access to environmental knowledge, and inadequate formal waste management systems in their residential areas. To address these challenges, the program conducted participatory workshops on waste literacy, basic waste processing, and entrepreneurship using recyclable materials. A mini waste drop-off center managed by the migrants was also established to demonstrate practical waste sorting. The initiative led to increased environmental awareness, improved waste-handling behavior, and the potential for the development of small-scale, green businesses. Pre- and post-assessment showed a significant increase in participants' understanding and motivation to implement sustainable practices. This program not only fosters environmental responsibility but also encourages the creation of community-based waste-to-resource initiatives. By combining economic empowerment with environmental stewardship, the project contributes to inclusive development. It supports the university's commitment to community-based learning and international collaboration. The outcomes of this initiative offer a replicable model for other migrant communities facing similar socio-environmental vulnerabilities.

ENHANCING THE CAPACITY OF CONSTRUCTION WORKERS THROUGH INTEGRATED TRAINING ON THE SUBSTRUCTURE OF EARTHQUAKE-RESISTANT HOUSES IN PANDEGLANG

Wed, 17 Sep 2025 07:04:28 +0000

Pandeglang Regency is one of the earthquake-prone areas in Indonesia, dominated by soft soil deposits that make simple houses highly vulnerable to seismic damage. Most houses are constructed by local masons who rely solely on experience, with limited knowledge of earthquake-resistant construction, particularly in the substructure. This community service program aimed to enhance the competence of construction workers through integrated training covering five aspects: soil conditions, ground improvement, substructure elements, construction methods, and foundation implementation. The two-day training combined participatory approaches, visual instruction, and hands-on practice. Evaluation results demonstrated significant improvements: understanding of soil conditions and cone penetration tests increased from 33 to 76.7 (+132%); ground improvement from 28.3 to 81.7 (+189%); substructure knowledge from 24.7 to 81.7 (+231%); construction methods from 35 to 70 (+100%); and foundation implementation from 27 to 80 (+196%). Overall, post-test scores ranged from 70 to 82. The integrated training model proved effective in enhancing both technical knowledge and practical skills, and it holds potential for replication in other earthquake-prone regions as part of community-based disaster risk reduction initiatives.

SOCIALIZATION OF HYDROPONIC VEGETABLE SALES INCREASE STRATEGY IN SOUTH MERUYA REGION

Annisa Hakim Z, Yulis Diana ALFIA — Wed, 17 Sep 2025 07:54:03 +0000

The need for vegetables in DKI Jakarta exceeds 1,500 tons, but the supply cannot be met internally. Vegetable supplies are supplied from various other regions, even from Lampung to Java. This will have an impact on the quality of vegetables that arrive in DKI Jakarta because they travel quite far with unpredictable weather. Therefore, several areas, especially South Meruya Village, have developed vegetable planting techniques using hydroponic media. However, the marketing is not that extensive because of their fear of the response to the selling price being more expensive than conventional vegetables. Therefore, this socialization provides SWOT analysis training to RPTRA managers and finds hydroponic business management strategies in order to develop appropriate market segments so that hydroponic vegetable sales increase and are sustainable. Based on the activities, it is known that the quality of hydroponic vegetables is still uneven in terms of size. This shows that it still takes time to improve the quality of vegetables in order to enter premium market segments such as supermarkets, restaurants, and hotels.

TRAINING AND IMPLEMENTATION OF COMPUTER-BASED EXAM APPLICATION USING LARAVEL FOR TEACHERS AND STUDENTS OF SMPN 206 JAKARTA BARAT

Fauzi Nur IMAN, Ida FARIDA, Umniy SALAMAH — Fri, 19 Sep 2025 08:22:40 +0000

This community service activity aims to enhance the digital literacy of teachers and students at SMPN 206 Jakarta Barat through the development and implementation of a secure and efficient computer-based testing application using Laravel. By applying the Participatory Action Research (PAR) method, this program ensured active involvement from the school community, promoting both system usability and sustainability. The training sessions introduced practical skills in operating and managing the application, with a focus on data security and ease of access. The results showed improved competence among participants and successful integration of the application into school testing activities. The initiative also received strong support from local stakeholders, including Kelurahan Meruya Selatan, which contributed to the smooth execution of the program. Further development is encouraged to integrate this system with broader academic reporting tools and provide continuous training for future users.

LEVERAGING ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY TO IMPROVE BUSINESS PERFORMANCE AND BUSINESS SUSTAINABILITY IN MSMEs

Fri, 19 Sep 2025 08:26:16 +0000

Current advancements indicate an accelerated proliferation of artificial intelligence (AI) technology. However, its adoption remains limited within many Micro, Small, and Medium Enterprises (MSMEs), hindering potential business advancement. MSME proprietors often perceive AI as primarily applicable to technology-qualified industries and creative or digital-native businesses. Empirical observation within the West Jakarta region, specifically Meruya Utara, reveals a persistence of traditional business methodologies among local MSMEs. This is characterized by an underutilization of effective digital internet technologies. Presently, the digital engagement of these entrepreneurs is largely confined to foundational applications, such as product promotion via SMS or basic social media platforms (e.g., Facebook, Instagram, WhatsApp). This limited adoption stems from constraints in both technological knowledge and human resource capacity for managing digital business operations. In response to this identified gap, universities, as educational institutions bearing a community responsibility, are positioned to provide solutions. Proposed interventions include delivering targeted training programs to MSME partner communities. These initiatives aim to enhance digital literacy, deepen understanding of sophisticated technologies, and build practical skills in AI utilization. Furthermore, universities can assist in facilitating the effective implementation of AI technology within these businesses. The anticipated outcomes encompass catalyzing innovation in product development and marketing strategies, ultimately leading to increased sales and contributing to long-term business sustainability.

TRANSFORMING TRASH INTO TREASURE: WASTE VALORIZATION PRACTISE IN SUSTAINABLE PRODUCT DEVELOPMENT

Uly AMRINA, Popy YULIARTY, Winda WIDYANTY — Fri, 19 Sep 2025 08:30:44 +0000

This study explores the potential of waste valorization as a strategy for promoting sustainable development within a circular economy framework among Indonesian migrant workers in Malaysia. The primary objective is to develop practical approaches for transforming domestic waste into high-value, environmentally friendly products, thereby addressing resource underutilization and environmental concerns. The methodology involves participatory training sessions to enhance community members' skills in waste management, product design, and entrepreneurship, supported by qualitative assessments of attitudes and quantitative measurements of raw material input and estimated production costs. The results indicate that 84% of participants felt the program effectively addressed relevant societal issues, 81% actively participated in and benefited from the activities, and the infrastructure support facilitated the production of eco-friendly products. Additionally, participants demonstrated increased knowledge, their skill levels improved from basic to medium, and they gained confidence in producing sustainable products, which can potentially be expanded to local and international markets. The study concludes that waste valorisation is a promising approach for fostering a circular economy and promoting sustainable development, emphasising the importance of continuous training, infrastructure development, and market access.

SOCIAL VISUAL MEDIA CAMPAIGN FOR HEALTHY LIVING ENVIRONMENT FOR INDONESIAN MIGRANT IN PENANG

Fri, 19 Sep 2025 08:35:13 +0000

The living environment plays a crucial role in the health and well-being of Indonesian migrant workers (IMW) in Penang. The development of settlements based on the concept of healthy housing is expected to significantly improve their quality of life. Beyond physical and environmental improvements, behavioural factors also contribute to overall health outcomes. Healthy housing not only offers physical and psychological benefits but also fosters positive lifestyle changes. This community service initiative aims to promote awareness and provide education on healthy living environments for IMW in Penang, Malaysia. Through social campaigns and media visuals, the program seeks to enhance their understanding of healthy housing concepts while encouraging active participation in creating and maintaining such environments. Ultimately, this initiative aspires to improve the overall well-being of IMW by fostering sustainable healthy living behaviours. The results of the campaign design show that it gets positive results from the target audience, namely Indonesian migrant workers, by building relationships through the messages conveyed, taglines, colours, and visual elements used. The conclusion of this design is that the resulting design is able to attract the attention of the target audience and is consistent, and the success of a campaign must be supported by the use of the right and appropriate media.

GREEN SUPPLY CHAIN OPTIMIZATION FOR SME SUSTAINABILITY

Zulfa Fitri IKATRINASARI, Joni HARDI, Kosasih KOSASIH — Fri, 19 Sep 2025 08:41:43 +0000

Green Supply Chain (GSC) integrates environmental considerations into supply chain practices to achieve sustainable outcomes across environmental, social, and economic dimensions. SMEs in Indonesia and Malaysia face unique challenges in adopting GSC due to limited resources, fragmented supply chains, and varying levels of government support. GSC training is needed to enhance participants' knowledge and skills in optimizing green supply chains, which will ultimately enhance the sustainability of SMEs in Malaysia and Indonesia. The evaluation of the activity revealed that most participants were very satisfied with the activity and gained improved knowledge and skills in managing GSC.

THE SENSE OF GREEN ACCOUNTING IN MICRO BUSINESS TRANSACTIONS

Fri, 19 Sep 2025 00:00:00 +0000

Green accounting is an accounting approach that integrates environmental aspects into transaction recording, financial reporting, and business decision-making. `In the context of microenterprises, the application of green accounting is still very limited, even though microenterprises have great potential to contribute to sustainable development. One of the green activities in microenterprises is proper waste management, so that waste management supports the government's program for sustainability and the sustainability of microenterprises themselves.
According to data, micro businesses contribute 15% of waste, a condition that is highly concerning. Although the amount of managed waste is quite large, accounting for 60% of total waste, the amount of unmanaged waste reaches 40%. This figure is very large, and in the future, the amount of unmanaged waste will continue to increase if not accompanied by improvements in public behavior and micro-businesses' commitment to caring for and managing waste independently. Therefore, it is crucial to provide education on how micro-businesses can reduce waste production from daily activities and how to manage waste effectively, thereby bringing benefits to their businesses, such as a cleaner, odor-free, and aesthetically pleasing business environment. Such conditions can attract customers to visit and make purchases, ultimately increasing business income or economic growth.
The implementation of education and awareness on green accounting has been carried out alongside other educational programs such as tax understanding and product design for business owners within the PERMAI community. PERMAI is an official community organization that assists Indonesian expatriates in Malaysia in conducting business or trade activities. Indonesian expatriates who are members of PERMAI engage in business activities with relatively limited knowledge. Waste management from their business processes is not yet fully understood in terms of its benefits, so educating them about green accounting can open up opportunities for greater benefits. After the education program, participants have begun to understand the importance of green accounting and its impact on their businesses.

DEVELOPING SUSTAINABLE BUSINESS THROUGH GREEN MSME DIGITAL LITERACY FOR INDONESIAN WORKERS IN MALAYSIA

Setyo RIYANTO, Winda WIDYANTY, Uly AMRINA, Khozaeni bin RAHMAD — Thu, 23 Oct 2025 07:24:12 +0000

This study explores the role of digital literacy and green entrepreneurship in advancing sustainable economic development among Indonesian migrant workers (TKI) in Malaysia. The primary objective is to build the capacity of TKI to establish and grow environmentally responsible micro, small, and medium enterprises (MSMEs) through comprehensive training in sustainable production, financial management, and digital marketing. Employing a participatory methodology, the program included needs assessments, interactive workshops, and follow-up mentoring sessions designed to equip participants with practical skills and knowledge. The initiative successfully fostered greater awareness of sustainable business practices and encouraged the use of digital platforms to enhance business operations and outreach. Moreover, it facilitated cross-institutional collaboration and provided valuable experiential learning opportunities for university students involved in the project. Overall, the study highlights the potential of combining digital literacy with green entrepreneurship to support a circular economy and long-term economic resilience within migrant communities, emphasizing the importance of continuous capacity building, supportive infrastructure, and access to broader markets.

MEDIA LITERACY ON PREVENTION OF PORNOGRAPHY ON SOCIAL MEDIA AND SEXUAL VIOLENCE AGAINST ADOLESCENTS IN MALAYSIA

Nur KHOLISOH, Melly RIDARYANTHI — Thu, 23 Oct 2025 07:33:22 +0000

The current rampant social problems are related to the impact of pornography on social media and the occurrence of sexual violence in society. Pornography has very great dangers, especially if someone is addicted. Not only can drugs cause addiction, but pornography can also cause addiction. Based on research by Bingham and Piotrowski in the Psychological Report entitled Online Sexual Addiction, the characteristics of people who are addicted to cybersex include: lacking social skills and preferring to be immersed in sexual fantasies. In addition, pornography addiction can also lead to sexual violence, such as fraud and sexual intimidation, including threats or attempts to defraud, sexual exploitation, forced prostitution, and unwanted sexual relations. Sexual violence can happen to anyone, whether male, female, or child. These acts that harm victims can occur anywhere in the world, including among teenagers in Malaysia. Therefore, it is necessary to conduct Media Literacy on Pornography on Social Media and Sexual Violence for teenagers in Malaysia as a form of prevention against sexual violence and the impact of pornography on social media on adolescents in Malaysia, especially in Penang Island. This aims to prevent negative things from happening due to pornography and sexual violence on social media.

EMPOWERING COMMUNITIES THROUGH HYDROPONIC FARMING AS A SUSTAINABLE APPROACH TO FOOD SECURITY IN URBAN INDONESIA

Agustinus RUSTANTA, Marta SANJAYA — Thu, 23 Oct 2025 07:36:51 +0000

Food security has become a strategic issue in urban Indonesia as agricultural land continues to shrink due to housing, infrastructure, and development projects. This condition has led to the heavy dependence of major cities, such as Jakarta, on vegetable supplies from surrounding regions. At the same time, the demand for healthy, fresh, and pesticide-free vegetables is increasing, in line with government campaigns on balanced nutrition and efforts to reduce stunting. However, previous studies have mostly focused on the technical aspects of hydroponic farming or short-term economic impacts, while research connecting hydroponics with community empowerment strategies for urban food self-sufficiency remains limited. This study employed a participatory approach through training, mentoring, and demonstration of simple hydroponic installations. Respondents were recruited using snowball sampling, involving households, neighborhood communities, schools, and universities. The findings reveal that hydroponics not only produces fresher, longer-lasting, and pesticide-free vegetables but also functions as a tool for empowerment by enhancing skills, strengthening community solidarity, and creating economic opportunities through the sale of vegetables and hydroponic installations. The study implies that hydroponics can serve as a sustainable strategy to address urban food security challenges while fostering micro-level food resilience at the household, school, and community levels.

ENHANCING SME FINANCIAL PERFORMANCE THROUGH ACCOUNTING INFORMATION SYSTEM ADOPTION: A BUSINESS-MODIFIED UTAUT2 APPROACH IN INDONESIA

Ardiya Ekaputra HARGIYANTO, Ikrar Adinata ARIN, Mohamad HEYKAL — Thu, 23 Oct 2025 07:44:01 +0000

In many developing countries, small and medium-sized enterprises (SMEs) play an important role in driving economic growth. Given the important role of SMEs in driving economic growth, we wanted to examine the impact of accounting information system (AIS) digitization on the financial performance of SMEs in Indonesia. Several studies acknowledge that accounting information system (AIS) digitization has significantly improved the financial performance of small and medium-sized enterprises (SMEs). To determine the financial performance of SMEs in Indonesia, this study was conducted using a customized UTAUT2 framework and SEM-PLS analysis to investigate the influence of AIS adoption. Based on data analysis from 300 SMEs across various industries, this study revealed a statistically significant relationship between AIS and critical financial performance metrics, including revenue growth, cost efficiency, and profitability. Although the implementation of AIS has inherent limitations, such as a lack of technical expertise and high costs, this analysis offers a viable alternative. Based on the study's findings, it is suggested that incorporating components tailored to SMEs can expand the scope of the UTAUT2 model, thereby providing a comprehensive framework to drive digital transformation in developing countries.

EXPLORING AI INTEGRATION WITH 21ST-CENTURY SKILLS IN LANGUAGE EDUCATION

Aryusmar ARYUSMAR — Thu, 23 Oct 2025 07:51:08 +0000

This research explores Artificial Intelligence (AI) integration with 21st-century skills in language education through a qualitative approach based on library research methods. It reviews academic papers, scholarly works, and reports to understand how AI technologies—like intelligent tutoring systems, automated writing evaluation tools, and AI-powered language learning platforms—support the development of critical thinking, creativity, collaboration, communication, and digital literacy in language learning contexts. The findings suggest that AI helps provide individualized learning experiences, immediate feedback, and real-world language use, enabling learners to engage in more advanced thinking and communication tasks while becoming more independent. Furthermore, the use of AI aligns with global educational goals by giving learners essential language abilities and transferable skills necessary for success in an increasingly connected world. However, the review also points out several challenges, such as a lack of long-term studies on AI’s impact on language learning outcomes, insufficient teacher training in AI-related skills, and ethical concerns around privacy, bias, and fairness. These issues highlight the necessity for well-rounded strategies that include the teaching, technological, and ethical dimensions of AI in language teaching. The study’s findings stress the importance of teacher preparedness, policy development, and the creation of culturally sensitive AI tools to create inclusive and effective learning environments. In conclusion, this research sees AI as a powerful tool for transforming language education, helping it meet the demands of the 21st century while emphasizing the need for thoughtful, evidence-based, and ethical implementation.

DESIGN OF A MOBILE APPLICATION FOR CARBON EXPENDITURE RECORDING AND CARBON TAX ESTIMATION CALCULATION AS AN EFFORT TO SUPPORT CARBON EMISSION REDUCTION IN INDONESIA

Thu, 23 Oct 2025 07:54:35 +0000

This research aims to develop a mobile application prototype to help people record carbon activities, calculate estimation of annual carbon tax, and increase public awareness and participation in order to support the implementation of carbon tax in Indonesia. The method used for research is a mixed method, integrating literature study (qualitative) and questionnaire survey (quantitative). Development process utilized the Agile Scrum Software Development Life Cycle (SDLC) model. The results of the research are in the form of the KarbonKU application, complemented by evaluations from users that show satisfaction in the aspects of interface design and functionality. In conclusion, KarbonKU is effective in helping users record carbon activities, calculate carbon tax estimates, and increase public awareness and participation in reducing carbon emissions in Indonesia.

THE IMPACT OF MARKETING THROUGH LIVE STREAMING OF THE SHOPEE E-COMMERCE PLATFORM ON THE DECISION TO PURCHASE LUCU KIDS CHILDREN'S CLOTHING PRODUCTS

Celine Endara Juwastra PUTRI, Helena Hanindya Kartika PUTRI — Thu, 23 Oct 2025 00:00:00 +0000

This study aims to determine the impact of marketing through live streaming of the Shopee e-commerce platform on the purchase decision of LUCU Kids products. The research includes the marketing strategies used, the identification of factors that influence consumer purchases and the effectiveness of live streaming that influences purchase decisions. The research method used is qualitatively quasi-experimental with a one-group pretest-posttest design. Data collection techniques through live streaming experiments, observation and documentation. The results of the study show that marketing through live streaming encourages consumer purchase decisions. These findings provide important implications for business actors in optimizing digital marketing strategies in the e-commerce era. (C.E.J.P)

USING GAMIFICATION AS A STRATEGY FOR THE DEVELOPMENT OF SME FLOWER VENDORS AT RAWA BELONG MARKET

Christopher Joshua LEKSANA, Cheng King MENG, Lianna WIJAYA, Stefanus RUMANGKIT — Thu, 23 Oct 2025 08:11:27 +0000

The community service activity conducted discussed the use of gamification as an innovative strategy to support the development of small and medium enterprises (SMEs), particularly flower vendors at Rawa Belong Market. As a central flower trading hub in Jakarta, these vendors face challenges in adapting technology to enhance engagement with both existing and potential consumers. One technological concept that has yet to be adopted by the flower vendors is gamification, as they do not yet fully understand its concept and implementation. Therefore, this community service activity was carried out to assist flower vendors at Rawa Belong Market in explaining and implementing gamification through social media. The participants of the community service activity consisted of 26 individuals, including vendors and the leaders of flower vendor groups at Rawa Belong Market. The implementation method employed an institutional, participatory approach involving discussions and mentoring. The materials delivered covered the following topics: understanding the engagement challenge for SMEs, the attention crisis and why SMEs must compete differently, the psychology behind gamification, and practical gamification examples for SMEs. The results of the community service indicate that the flower vendors at Rawa Belong Market showed interest in using gamification to scale their businesses, and they gained a clear understanding of the concept and application of gamification through social media.

STRENGTHENING THE CAPACITY OF MSMEs THROUGH PRODUCT PHOTOGRAPHY AND VISUAL CONTENT TRAINING AS A DIGITAL MARKETING STRATEGY

Annisa Retno UTAMI, Euis WIDIATI, Ratulia Nazwa ANANDA — Thu, 23 Oct 2025 08:17:27 +0000

This community service activity aims to increase the capacity of MSMEs through training and workshops on product photography and visual content as a digital marketing strategy. The activity was held on August 6–7, 2025, in Menteng Dalam Village, involving 15 MSME actors, the majority of whom were members of the Family Welfare Movement (PKK) and engaged in the culinary business. The methods used included pre-tests and post-tests, training on basic product photography techniques and social media publication strategies, as well as a hands-on workshop on product photography using provided photo props. The results of the activity showed a significant increase in participant understanding, with an average pre-test score of 48.8 increasing to 87 in the post-test, representing a 38.2-point increase. Photos of participants' work were uploaded to the Padlet platform as a medium for sharing and appreciation, which also served as a means of documentation and reflection on learning. This activity demonstrated that improving visual skills can be an effective strategy in strengthening the competitiveness of MSMEs in the digital era. Recommendations from this activity are the need for ongoing mentoring, advanced training related to digital content editing, and collaboration with various parties to expand the marketing network for MSME products.

STRENGTHENING BUSINESS LEGALITY THROUGH SOCIALIZATION AND ASSISTANCE OF BUSINESS IDENTIFICATION NUMBER (NIB) FOR BUSINESS ACTORS IN MENTENG DALAM VILLAGE, SOUTH JAKARTA

Thu, 23 Oct 2025 08:23:54 +0000

This community service activity aims to strengthen the legality of MSME businesses in Menteng Dalam Village, South Jakarta through socialization and assistance in making Business Identification Numbers (NIB). The problems faced by partners are the lack of administrative and digital literacy, limited understanding of the benefits of NIB, and the assumption that the management of business licenses through Online Single Submission (OSS) is complicated and time-consuming. The method of the activity is carried out through discussion of partner needs, pre-test, training, NIB registration assistance, post-test, and evaluation. The results of the activity showed that of the 10 food and beverage business actors who participated in the program, five successfully completed registration and obtained NIB, while the other five were technically constrained because the Population Identification Number (NIK) had been registered in the OSS system even though the participants had never registered before. Pre-test and post-test evaluations showed an increase in the average understanding of participants from 51% to 88%, with the largest increase in the aspects of understanding NIB benefits and motivation to register. This activity proves that socialization and direct assistance are effective in increasing legal awareness, digital skills, and motivation of business actors to legalize their businesses. In the future, more intensive cooperation with relevant agencies is needed so that administrative obstacles can be resolved, as well as the expansion of programs to other business sectors in the Menteng Dalam area.

INCREASING BUSINESS ACTOR KNOWLEDGE THROUGH FOOD LABEL EDUCATION AS A STRATEGY TO INCREASE PRODUCT COMPETITIVENESS

Ani Siska MY, Giyatmi GIYATMI, Heltina HELTINA — Thu, 23 Oct 2025 08:29:21 +0000

This activity aims to educate MSMEs about food labels as a way to increase product competitiveness. Food labels play a role not only as product identity but also as a producer's responsibility to consumers. The activity was held on Thursday, August 7, 2025, at the Flamboyan RPTRA, attended by 15 food and beverage business actors. The activity began with a pre-test, material presentation, group discussion, and evaluation in the form of a post-test. From the pre-test, it was apparent that most participants still considered food labels merely decorative on packaging, without understanding their informative function. The results of the activity showed a significant increase in participants' understanding. In terms of knowledge, this activity also had an impact on participants' awareness of the strategic value of food labels in strengthening product competitiveness. Participants realized that labels are not only a regulatory obligation but also a branding strategy that can improve image and consumer trust.

BASIC FEMINISM EDUCATION IN WOMEN'S COMMUNITIES

Hayu LUSIANAWATI, Fit YANUAR, Husen MONY — Thu, 23 Oct 2025 08:34:25 +0000

The Community Service Program (PKM) aims to strengthen basic feminist understanding among women through education. The background to this activity includes the relevance of feminism in the social context of Indonesia, where data shows that despite the continued increase in the national Women and Development Index (IPP), gender inequality remains significant in education, economics, and political participation. According to the Statistics Indonesia (BPS) (2024), the female labor force participation rate reached approximately 52%, yet the wage gap and representation remain high.This community service activity is designed to provide an understanding of the history, principles, and practices of feminism and to encourage women's active roles as agents of change in their communities. Qualitative methods were used: participant observation, data collection (literature study), and interactive lectures. The results of this activity demonstrated an increased understanding of the basic concepts of feminism, women's rights and empowerment, and awareness of gender stereotypes. Participants were also more motivated to advocate for equality in their communities. Recommendations include expanding educational outreach, involving local partners, and aligning materials with local wisdom. This program is expected to inspire an inclusive and contextual feminist movement in Indonesia.

FOOD SECURITY EDUCATION THROUGH MODULAR LEARNING AND ITS IMPACT ON FOOD SELF-SUFFICIENCY AWARENESS IN BEDAHAN, DEPOK CITY

Thu, 23 Oct 2025 08:41:27 +0000

Household food security is a strategic issue that requires special attention, particularly in urban areas with limited land and high dependence on external food sources. This community service program aimed to improve residents’ knowledge and skills in achieving food self-sufficiency through a module-based education program using both educational and participatory approaches. The target group consisted of residents from RT 01 RW 06, Bedahan Subdistrict, Sawangan District, Depok City. The educational materials covered household food security concepts, zero food waste practices, and the implementation of aquaponics using buckets (Budikdamber). The results showed a significant increase in participants' knowledge, with average scores rising from 85.33 (pre-test) to 93.30 (post-test). Positive feedback and successful hands-on Budikdamber practices indicated that this approach effectively raised awareness and understanding of sustainable and independent food management. This program is expected to be replicable in other communities as a model for strengthening local food resilience.

MENTAL STRENGTHENING IN ENRICHING SELF READINESS TO SME’s FOR THE INDONESIAN COMMUNITY PERMAI IN PENANG MALAYSIA

Fri, 24 Oct 2025 02:30:26 +0000

The records of the Data and Information Center of the Indonesian Migrant Workers Protection Agency (BP2MI) in this study specifically taking those in Malaysia, the number of distribution and placement in Malaysia is the 3rd (three) highest of the top ten countries of placement for Indonesian Migrant Workers (PMI) with a total of 43,163 Migrant Workers and a percentage of 21.5%. The aim of this community service is to empower informal workers and learning sector facilitators by strengthening the individual potential of the Indonesian Community Association (PERMAI) Pulai Pinang with a differentiated learning approach that favors the informal sector workers themselves, as well as an effort to adapt the adjustment process to the work community which exists. In Malaysia, adjustment includes interest, strengthening one's potential, and individual readiness to achieve increased productivity results. The solution is to strengthen individuals and/or facilitators in differentiated learning with a learning pattern approach that focuses on increasing productivity levels, through several stages. Stage 1: Map and collect data on initial partner conditions; Stage 2, Socialization through discussions with partners regarding implementation preparations, implementation time, members involved and service topics at Partners; Stage 3: Training and empowerment of differentiated learning and learning pattern approaches that focus on increasing productivity levels; Stage 4: Assistance in implementing learning approaches to learning patterns that favor increasing productivity levels; Stage 5: monitor and evaluate all partner activities; Stage 6: Follow-up on program implementation.

ENHANCING BUILDERS’ UNDERSTANDING OF REINFORCEMENT ERRORS AND HOW THEY AFFECT EARTHQUAKE DAMAGE IN PANDEGLANG REGENCY, BANTEN

Fri, 24 Oct 2025 02:38:07 +0000

There is still a chance that new faults, like the Baribis Fault, will be discovered near Banten because Indonesia is situated in the Pacific Ring of Fire, which has hundreds of active faults in different land and sea locations. Synergy between central, provincial, and district stakeholders is therefore required. The primary causes of structural damage during natural disasters are subpar building materials and techniques that do not adhere to Indonesian National Standard construction norms. Construction worker is the primary driver of construction implementation. Construction workers' ignorance and incapacity to comprehend the building process will lead to low-quality buildings. Knowledge and comprehension of earthquake-resistant structure construction by construction workers is especially crucial in seismically. Construction workers' abilities can be enhanced with the use of training programs on earthquake-resistant building construction. Given their direct relationship to seismicity, the focus here is on reinforcement techniques including anchor placement and reinforcement spacing, among others. The result of training showed an increase in the competence of construction workers in building reinforcing and upper structures has increased by 52.5%. This is a significant improvement.

THE ROLE OF GREEN PACKAGING AS AN IMPLEMENTATION OF SUSTAINABILITY MARKETING STRATEGY IN ENHANCING THE ECONOMIC GROWTH OF MICRO, SMALL AND MEDIUM ENTERPRISE

Erna Sofriana IMANINGSIH, Yanto RAMLI, Khozaeni Bin RAHMAD — Fri, 24 Oct 2025 02:44:08 +0000

This Community Service Program (PKM) was carried out by a team from Universitas Mercu Buana (UMB) in collaboration with PERMAI (Pertubuhan Masyarakat Indonesia di Pulau Pinang, Malaysia), a self-organized Indonesian community in Penang, primarily composed of MSME entrepreneurs. MSMEs play a pivotal role in fostering sustainable economic growth aligned with the Sustainable Development Goals (SDGs). However, many MSMEs in Penang have yet to implement sustainability marketing strategies or adopt green packaging as a value- added component. This program aimed to raise awareness and provide education on sustainable marketing and the importance of eco-friendly packaging to improve product competitiveness. Expected outcomes include increased knowledge of SDG-oriented business practices and greater understanding of the added value of green packaging. External targets comprise publications in national journals or international conference proceedings, media articles, documentation videos, improved community skills and awareness, and potential copyright registration. Continuous evaluation and monitoring ensure the program's effectiveness and sustainability. This initiative is expected to significantly contribute to empowering Indonesian diaspora MSMEs in adopting environmentally and socially responsible business practices.

WARM & ASSERTIVE COMMUNICATION FOR COUPLE WELLBEING IN MARITAL RELATIONSHIP

Setiawati Intan SAVITRI, Elly YULIAWATI, Dana Riksa BUANA — Fri, 24 Oct 2025 00:00:00 +0000

In recent decades, the significance of healthy marital relationships has garnered increasing attention within the field of marital research. A multitude of studies has demonstrated that the quality of communication between partners is a crucial determinant of relationship satisfaction and overall well-being (Gottman, 1994; Carrère et al., 2000). Assertive communication, defined as the ability to express one's thoughts, `feelings, and needs openly and respectfully, plays a pivotal role in fostering emotional intimacy and resolving conflicts in marital relationships (Rosenberg, 2003). As a join collaboration with Permai Malaysia, we assumed that as migrant married couple have its own challenges such as different habits, cultures and ways of communicating.Differences in culture, habits and ways of communicating can be expected to have their own challenges in communication, especially husband-wife communication, especially if one of the couples is from a different country. This condition, of course, can affect the quality of life both as an individual, couple or family which can also affect the overall quality of life. Based on this situation, insights on how to communicate assertively yet warmly are needed so as to maintain marital quality and quality of life for as long as possible.

DIGITAL SOCIAL INNOVATION STRATEGY AS A SUSTAINABLE SOLUTION FOR ENTREPRENEURIAL DEVELOPMENT IN SOUTH MERUYA URBAN VILLAGE

Hamdan HAMDAN, Abdul RAHMAT, Diky FIRDAUS, R Joko SUGIHARJO, Paijan PAIJAN — Fri, 24 Oct 2025 03:03:05 +0000

Entrepreneurs in South Meruya Urban Village face the critical challenge of addressing diverse social needs while promoting sustainable and environmentally conscious behavior. These needs have spurred the development of social innovations driven by a range of stakeholders, including government bodies, private enterprises, non-profit organizations, community groups, and the entrepreneurs themselves. As digital technology becomes increasingly integral to innovation processes, digital social innovation, defined as socially driven innovation mediated by digital tools, emerges as a strategic enabler. This paper highlights how entrepreneurs, through collaboration with users, innovators, and institutions, utilize digital platforms to co-create knowledge and solutions that meet social, economic, and environmental demands in a collective and sustainable manner. The study underscores the central role of entrepreneurs in generating social value and positions digital social innovation as an effective framework for designing impactful innovation models.

IMPROVED UNDERSTANDING OF TAX TREATY INDONESIA – MALAYSIA, SPECIFICALLY FOREIGN INCOME OF EMPLOYEES AND FREELANCERS

Fri, 24 Oct 2025 03:44:16 +0000

Urbanization and globalization have occurred in the last few years, including human resources. Business activities can be carried out by domestic and foreign people. Malaysia is one of the closest countries to Indonesia where Indonesians earn income, and vice versa. Taxes are the largest state revenue for the majority of countries, including Indonesia and Malaysia, and one of the tax objects is Income Tax. So the income received by the foreign tax subject is at risk of being subject to double taxation between the country of origin and the country of source of income. For this reason, the Indonesian Government and the Malaysian Government agreed to the Tax Treaty in 1991. Many taxpayers are not aware of the Indonesia-Malaysia tax treaty and how their income is taxed in the source country, how Indonesian and Malaysian citizens who work and are domiciled in another country as employees or who are still domiciled in their home country but earn income in another country as freelancers. Specifically, through the Indonesia - Malaysia Tax Treaty, it is explained how income tax is deducted on income as an employee or freelancer who comes from a foreign country, or vice versa. PERMAI is an NGO whose members are mostly Malaysians who have Indonesian ancestry or have families with Indonesian ancestry, and have various activities such as being employees or owning businesses in Penang, Malaysia. Together with Universiti Sains Malaysia and NGO PERMAI, this activity aims to increase understanding of Malaysian people who have income in Indonesia and Indonesian people who have income in Malaysia. With this activity, it is hoped that Indonesian or Malaysian citizens who receive income abroad understand how the income tax withholding process on income received from foreign countries.

EMPOWERING COMMUNITY-BASED MSMEs THROUGH INCLUSIVE CONTENT CREATION AND DIGITAL MARKETING TRAINING

Kurniawan PRASETYO, Siti Muslichatul MAHMUDAH, Rio MEILANDRI — Fri, 24 Oct 2025 04:26:16 +0000

This paper presents the community service program to develop the capacity of Micro, Small and Medium Enterprises (MSMEs) in the community through inclusive content development and digital marketing training. The program was implemented in South Tangerang and involved the vocational students with local MSMEs using a low barrier to access tools like Canva and WhatsApp to develop their digital skill heightening the actual technology potential of MSMEs. In the baseline reading, the MSME representatives expressed limited competencies in terms of digital marketing competencies and knowledge of inclusive communication. Participants engaged in participatory action research (PAR) for five subsequent workshops and a mentoring scheme to improve their skills and understandings of branding, visual storytelling, and the concepts of inclusive design. Based on various formative evaluations to capture audience feedback, a pre-post training evaluation demonstrated an increase of 72% on digital content-related skills, and 100% of participants incorporated inclusive elements, such as a variety of visual/image representation and captions that were accessible in their final projects. This initiative also supports the achievement of SDG 4, 8 and 9 by promoting quality education and lifelong learning with respect to economic empowerment for MSME enterprises, and innovation. Logistical barriers to digital content and sustained engagement continued to exist, but these findings can be leveraged to establish a viable, scalable model for digital transformation among grassroots entrepreneurs.

COMMUNITY SERVICE PROGRAM TO IMPROVE EARLY CHILDHOOD AND SCHOOL-AGE LITERACY USING THE MULTISENSORY METHOD

Nafiah ARIYANI, Fatimah BILQIS — Fri, 24 Oct 2025 07:28:59 +0000

Indonesia still faces literacy challenges among elementary and junior high school students, especially in urban areas like Jakarta. This issue stems from insufficient early literacy stimulation, minimal family involvement, and low motivation to learn. To address these challenges, the community service team supports the Gempica (Smart Reading Movement) program in Menteng Dalam Village, South Jakarta. The initiative introduces two innovative, multisensory learning strategies at RPTRA Flamboyan. The first method uses pictures and storytelling to help children recognize letters and stimulate their imagination. The second method applies an educational dice game, “Aku Cinta Indonesia,” to train quick thinking and broaden knowledge through interactive teamwork. Thirty children aged 6–10 participated, with active support from families and community partners, deepening collaboration. The results show improvements in reading interest, letter recognition, reading fluency, and self-confidence. Children gained social skills and found joy in learning, while parents expressed satisfaction and desire for continued activities.

FINANCIAL LITERACY EDUCATION FOR MSMES CULINARY BUSINESSES IN OVERCOMING CAPITAL

Uuh SUKAESIH, Miswan MISWAN, Calosa Riandita Djatik IBRAHIM — Fri, 24 Oct 2025 07:45:28 +0000

Many MSMEs such as in Kalisari Village, Pasar Rebo District, East Jakarta face obstacles in accessing capital. These obstacles are often caused by a lack of knowledge in financial management, network limitations, and banking policies that are unfavourable for small businesses. This situation not only hinders the growth of MSMEs but also threatens the sustainability of the business in the long term. Therefore, the purpose of the Community Service activities carried out is to increase knowledge and understanding of the sources and requirements for obtaining capital loans, calculating interest rates so that partners who need capital loans can choose capital with low interest. The method carried out by means of counselling, training, and business assistance in increasing access to capital sources, activities were carried out in Kalisari Village, Pasar Rebo District, East Jakarta. The result after participating in the activity, namely the partner's knowledge and understanding of financial literacy related to capital increases, the partner can also calculate the amount of interest set by the capital lender so that the partner can choose the source of capital that is considered more profitable.

FOOD SAFETY AND HALAL ASSURANCE IN COMMUNITY-BASED KITCHEN MANAGEMENT: A CASE OF YAYASAN YATIM VILLAGE BOGOR

Siti Chairiyah BATUBARA, Dessy SUNARSI, Sri Prapti Fajar NURSANTI — Fri, 24 Oct 2025 07:53:22 +0000

Food safety and halal assurance are critical issues in food management, particularly in community-based institutions that serve vulnerable groups such as orphans. This study aimed to strengthen the capacity of kitchen managers at Yayasan Yatim Village Bogor through a participatory community development program. The intervention involved preliminary assessment, educational workshops, practical demonstrations, and continuous mentoring. A total of 30 participants, including cooks and kitchen assistants, joined the program. Evaluation was conducted using pre-test and post-test assessments, behavioral observations, and participant feedback. The results showed a substantial improvement in knowledge, with average scores increasing from 56% in the pre-test to 89.5% in the post-test. Furthermore, all participants achieved the minimum competency threshold after the intervention. Behavioral observations confirmed positive changes in hygiene practices, proper food storage, separation of raw and cooked items, and documentation of halal certificates. The findings highlight that participatory and practical approaches effectively enhance both knowledge and behavior regarding food safety and halal assurance in social institutions. This model can serve as a best practice for ensuring safe, nutritious, and halal-compliant meals in other community-based settings.

SHIFTING PARADIGMS: FROM WASTE AS COST CENTER TO PROFIT CENTER: PROCESSING WASTE INTO PLANTING MEDIA IN MENTENG DALAM VILLAGE, TEBET DISTRICT, CENTRAL JAKARTA

Maya Dewi Diah MAHARANI, Ibnu IBNU, Lidya HANDAYANI — Fri, 24 Oct 2025 07:58:00 +0000

Changing the paradigm of waste from Cost to Profit Center through the practice of making planting media. Partners are the Flamboyan and Rasamala Child-Friendly Integrated Public Space Waste Banks, Menteng Dalam Village. There is residual organic and inorganic waste that is not collected and processed. Observations with the Village Head and partners found problems: (a) limited knowledge and skills in recognizing types of waste; (b) partners are not yet able to handle expired yeast, which must be handled like Toxic and Hazardous Materials waste. The solution to the problem is education to introduce various types of waste, and education to introduce the risks of danger and handling of yeast. The activity was carried out in May and August 2025. These methods used a qualitative approach with a cross-country comparative study design. The results show three challenges: (a) limited conceptual understanding, (2) minimal structural and policy support. Although waste bank managers in both countries show awareness of the importance of the waste paradigm as a profit center, its implementation faces obstacles regarding infrastructure, professional training, and technological resources. A contextual and reflective approach is needed to develop waste policies and programs that can be implemented locally.

DIGITAL MEDIA LITERACY TRAINING FOR INDONESIAN MIGRANT WORKERS IN PENANG, MALAYSIA: PRESERVING NATIONAL IDENTITY AND FOSTERING A SPIRIT OF NATIONALISM

A. Rahman HI, Ponco Budi SULISTYO — Fri, 24 Oct 2025 08:06:26 +0000

The number of Indonesian migrant workers abroad, especially in Malaysia, is very significant. One of the major challenges faced by migrant workers is the influence of foreign culture that comes through the media, both social media and other mass media. This influence can lead to the erosion of their sense of identity and nationalism towards Indonesia. Along with the development of information technology, digital media has become one of the main communication channels, but it also has a negative impact if it is not used wisely. One important aspect for Indonesian migrant workers, especially in Malaysia, is the spirit of nationalism. With the spirit of nationalism, Indonesian migrant workers are independent and work hard to support their families, even though they often get unpleasant treatment, especially from the Malaysian community and authorities. The goals of this community service activity is Provide digital media literacy training to Indonesian migrant workers in Malaysia so that they can use technology intelligently, productively and wisely. Meanwhile, among the targeted outputs of this community service activity is the publication of activity report on the mass media. The results of distributing the activity questionnaire showed that most participants were satisfied with the activities they participated in. The results show that this International Joint Community Service Program facilitated collaboration between universities and organizations to support Indonesian migrant workers in Penang, Malaysia. Through a digital media literacy workshop, it promoted national identity, cultural respect, and social responsibility, demonstrating effective international partnerships in enhancing community empowerment and social cohesion.

FOOD SAFETY EDUCATION FOR ELDERLY GROUPS IN SUNTER, NORTH OF JAKARTA : PREVENTING FOODBORNE ILLNESS THROUGH COMMUNITY EMPOWERMENT

Shanti PUJILESTARI, Rahmawati RAHMAWATI, Siti Aminatu ZUHRIA — Mon, 27 Oct 2025 00:51:20 +0000

Foodborne hazards pose serious health risks, particularly to elderly populations who are more vulnerable due to weakened immunity and age-related conditions. This community service program aimed to improve food safety knowledge and attitude among elderly groups through participatory education. The program involved elderly participants in Sunter, North of Jakarta, delivered in four stages: situational analysis, collaborative planning, tailored food safety socialization, and evaluation. Data were collected using pre-test and post-test questionnaires as well as observation of practices. The results showed a significant improvement in food safety knowledge, with scores increasing by (10,1%). The highest gains were observed in temperature danger zone concept and in daily hygienic practices. Attitudes toward household food safety also improved, particularly in “cooking should not use contaminated water” and “dishwashing sponges should be replaced regularly”. This program demonstrated that community empowerment through targeted education can enhance food safety knowledge and attitude among the elderly, contributing to the prevention of foodborne illness and supporting healthy aging.

STRENGTHENING FOOD SAFETY AND VOLUNTEER EMPOWERMENT THROUGH THE SIGAP PROGRAM IN LENGKONG MBG KITCHEN

Wardina HUMAYRAH, Almira NURAELAH — Mon, 27 Oct 2025 00:00:00 +0000

Community kitchens play an essential role in ensuring the provision of nutritious and safe meals, particularly in large-scale government-supported initiatives such as the Free Nutritious Meals (MBG) program in Tangerang Selatan. The Lengkong MBG kitchen, which produces thousands of portions daily, faces persistent challenges in food safety, staff training, and operational management. The SIGAP (Siap Jaga Gizi dan Pangan Aman) program was introduced to address these issues through HACCP-based training, development of visual SOPs, manual stock recording systems, and structured volunteer engagement. This paper qualitatively documents the implementation process involving 47 local volunteers, one nutritionist, and two administrative staff. Results indicate improvement in food safety awareness, operational documentation, and volunteer empowerment, with ongoing challenges particularly regarding non-compliance with personal protective equipment (PPE). The program framed volunteers as “kitchen heroes” preparing meals for the nation’s golden generation, reinforcing intrinsic motivation to uphold food safety practices. HACCP simulations with simple case studies emphasized the importance of vigilance. At the end of the program, 50 aprons were donated as mandatory PPE. The findings underline the critical role of participatory action in building sustainable food safety systems in community kitchens across Indonesia.

EMPOWERING WOMEN WASTE BANK MANAGERS THROUGH WASTE UTILIZATION FOR HYDROPONIC SYSTEMS AT TERATAI WASTE BANK, RANGKAPAN JAYA BARU – DEPOK

Laila FEBRINA, Purnomosutji Dyah PRINAJATI, Mira LESTARI — Mon, 27 Oct 2025 01:01:16 +0000

Waste management in urban areas is a strategic challenge requiring participatory and sustainable solutions. Teratai Waste Bank, established in 2014 with 100 active members, became the partner in this community service program aimed at strengthening the capacity of its managers through the utilization of organic and inorganic waste. Activities included training on the reuse of plastic bottles as hydroponic growing media, the introduction of vertical gardening, and the processing of organic waste into eco-enzyme liquid fertilizer. The method consisted of socialization, education on the 3R (reduce, reuse, recycle) concept, hands-on practice, and technical assistance in the application of waste-based hydroponics. Results indicated improvements in both knowledge and skills. Of the 10 respondents, 80% attended the training, 60% understood the 3R concept, and 70% agreed that waste-based hydroponics could serve as an economic opportunity. In addition, one hydroponic community group was successfully established, representing an initial step toward sustainability. Overall, this program contributed to enhancing environmental awareness, reducing plastic waste sent to landfills, and strengthening circular economy practices through women’s empowerment at the community level.

EMPOWERING INDONESIAN MIGRANT AND LOCAL MSMEs IN PENANG THROUGH DIGITAL MARKETING AND SUSTAINABLE BUSINESS STRATEGIES

Mon, 27 Oct 2025 01:05:04 +0000

Indonesian migrant–owned and local micro, small, and medium enterprises (MSMEs) in Penang face significant challenges in adapting to digital transformation and sustainable business practices. In response, Universitas Mercu Buana (Jakarta), in collaboration with Universiti Sains Malaysia and the NGO PERMAI, initiated a community engagement program to enhance MSME capabilities in digital marketing and sustainability. The program was delivered on 27 April 2025 through interactive workshops, discussions, and mentoring sessions. Topics covered included social media utilization, content development, SEO, e-commerce strategies, as well as eco-conscious branding and green business models. The approach emphasized peer learning and experience sharing among participants. The program received active engagement and positive feedback, with many MSME owners reporting increased awareness and readiness to implement digital tools and sustainable practices. This initiative provided foundational knowledge and practical insights, empowering participants to align their business strategies with global trends. To ensure long-term impact, follow-up support and digital resources are planned, encouraging continuous growth and transformation among MSMEs in Penang.

STRENGTHENING INCLUSIVE AND CREATIVE TECHNOLOGY-BASED LEARNING IN ELEMENTARY SCHOOLS THROUGH GAMIFICATION, INTERACTIVE MEDIA, AND ARTIFICIAL INTELLIGENCE

Sulis SANDIWARNO, Yustika ERLIANI, Andi NUGROHO, Fajar MASYA, Inge HANDRIANI — Mon, 27 Oct 2025 01:09:21 +0000

A series of Community Service (PkM) programs has been carried out at SDN Kedoya Utara 03, West Jakarta, by a team from the Faculty of Computer Science, Mercu Buana University, aiming to improve the quality of technology-based elementary education. These programs include the development of a gamification-based learning application to enhance students’ digital literacy, training in graphic design software to support teachers’ creativity in delivering information, optimization of the interactive RubiMath media as an adaptive learning solution for inclusive education, and the utilization of Python-based Artificial Intelligence (AI) for learning patterns, geometry, and mathematical logic. The implementation results showed a significant increase in motivation, understanding, and skills for both students and teachers. The integration of technology and innovative methods proved effective in creating a more enjoyable, interactive, and inclusive learning process. All these activities contributed to enhancing digital literacy, teachers’ creativity, and the quality of mathematics learning outcomes, and can serve as a model for technology-based education implementation in other elementary schools.

LEVERAGING AI-BASED VISUAL LEARNING MEDIA TO ENHANCE ELEMENTARY STUDENTS’ READABILITY AND LEARNING MOTIVATION

Arief RUSLAN, Yori PUSPARANI, Wahyu ARNISA — Mon, 27 Oct 2025 01:12:45 +0000

This study aims to explore the effectiveness of using Artificial Intelligence (AI) in the creation of child-friendly infographics through a case study at SDIT Nurul Amal. The background of this research is based on the need for visual learning media that are engaging, easy to understand, and appropriate for the cognitive development stage of elementary school students. The research method employed a qualitative approach with a simple experimental design, involving 30 fourth-grade students randomly divided into an experimental group using AI-generated infographics via Canva and a control group using manually designed infographics. The research instruments included comprehension tests, observations, student reflection sheets, and semi-structured interviews. The findings revealed that the experimental group achieved higher comprehension and retention scores compared to the control group. Observations and interviews further demonstrated that students were more enthusiastic, found it easier to grasp the content, and felt more motivated when engaging with AI-based infographics. In contrast, manual infographics presented readability challenges and often led to boredom. These results align with multimedia learning theory, which emphasizes the importance of combining text and visuals, and strengthen the notion that AI can serve as a creative collaborator in educational design. This study recommends the use of Canva AI in developing visual learning media in elementary schools to enhance readability, motivation, and student retention.

ENHANCING MIDDLE SCHOOL STUDENTS COMPUTATIONAL THINKING THROUGH SCRATCH-BASED ANIMATION IN INTRODUCTORY PROGRAMMING LEARNING CASE STUDY: AL HARAKI ISLAMIC SCHOOL DEPOK

Zaqi KURNIAWAN, Rizka TIAHARYADINI, Windhy WIDHYANTY — Mon, 27 Oct 2025 01:17:46 +0000

This community service project investigates how middle school students at Al Haraki Islamic School in Depok might improve their computational thinking (CT) skills by incorporating Scratch-based animation into introductory programming. The community service program was carried out in phases, which included planning, conducting workshops, assessing participants, and concluding the program. Through interactive animation projects, students learned about pattern recognition, abstraction, algorithmic design, and problem decomposition. Data from the pre- and post-tests demonstrate a notable improvement in CT skills: algorithmic design rose from 58.4 to 82.1, issue decomposition from 61.2 to 79.5, pattern identification from 64.8 to 81.0, and abstraction from 59.7 to 77.3. During workshop sessions, the progressive learning process was reinforced. The average skill level increased from 2.0 at the beginning to 4.86 by the end, with abstraction demonstrating the most gain (+3.3). Surveys of feedback also showed significant motivation (mean = 4.5) and engagement (mean = 4.3) on a 5-point scale, demonstrating that Scratch-based animation promoted creativity and group learning in addition to enhancing cognitive abilities. Student confidence and the necessity of consistent teacher support to guarantee program sustainability were brought to light during reflection sessions. Overall, this strategy worked well to connect middle school students' abstract CT concepts with interesting, actual-life situations.

APPLICATION OF A WEB-BASED FINANCIAL SYSTEM TO ENHANCE ACCOUNTABILITY AND FINANCIAL LITERACY AT SMK TRIGUNA 1956

Devit SETIONO, Samidi SAMIDI, Riyan Harbi VALDIANSYAH — Mon, 27 Oct 2025 01:58:46 +0000

Effective, efficient, and transparent financial management constitutes a fundamental prerequisite for educational institutions in ensuring accountable governance and enhancing institutional quality. However, at SMK Triguna 1956, financial recording and reporting processes are still conducted manually, resulting in several challenges such as fragmented data, potential loss of information, delays in financial reporting, and limited accessibility for stakeholders. These issues significantly hinder accountability, effectiveness, and efficiency in the school’s financial governance. To address these challenges, this Community Service Program aims to develop a web-based financial management system that operates in real time, is fully integrated, and tailored to the school’s operational requirements. The system will be developed using PHP and MySQL technologies, featuring digital transaction recording, automated report generation, and user access control to strengthen data security. Furthermore, the program integrates a financial literacy component for teachers, administrative staff, and students through training sessions and workshops focusing on financial planning, budget management, and the application of basic accounting principles. The implications of this program extend beyond technical upgrades. It fostered a digital culture within the school, strengthened institutional accountability, and positioned SMK Triguna 1956 as a replicable model for other vocational schools. Limitations included infrastructure constraints and limited time for advanced training. Future community service efforts should adopt phased implementation models, integrate student-led digital ambassador roles, and promote inter-school collaboration to scale impact. This initiative underscores the importance of pairing digital innovation with human capacity-building to achieve sustainable transformation in educational governance.

BUILDING SOCIAL RESILIENCE THROUGH LEGAL LITERACY AND SEXUAL VIOLENCE REPORTING TECHNOLOGY

Rizky PRADANA, Indah Puspasari HANDAYANI, Fany N. R. HAKIM — Mon, 27 Oct 2025 02:03:37 +0000

The rising incidence of sexual violence against women and children, particularly within informal, non-marital relationships such as cohabitation, poses a serious social and legal challenge. These relationships often lack legal recognition, resulting in limited social oversight, inadequate protection mechanisms, and increased vulnerability for those involved. Cultural and normative tensions between traditional Indonesian values and modern lifestyles further exacerbate these risks, especially in urban environments. In response, this project integrates two complementary strategies: (1) a criminological outreach as a community-based legal literacy initiative, and (2) the development of a sexual violence reporting application, designed to facilitate rapid, secure, and accessible victim reporting. The counselling sessions are delivered collaboratively with community leaders, academics, and volunteers to foster awareness of legal rights, gender-based violence, and the dangers of norm-deviant practices like cohabitation. The application, specifically developed for residents and management of Gateway Apartment in Pesanggrahan, enables direct communication with support agencies and legal authorities. Together, these interventions aim to build social resilience, promote cultural alignment with protective norms, and establish a responsive technological infrastructure for early reporting and prevention. Grounded in a participatory and data-driven methodology, this program provides a scalable model for reducing sexual violence by combining education, legal empowerment, and digital innovation.

DISASTER RESILIENCE PARTNERSHIP ON INCLUSIVE EARLY WARNING SYSTEM AND SIBAR (FLOOD INFORMATION SYSTEM) IN RT. 13, PONDOK BETUNG, SOUTH TANGERANG

Mon, 27 Oct 2025 02:08:01 +0000

RT. 13 Pondok Betung, Pondok Aren, South Tangerang is a disaster-prone area, especially flooding. Flooding occurs almost every heavy rain. One of the main problems faced by residents is the lack of knowledge and understanding on disasters which influences unpreparedness and mitigation. This community service program – PKM aims to improve disaster preparedness in RT. 13 through a technology-based and educational approach. This program introduces an inclusive Early Warning System (EWS) and a technology-based flood information system- SIBAR. The technology is integrated with the WhatsApp application. The PKM method includes several stages. First, socialization and education for residents about the importance of disaster preparedness, including how to understand and respond for early warnings. Second, an introduction to the inclusive EWS (Early Warning System) SIBAR (Submerged Flood Information System) so that all residents, especially vulnerable groups such as the elderly and people with disabilities, can utilize it effectively. Next, an evaluation was conducted based on the results of pre- and post-tests using questionnaires administered to participants. This PKM activity resulted in increased understanding among residents of RT 13, as partners and participants, regarding flood mitigation through the use of technology, partnerships, and the importance of strengthening community resilience.

DIGITAL-BASED COLLABORATIVE COMMUNICATION STRATEGY IN MANAGING STAKEHOLDERS AND RESOURCES: A CASE STUDY OF STUDENT EVENT

Gadis OCTORY, Yananto Mihadi PUTRA, Sandy PERMATA, Sabena SABENA — Mon, 27 Oct 2025 02:33:22 +0000

This study explores the dynamics of digital-based collaborative communication strategies in the context of student event management, taking the UMB Talks 2024 event at Universitas Mercu Buana as a focused case study. Adopting a descriptive qualitative approach, the research investigates how student-led committees organize internal structures, maintain stakeholder relations, and strategically utilize digital platforms to coordinate complex project-based activities. Data collection involved in-depth interviews, participatory observations, and comprehensive document analysis, engaging student leaders, faculty supervisors, and invited speakers as primary informants.

The findings reveal that digital tools such as WhatsApp and Google Drive significantly enhance the efficiency and responsiveness of communication within a non-permanent organizational setting. These platforms facilitate not only streamlined coordination and documentation but also support transparent decision-making processes and promote active participation from all committee members. Such communication practices reflect the core tenets of Jürgen Habermas’s theory of communicative action, characterized by mutual understanding, rational deliberation, and consensus-oriented interactions.

Moreover, the study formulates a conceptual model of digital collaborative communication, emphasizing structural flexibility, technological adaptability, and deliberative engagement. This model underscores the interplay between social structures and technological affordances, suggesting that effective communication in student-led projects is both a managerial and pedagogical act. The model advances theoretical insights into strategic communication in academic settings and offers practical implications for enhancing project-based learning, particularly in the realm of digital event management. Overall, the study contributes to the growing discourse on the role of communication strategy in empowering student agency, fostering organizational resilience, and reinforcing democratic values within higher education institutions.

ENHANCING MSME COMPETITIVENESS IN JAKARTA THROUGH MARKET MAPPING AND BUYER CLUSTERING

Wawan GUNAWAN, Saruni DWIASNATI, Eliyani ELIYANI, Wawan RIDWAN — Mon, 27 Oct 2025 02:37:34 +0000

Micro, Small, and Medium Enterprises (MSMEs) often face challenges in understanding the rapidly evolving market dynamics in urban areas. This community engagement initiative examines the impact of data science training in two densely populated urban subdistricts—Kembangan Utara and Meruya Selatan in West Jakarta—focusing on enhancing the capacity of MSME actors to identify target markets and cluster buyers based on demographic data and social media trends. The program successfully provided strategic insights to MSMEs, enabling them to make data-driven business decisions. Results indicate a more than 90% improvement in participants’ understanding following the training, along with highly positive feedback from attendees. The study also highlights that integrating social and local data can serve as an effective evidence-based approach to support business growth strategies.

APPLICATION OF APPROPRIATE TECHNOLOGY TO OVERCOME ORGANIC AND INORGANIC WASTE TO SUPPORT A GREEN ECONOMY IN THE ASOKA PKK IN TANGERANG CITY

Mon, 27 Oct 2025 02:41:35 +0000

PKK Asoka, located at Jalan Karyawan 3, RT 002, RW 09, Karang Tengah District, Cileduk Tangerang, complained that in their environment there was a lot of organic waste from cooking leftovers in the form of vegetables and fruit peels, as well as plastic waste that piled up, so that the environment became dirty and smelled bad which could cause many diseases. The problem was they did not have knowledge of organic and non-organic waste management and did not have the facilities for its management. The PKM UBL Team conducted observations and planning to provide character building for the PKK Asoka team in the application of appropriate technology, to overcome waste, so that they could support the Green Economy in the environment. The result of this PKM activity was, the community learned about the importance of managing waste, through technological processing, using a composter tool, where this organic waste is processed by fermentation to produce liquid fertilizer. Inorganic waste can be recycled into valuable and useful items such as wallets, trash cans that can be sold, so that the income of the PKK Asoka Management increased. They were able to record waste processing results, for sales and purchase processes, and understand how to prepare financial reports. They received training on recording financial transactions and sales techniques, using smart financial application software provided by the Budi Luhur University Student Creativity Program (PKM) team. The output of this PKM program was publications at international seminars and intellectual property rights (IPR).

EMPOWERING PARENTS AND POMG IN EARLY CHILDHOOD EDUCATION: A COMMUNITY SERVICE PROGRAM AT PAUD CITRA MANDIRI, LEBAK BANTEN

Agung PERMADI, Elistania ELISTANIA, Iman PERMANA — Mon, 27 Oct 2025 02:44:19 +0000

This paper discusses a community service program aimed at empowering parents and strengthening the Paguyuban Orang Tua Murid dan Guru (POMG) at PAUD Citra Mandiri, Desa Cilayang, Kecamatan Curugbitung, Kabupaten Lebak - Banten. The program responds to the gap between children’s developmental needs and the limited stimulation provided both at school and home. Teachers were found to rely on conventional learning methods, while parents lacked practical guidance in supporting early childhood development. To address these challenges, a contextual parenting module was designed as the main output of the program. The module provides hands-on strategies for parents to apply positive parenting practices at home, aligned with the Standar Tingkat Pencapaian Perkembangan Anak (STPPA). The program was implemented through stages of socialization, training, mentoring, and evaluation, involving teachers, parents, and POMG as key stakeholders. Results indicate improved teacher competence in exploratory learning, enhanced parental literacy in child stimulation, and stronger collaboration within POMG as a community-based forum. This initiative contributes to creating a sustainable ecosystem of early childhood education that promotes holistic development and aligns with SDGs 3, 4, and 17.

ENHANCING DIGITAL PROMOTION SKILLS FOR HOME-BASED ENTREPRENEURS THROUGH CANVA AND INSTAGRAM TRAINING: A COMMUNITY SERVICE PROGRAM IN PARUNG PANJANG

Irawan IRAWAN, Hendri IRAWAN, Joko Christian CHANDRA, Pamela LARASATI — Mon, 27 Oct 2025 02:47:55 +0000

This community service program was conducted to enhance the digital marketing skills of home-based entrepreneurs in The River Housing Complex, Parung Panjang. The program was attended by 25 participants and implemented through short lectures, demonstrations, hands-on practice, and discussions. Evaluation was carried out using a five-point Likert scale questionnaire with seven statements related to participant satisfaction. The results showed that the majority of participants agreed or strongly agreed with almost all aspects of the training, particularly regarding the relevance of the material (84%), the trainers’ mastery of the content (90%), and the usefulness of the hands-on practice (85%). However, the adequacy of training time received relatively lower ratings, with around 15% of respondents expressing partial disagreement. Overall, the average score indicating a high level of satisfaction. In addition, participants were able to produce Canva-based promotional materials and publish them through Instagram, demonstrating practical improvements in their digital promotion skills. These findings suggest that the training was effective in enhancing both the motivation and the capability of participants to utilize digital design and social media as tools for promoting their micro-enterprises.

DIGITAL LITERACY FOR CONTENT CREATION AND PUBLICATION USING SOCIAL MEDIA FOR VILLAGE OFFICIALS AND RESIDENTS OF WANAGIRI, PANDEGLANG

Joko Christian CHANDRA, Ari SAPUTRO, Sugeng PRIYANTO — Mon, 27 Oct 2025 02:52:09 +0000

Wanagiri Village has rich natural potential, ideal for digital creative content. However, the need for video-based social media use remains unmet. This community service program aims to enhance the village officials' digital literacy, focusing on creating and publishing content via social media, using video editors and YouTube. The training followed a sequential structure—Preparation, Execution, and Conclusion—and included six hands-on approach sessions covering photography, videography, outdoor content practice, account setup, content uploading, and feedback collection. This empowers officials to promote the village digitally, increasing exposure and supporting local economic growth. With participants actively involved, the initiative demonstrated the feasibility of grassroots digital empowerment. The program serves as a model for other villages to boost digital literacy and social media content publication. As a conclusion, the participant reacts very positive, with self-perception of higher skill and an urge to continue collaboration and receive advanced training in video editing and social media management.

SUSTAINABLE ENERGY-EFFICIENT GREEN OPEN SPACE DESIGN IN WINONG PERMAI RESIDENTIAL COMPLEX, SUDIMARA TIMUR SUBDISTRICT, CILEDUG DISTRICT, TANGERANG CITY, BANTEN PROVINCE

Sri KURNIASIH, Eka Purwa LAKSANA, Anggraeni Dyah S — Mon, 27 Oct 2025 02:56:41 +0000

Winong Permai is a residential complex located in Sudimara Timur Subdistrict, Ciledug District, Tangerang City. The complex has a single green open space. Currently, the green open space is in an unmaintained condition. In fact, such a space is highly important as it serves public needs by functioning as a refreshing area within the neighborhood. The availability of green open space is a mandatory requirement for housing developers in accordance with government regulations. Moreover, the demand for electricity supply in this green open space has become an urgent necessity that must be addressed immediately.

IOT-BASED MITIGATION SYSTEM WORKSHOP AND FLOOD DISASTER MANAGEMENT EDUCATION FOR RESIDENTS OF PEDURENAN, TANGERANG CITY

Nifty FATH, Peby Wahyu PURNAWAN, Ayu WAHYUNINGTYAS — Mon, 27 Oct 2025 03:09:32 +0000

Pedurenan Urban Village, Karang Tengah Sub district, is one of the most flood-prone areas in Tangerang City, often resulting in significant material losses. Effective flood disaster management and mitigation are urgently needed to reduce the negative impacts of flooding in this region. Therefore, a solution is required to ensure that residents are better prepared and more responsive to flood events. The objective of this community service program is to enhance public awareness and capacity to address flood disasters through IoT-based flood mitigation workshops and disaster management education. This activity provides both theoretical and practical knowledge to the community on effective mitigation strategies. The methods include workshops on IoT-based mitigation systems, interactive discussions, and simulations. The program focuses on introducing disaster mitigation concepts, identifying flood-prone areas, and practicing safe evacuation strategies. Field simulations reinforce participants’ understanding through hands-on practice in near-real flood scenarios. The role of Universitas Budi Luhur is to raise awareness and build community preparedness for flood prevention in Pedurenan Village. The expected output includes a simple IoT-based flood mitigation tool that can serve as an early warning system, as well as academic contributions such as scientific publications, technology-based products, and intellectual property rights (IPR).

IMPLEMENTING HEALTHY AND CLEAN LIVING TRAINING FOR SDG 3 AND 12 AT POSBINDU RW.027 PESONA KHAYANGAN, KOTA DEPOK

Mon, 27 Oct 2025 03:13:00 +0000

This study evaluates the implementation of the "Healthy and Clean Living" training program at Posbindu RW.027 Pesona Khayangan, Depok, designed to align with Sustainable Development Goals (SDG) 3 (Good Health and Well-being) and SDG 12 (Responsible Consumption and Production). Conducted by Universitas Budi Luhur, the program addresses low awareness of non-communicable disease (NCD) prevention and suboptimal waste management in a middle-to-upper-income community of 1,350 residents across 500 households. Using a participatory action research approach with blended learning—combining offline simulations and online webinars—the initiative aimed to enhance knowledge, optimize Posbindu’s NCD detection, and establish a sustainable waste bank model. A pre- and post-survey of 200 participants showed a 40% knowledge increase (from 40% to 80%), a 40% participation rise (from 20% to 60%), and a 50% increase in sorted waste (from 12 kg to 18 kg daily), boosting revenue from Rp500,000 to Rp750,000 monthly. Challenges like elderly resistance (20%) and busy schedules (50%) were mitigated with tailored strategies. The program offers a replicable model for urban communities, supporting SDG targets through participatory education.

INNOVATION IN RECYCLING SHELLS AS AN ADDITIONAL MATERIAL IN THE CONSTRUCTION OF HOLLOW CONCRETE WALLS

Tri ENDANGSIH, Hakim HAKIM, Rismawandi RISMAWANDI, Azeeza Salsabila N — Mon, 27 Oct 2025 03:16:13 +0000

The use of shellfish waste as an alternative material in construction is an innovative effort to reduce environmental pollution while increasing the economic value added by coastal communities. This study aims to assess the potential of recycled shellfish as an aggregate substitute in the construction of hollow concrete walls, applied to fishermen's groups in Cilincing, North Jakarta. The research method uses a laboratory experimental approach with quantitative methods, through the process of waste collection, cleaning, crushing, mixing, and molding various hollow concrete mixtures with shellfish substitution proportions of 0%, 10%, 20%, and 30%. The results of the initial research stage indicate that all mixture variations can be produced well, although with higher substitutions the dough texture tends to be coarser and requires adjustment of the water content. From a sustainability perspective, this innovation contributes to the reduction of coastal waste, the creation of economic added value, and the empowerment of fishing communities. This study provides an initial basis for further testing related to the technical performance of hollow concrete made from shellfish.

FORMULATION AND PRODUCTION STAGES OF ECO-ENZYME-BASED ENVIRONMENTALLY FRIENDLY LIQUID DETERGENT

Hakim HAKIM, Tri ENDANGSIH, Fenti SOFIANI, Azeeza Salsabila N, Yulia YULIA — Mon, 27 Oct 2025 03:19:58 +0000

This community service program was implemented in Kampung Pemulung, South Tangerang, with a focus on improving the skills of residents through training in making environmentally friendly liquid detergent based on eco-enzymes. Eco-enzymes are the result of the fermentation of organic household waste, such as vegetable and fruit scraps, which have the ability to act as natural cleaners and are safe for the environment. The activity began with counselling on the negative impacts of using chemical detergents on aquatic ecosystems, then continued with technical training covering formulation, mixing ingredients, simple quality testing, and the product packaging process. Intensive mentoring was provided so that participants thoroughly understood the production stages and could repeat them independently. The results of the activity showed an increase in the understanding and skills of residents in processing organic waste into useful products, as well as growing motivation to develop small businesses based on environmentally friendly products. Thus, this activity not only provides solutions to environmental problems but also supports the economic empowerment of the Kampung Pemulung community through sustainable product innovation.

DESIGN OF THE EDUCATIONAL GAME "SINYAL SERU" LEARNING SIGN LANGUAGE WITH THE MDA FRAMEWORK APPROACH

Mon, 27 Oct 2025 03:23:07 +0000

The lack of understanding of sign language among teenagers often creates communication barriers and social isolation for people with hearing impairments. The design of this work aims to design an educational game as an alternative media for learning Indonesian Sign Language (BISINDO) that is interactive and interesting for the general public (non-disabled) to be able to understand and communicate with people with hearing impairments. The design method used is the MDA Framework from Leblanc, which focuses on mechanics, dynamics, and aesthetics to create an interactive experience. The result of this design is a prototype of a 2D mobile game entitled "Sinyal Seru" which combines the platformer genre with a mini-game of guessing words in sign language. This game is expected to be an innovative solution to bridge the communication gap, increase social interaction, and foster empathy between non-disabled teenagers and the deaf community through a game medium that is relevant to the younger generation.

CORPORATE IDENTITY DESIGN FOR MSMEs IN JABUNG, KLATEN

Arbi Cristional LOKANANTA, Vika Almaida PUTRI — Mon, 27 Oct 2025 03:27:39 +0000

MBKM 2025 program, implemented by the Author in Jabung Village, Klaten Regency, Central Java. The main objective of this program is to support local economic empowerment by strengthening the image of Micro, Small, and Medium Enterprises (MSMEs) through the use of visual promotional media. The Author implementing Public Relations strategies to help MSMEs in Jabung Village develop a strong and easily recognizable visual identity for the wider community. The Author implement a Public Relations strategy to enhance the image of Jabung village's MSMEs through visual promotional media, enabling them to effectively conduct branding using visual media such as logos, banners, promotional videos, and social media content. The conclusion of this project indicates that the implementation of a Public Relations strategy using a corporate identity approach successfully improves the image of Jabung Village's MSMEs, making them better known to the wider community. Recommendation The recommendation from this work is the need for sustainable assistance and regular evaluation to ensure that MSMEs can independently manage their visual promotions in the future.

ENHANCING COMMUNITY AWARENESS AND PREPAREDNESS IN DISASTER RISK COMMUNICATION IN PERMAI PENANG - MALAYSIA

Dian Agustine NURIMAN, Gadis OCTORY — Mon, 27 Oct 2025 03:38:26 +0000

The rising frequency and impact of natural disasters underscore the need for effective disaster risk communication, especially in vulnerable communities like PERMAI, Penang, Malaysia. This service program aims to enhance community resilience through disaster communication training. Methods include workshops, outreach, and distribution of educational materials such as brochures and digital content. A local communication network was established to support emergency information dissemination. Results indicate increased public understanding of disaster risks, a rise in trained individuals, and the emergence of local leaders as disaster communication ambassadors. The program effectively fostered awareness, preparedness, and collaborative networks to build a more resilient PERMAI community.

HYDROPONIC INNOVATION: ADVANCING MODERN AGRICULTURAL TECHNOLOGY IN MERUYA SELATAN

Fransisca LISTYANINGSIH, Annisa HAKIM, Mulyana CHANDRA — Mon, 27 Oct 2025 03:44:32 +0000

The community service program (PPM) was conducted with the target partners in Meruya Selatan Urban Village, West Jakarta. Based on the situational analysis, agriculture remains a key sector in supporting national food security. However, limited agricultural land and the declining quality of soil due to excessive use of chemical substances present major challenges that must be addressed. Hydroponics, as a modern soil-less farming technology, offers an innovative solution to enhance food production in an efficient, environmentally friendly, and sustainable manner. This technology enables communities, particularly in urban areas with limited land availability, to engage in independent farming. The objective of this activity is to provide training and assistance to the community on hydroponic systems, from fundamental concepts to practical implementation. With this knowledge, the community can utilize hydroponics as a modern farming alternative to improve productivity, strengthen food security, and create sustainable economic opportunities.

PRODUCT-BASED FINANCIAL INTEGRATION TO OPTIMIZE BUSINESS PROFITABILITY AND SUSTAINABILITY

Putri Andari FERRANTI, Hery Derajad WIJAYA, Chairiel OKTAVIAR, Muhammad NASHAR — Mon, 27 Oct 2025 00:00:00 +0000

This training aims to provide practical knowledge and skills to MSME actors in Tangerang City in effective financial planning and proper product pricing. The main focus of the training includes improving understanding of pricing and cost determination, the concept of contribution per product/customer, financial evaluation skills, as well as enhancing the sustainability and competitiveness of MSMEs.

GREEN PRACTICES ON PERMAI IN PINANG ISLAND

Dewi NUSRANINGRUM — Mon, 27 Oct 2025 03:57:05 +0000

A lack of support from the government or policies that are not friendly to green practices can also be a hindrance. Without clear policies or incentives for green practices, PERMAI Pinang members may find it difficult to take a step further. Infrastructure that supports the implementation of green practices, such as efficient waste management systems or adequate recycling facilities, may still be limited. Without adequate infrastructure, it is difficult for people to adopt new habits that are environmentally friendly. Creative solutions and collaborating with universities such as Universitas Mercu Buana can be one way to overcome this problem. For this reason, community service by lecturers through counselling activities or community-based projects aims to increase awareness and adoption of green practices in their environment. The output of this community service for foreign cooperation is the increase of knowledge and skills of the Permai Community in green management practices.

DEVELOPMENT OF SELF-LEADERSHIP TOWARDS MICRO-ENTERPRISE SUSTAINABILITY OF INDONESIAN MIGRANT MICRO-ENTREPRENEURS IN PINANG MALAYSIA

Mon, 27 Oct 2025 04:01:28 +0000

This program aims to enhance the self-leadership capacity of Indonesian migrant micro-entrepreneurs in Penang, Malaysia, who often face difficulties in managing their businesses due to weak self-leadership. These challenges negatively impact their ability to make strategic decisions, manage time effectively, and solve business-related problems. Therefore, strengthening self-leadership skills is essential to support entrepreneurial success and contribute to increased economic productivity. The program implementation included training sessions and individual mentoring. The training was designed to develop self-awareness, emotional regulation, and wise decision-making skills. Meanwhile, the mentoring sessions helped participants formulate personalized self-development plans aligned with their business needs. Evaluation was conducted through pre- and post-training questionnaires, which showed significant improvement across nearly all self-leadership indicators. The average scores rose from low to high, particularly in aspects such as self-understanding, emotional management, and confidence. A total of 30 participants actively took part in the program, including migrant workers and micro-entrepreneurs such as food vendors and domestic service providers. The training was delivered using an applied and contextual approach with simple language to accommodate participants with limited educational backgrounds. The program’s outcomes included Intellectual Property Rights (IPR) registration for the training module and assessment instruments, popular media publications, a documentation video, a poster, and a draft scientific article. This program demonstrates the effectiveness of self-leadership training in supporting the sustainability of micro-enterprises managed by Indonesian migrant communities abroad.

SUSTAINABLE BUSINESS AND ENVIROMENT LEADERSHIP FROM THE MANAGEMENT PERSPECTIVE FOR WEST JAKARTA MICRO BUSINESS

Mon, 27 Oct 2025 04:07:08 +0000

Urban village sustainable development program is one of the government programs in helping the Indonesian people to be self-supported. The government is in a serious effort to increase the number of entrepreneurs through micro and small businesses to families live in urban village areas while at the same time starts to introduce green business concepts and operations to reduce climate change. The target area of this community service is Keagungan Urban Village, Taman Sari District, West Jakarta. The micro businesses have not yet adopted the green concept of Triple Bottom Line - profit, people, and planet or Triple Helix – economy, society, and environment approach in doing businesses. Now a day is important to start practicing green business behavior that is suitable micro enterprises. Hopefully, by practicing green business behaviors ones could add values to gain business’ competitiveness since this research finding shows that customers are willing to pay more to micro businesses as long as they practice sustaiable and green behavior. Good predictors that micro businesses have practiced sustainable green behaviors are when they know green business management and willing to practice them. They should use renewable energy, reject products and services which are environmentally unfriendly. The practice of green businees management behaviors for improving the economy and preserving the environment will be successful if it is fully supported by the government, academicians, business owners/leaders, and societies, mostly the customers.

TECHNOLOGY-BASED COMMUNITY EMPOWERMENT: SMART FARMING, AQUAPONICS, AND DTF APPLICATIONS IN KERANGGAN ECOTOURISM

Mon, 27 Oct 2025 04:11:36 +0000

Keranggan Ecotourism in South Tangerang holds significant potential for developing nature-based tourism and creative economy initiatives; however, it faces challenges such as limited technological adoption, lack of business diversification, and low community capacity. To address these issues, this community service program introduced solutions through the application of IoT-based smart farming for cassava cultivation, aquaponics systems, and Direct to Film (DTF) technology for the creative industry. The implementation methods included socialization, training, technology installation, evaluation, and continuous mentoring. Activities were conducted from August to September 2025 in the Keranggan Ecotourism area, involving the local tourism awareness group (Pokdarwis) and residents of RW 12, with 30 participants attending the socialization stage and 26 participants attending the training sessions. Questionnaire results indicated an effectiveness rate of 80,35%, reflecting significant improvements in knowledge, skills, and technology adoption. Smart farming enhanced cassava cultivation efficiency, aquaponics provided sustainable food production while serving as an educational attraction, and DTF opened opportunities for creative businesses through tourism merchandise. The program outputs include the implementation of appropriate technology, strengthened community capacity, and the establishment of a technology- and local wisdom-based ecotourism empowerment model that can be replicated in other regions.

IMPROVING MIGRANT WORKERS' QUALITY OF HEALTHY LIVING IN PENANG THROUGH VISUAL MEDIA-BASED INSTRUCTION ON A HEALTHY HOME ENVIRONMENT

Mon, 27 Oct 2025 04:14:46 +0000

For Indonesian migrant workers in Penang, Malaysia, a healthy home environment is essential to preserving their health and raising their standard of living. Many migrant workers, nevertheless, are still ignorant of the environmental requirements that promote a healthy lifestyle as well as the standards for designing healthy housing. Effective and easily accessible education, such as that provided by visual media, is required to address this problem. Universiti Sains Malaysia in Penang, Malaysia, an organisation that actively supports the social empowerment of migrant workers, and the PERMAI Foundation, collaborated to carry out this educational program. A group from Mercu Buana University's Faculty of Design and Creative Arts' Interior Design Study Program brought the instructional materials. Visual materials like banners and posters served as the primary means of disseminating the instructional content during the implementation. This strategy worked well to boost participants' interest and excitement. Visual-based education effectively conveyed important messages, and migrant workers have started incorporating healthier lifestyle practices into their everyday routines. This program is a promising first step towards developing a resilient migrant worker community and a sustainable future living environment.

WASTE BANKS AS A TRIPLE-IMPACT SOLUTION: CLEANLINESS, ENVIRONMENTAL SUSTAINABILITY, AND ECONOMIC EMPOWERMENT IN THE INDONESIAN DIASPORA OF PENANG

Mon, 27 Oct 2025 04:19:07 +0000

This community engagement program aimed to increase awareness and capacity among the Indonesian diaspora in Penang, Malaysia, regarding responsible waste management through the establishment of a Waste Bank. The program responded to issues of low public awareness, improper waste disposal behavior, and a lack of understanding of the economic potential of waste. Training, consultation, and mentoring sessions were conducted for members of the Indonesian Community Association (PERMAI) Penang, focusing on the concept, benefits, and practical steps of setting up a Waste Bank. The results revealed that prior to the training, most participants had limited knowledge of Waste Banks and their role in addressing cleanliness, environmental sustainability, and economic improvement. However, after participating in the sessions, participants demonstrated increased knowledge, positive attitudes, and strong enthusiasm to establish a Waste Bank in their local environment. The initiative proved that participatory education and continuous mentoring are effective strategies in transforming waste-related behaviors and fostering economic empowerment within migrant communities. It is expected that the knowledge gained will not only benefit the community in Penang but also be applied in Indonesia upon the participants’ return.

BALANCED NUTRITION GUIDELINE (PGS) AND ITS IMPLEMENTATION IN CREATING HEALTHY FOOD BUSINESS OPPORTUNITIES

Tue, 28 Oct 2025 01:23:37 +0000

The people of West Jakarta City, particularly in South Meruya, faces various complex health and nutrition problems, similar to those found in other major urban areas. These include issues such as undernutrition and stunting, overnutrition (obesity), and unhealthy eating habits. Although South Meruya is known for its abundance of culinary options, unfortunately, many of these food and beverage choices are unhealthy, often containing high levels of sugar, salt, trans fats, and harmful food additives. On the other hand, healthy food options remain limited, leading people to prefer fast food or easily accessible snacks. Additionally, many business owners still lack an understanding of the principles of healthy and balanced food, resulting in a low availability and limited choices of healthy food circulating in South Meruya. One of the root causes of these nutritional problems is the lack of public knowledge about nutrition science and the principles of a balanced diet as outlined in the Balanced Nutrition Guidelines (Pedoman Gizi Seimbang or PGS). The purpose of this Community Service Program is to increase public understanding of the importance of PGS principles and their application in daily life as well as in starting a healthy food business. The main targets of this activity are PKK women, posyandu cadres, and small business owners (MSMEs). Through seminars, training, and mentoring, participants received education on PGS and how to create opportunities in the healthy food business and strategies for marketing them. The program was successfully held on April 24, 2025, at RPTA Menara, South Meruya, with over 30 participants. The attendees were attentive and enthusiastic throughout the event. MSME participants also expressed their intention to develop new or alternative healthy food products. Evaluation results showed that 90% of participants stated the material was highly relevant to their daily lives and easy to understand. Additionally, 78% felt motivated to start or improve their healthy culinary business, and 80% reported gaining new awareness about applying balanced nutrition in their households.

INTEGRITY IN MAKING DECISIONS IN RUNNING A BUSINESS, IS IMPORTANT?

Rujito RUJITO, Suzan Bernadetha STEPHANI — Tue, 28 Oct 2025 01:32:16 +0000

In small and medium-sized enterprises (SMEs), there is still a condition where some SME owners think that the business they run is only a side business. SME owners have not fully realized how to improve the sustainability of their business. This condition occurs to SME owners in the Meruya Selatan Village, Kembangan District, Mayor of West Jakarta. Through leadership integrity, SME owners are expected to be able to think and act like entrepreneurs who are persistent in improving their business through making the right decisions. Business ventures can grow, one of which is influenced by how a business owner (leader) is able to develop their leadership integrity. Why is this so important, of course because leadership integrity will create the integrity of the products produced by the business venture. In the presentation of the material, participants were first given briefings on ethics, integrity and leadership in running a business. Then continued with a discussion session, where participants were given the opportunity to simulate case studies to be solved together. After all get solutions from the case studies given by the speaker, then they begin to discuss one by one, peeled based on the solutions obtained from the results of the discussion. In addition, a question and answer session was held, then a forum for ongoing communication and discussion was created via WhatsApp Group.

DIGITAL MEDIA LITERACY: SOCIALIZATION OF THE USE OF SIAPP

Tue, 28 Oct 2025 02:14:02 +0000

Government agencies and institutions are now entering the digital space. One such government agency is the Government Officials Administration Bureau (APP Bureau), which is included in the Ministry of State Secretariat (Kemensetneg). The APP Bureau operates a Government Officials Administration Information System (SIAPP) that supports the work processes within the APP Bureau, which is tasked with administering the appointment and dismissal of government officials and other officials, as well as the promotion and dismissal of civil servants. The existence of SIAPP may currently be unknown to the public, especially Gen Z, who currently comprise the largest number of internet users.
By promoting the use of SIAPP, it is hoped that the target audience will gain information and understand how government agencies carry out their duties and functions. Furthermore, this activity also relates to digital media literacy, which is deemed necessary for the public to be wise in using digital media. The target audience here is students from the Faculty of Communication Sciences, Mercu Buana University, who are part of Gen Z, the largest number of internet users today.
The outputs of this activity are increased public knowledge, improved community values, publication of scientific articles, Intellectual Property Rights (IPR), articles in the mass media and activity videos published through the Mercu Buana University YouTube channel.

EMPOWERMENT OF INDONESIAN WORKERS IN MALAYSIA FOR SUSTAINABLE MSMES THROUGH STRENGTHENING HUMAN RESOURCE MANAGEMENT

Winda WIDYANTY, Setyo RIYANTO, Sugeng SANTOSO, Uly AMRINA, Khozaeni Bin RAHMAD — Tue, 28 Oct 2025 02:31:34 +0000

This study examines the empowerment of Indonesian migrant workers (TKI) in Malaysia through the strengthening of human resource management (HRM) and entrepreneurial skills to promote sustainable economic development. The primary objective is to build the capacity of TKI to transition from low-wage employment into owning and managing resilient micro, small, and medium enterprises (MSMEs). Utilizing a participatory approach, the program incorporated baseline assessments, tailored HRM and entrepreneurship training modules, and the establishment of peer mentoring networks supported by digital platforms. The initiative equipped participants with practical competencies in organizational leadership, financial literacy, and business planning, while also providing simplified HR tools to support daily operations. Outcomes of the program include improved business management practices, enhanced market access, and the initiation of new supplier partnerships by several migrant-led MSMEs. Additionally, the project fostered cross-border collaboration and offered meaningful experiential learning for university students engaged in training delivery, data collection, and community mentoring, aligning with Indonesia’s MBKM framework. Overall, this study underscores the significance of structured HRM capacity building combined with entrepreneurial support in enhancing the economic resilience and social mobility of migrant communities. It highlights the need for sustained mentorship, supportive policy environments, and strengthened networks to ensure the long-term success of migrant-owned businesses in a competitive market landscape.

PRODUCTION PRICE MAKING AN ENVIRONMENTALLY FRIENDLY HANDSOAP MADE FROM LIME AS A STEP IN PREPARING INDEPENDENT ENTREPRENEURS FOR STUDENTS OF SMAN 2 RANGKASBITUNG

Muhyarsyah MUHYARSYAH, Suharmadi SUHARMADI, Muhamad Hadnan — Tue, 28 Oct 2025 02:36:05 +0000

We carried out this community service activity at SMAN 2 Rangkas Bitung in partnership with the Local Government of Lebak Banten with the theme ‘Production Price of Making Environmentally Friendly Handsoap Made from Lime as a Step in Preparing Independent Entrepreneurship for Students of SMAN 2 Rangkas Bitung’. The targets in this activity are teachers and students of SMAN 2 Rangkas Bitung, they are given knowledge, training, and direct practice in making handsoaps. The PkM team will also provide assistance until the product can actually be marketed. The initial target of the product will be used alone and sold in the school environment and then the next target will be sold to the community. The objectives to be achieved are to foster an entrepreneurial spirit, be able to calculate production costs for the products produced and contribute to marketing and selling the products produced. The results of these activities are in the form of increased knowledge and welfare for teachers and students obtained from product sales. Also for students after graduation, they can be entrepreneurs, both students who continue their studies and those who are not permanent can make these products.

EMPOWERING INDONESIAN MIGRANT WORKERS IN MALAYSIA: ENHANCING ENTREPRENEURIAL INTEREST THROUGH COMMUNITY-BASED DEVELOPMENT

Tue, 28 Oct 2025 02:40:02 +0000

This community service initiative aims to empower former Indonesian migrant workers (TKI) in Malaysia by fostering entrepreneurial interest and self-sufficiency through structured community-based development. The program was conducted through a three-phase approach: preparation, implementation, and evaluation. Activities included training modules on entrepreneurship, hands-on practice, and continuous mentoring tailored to the participants’ backgrounds and needs. A total of 33 micro-business actors participated in the program, engaging in interactive sessions designed to build entrepreneurial skills and confidence. The results indicate that participants developed a more proactive entrepreneurial mindset and were able to relate their overseas work experience as social capital for future ventures. Furthermore, the program facilitated knowledge transfer, built a core group for community outreach, and encouraged sustainable business growth. To enhance long-term impact, further training is recommended in areas such as digital marketing, financial management, and product development. This initiative demonstrates that targeted empowerment programs can significantly contribute to the economic reintegration of migrant workers in their communities.

EDUCATION AND PRACTICE OF RECYCLE OF INORGANIC MATERIALS TO INCREASE THE USE VALUE OF WASTED PRODUCTS IN SRENGSENG, WEST JAKARTA

Popy YULIARTY, Novera Elisa TRIANA, Saruni DWIASNATI — Tue, 28 Oct 2025 02:43:34 +0000

SMK Bina Insan Mandiri Islamic School Curriculum Characteristics of a modern Islamic school and has been established for more than 30 years. This school provides knowledge and skills and fosters a strong foundation for the future of the new generation of Islam, with a correct understanding of religion, upheld spiritual values and noble morals that are the basis of each individual. This PkM activity aims to provide insight into waste management which is a big problem for all of us. The target of this activity is school students to provide education about the importance of awareness of waste management and provide creative ideas in managing inorganic waste into valuable products through the recycling process of inorganic waste. The output of this activity is publication in the Community Service Journal, HKI, mass media publications and LPPM UMB Youtube channel videos. Based on the evaluation through the questionnaire technique, expectations were obtained with a value of 4 And performance of 4.2, which means that the material presented has met expectations and the performance of the activity is also considered very good.

DESIGNING KEMBARANFEST AS A COMMUNITY-BASED EVENT TO PROMOTE MSMES IN KEMBARAN VILLAGE THROUGH DIGITAL EMPOWERMENT

Artyasto JATISIDI, Fachreni SYAH — Tue, 28 Oct 2025 02:49:15 +0000

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, yet rural MSMEs continue to face persistent challenges in promotion, digital literacy, and market access. This paper presents KembaranFest, a collaborative event designed to address these issues in Kembaran Village, Magelang Regency, Central Java. The festival integrated an MSME bazaar, digital marketing workshops, cultural performances, and community services as strategies to enhance local branding and competitiveness. Using a qualitative descriptive method, data were collected through observation, interviews, and documentation with 23 MSME participants from culinary, handicraft, and service sectors. The results showed that KembaranFest increased MSME visibility, improved sales by 25–30%, and encouraged the adoption of digital promotion, with 15 MSMEs creating or reactivating social media accounts. The event also fostered collaborative networks among MSMEs, local youth, and village authorities. Discussion highlights how event marketing and integrated communication strategies contribute to MSME empowerment and sustainable community development. The study concludes that KembaranFest provides a replicable model for other rural contexts, combining cultural identity, participatory development, and digital innovation in alignment with the ICCD 2025 theme.

EMPOWERING INDONESIAN MIGRANT MSMEs AND LOCAL MSMEs IN PINANG: A SUSTAINABILITY MARKETING AND BUSINESS MANAGEMENT APPROACH

Tue, 28 Oct 2025 02:56:30 +0000

The training program was successfully held with the active participation of 21 MSME practitioners, comprising both Indonesian migrant entrepreneurs and local business owners. This interactive, one-day session aimed to enhance participants’ capacity in sustainability-driven marketing strategies and responsible business management. Key topics included eco-branding, ethical product positioning, digital marketing using low-cost tools, and business solutions such as product diversification, financial access, and collaborative networking. Participants engaged enthusiastically in hands-on activities, peer sharing, and mini workshops designed to translate green marketing concepts into practical action. The event not only strengthened participants’ marketing knowledge but also encouraged a shift toward more inclusive, environmentally conscious business practices. The training received highly positive feedback and was marked as a success, both in content delivery and participant impact, highlighting the readiness of MSMEs in Pinang to embrace sustainable growth models.

DRIVING MSME DIGITAL TRANSFORMATION IN MERUYA SELATAN: THE ROLE OF MANYCHAT AI IN SUSTAINABLE GROWTH AND INTELLIGENT AUTOMATION

Tue, 28 Oct 2025 03:03:57 +0000

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic growth, yet they often face significant barriers, including limited financial literacy and digital adaptation challenges. This study explores the implementation of ManyChat AI, an artificial intelligence-powered chatbot platform, as a strategic tool to enhance MSME operations in Meruya Selatan. Through structured training, mentorship, and hands-on implementation, participants learned to automate customer interactions, improve marketing efficiency, and optimize data-driven strategies. The findings indicate that AI-driven automation significantly enhances customer engagement while reducing operational costs, as well as sustainable profit. However, challenges such as language barriers and digital literacy gaps require continuous support for effective adoption. The role of community partners (mitra) proved essential in facilitating MSME participation and aligning the training with real business needs. This research highlights the transformative potential of AI technology in empowering MSMEs, reinforcing the need for long-term digital, profits risk management literacy programs and sustainable AI integration. Future studies should investigate scalable models for chatbot automation tailored to MSME ecosystems.

DEVELOPING DIGITAL COMPETENCE FOR SELF-DEVELOPMENT AND FULFILLING DAYLY NEEDS OF SMA YUPENTEK 1 TANGERANG CITY STUDENTS

Juwono Tri ATMODJO — Tue, 28 Oct 2025 03:11:33 +0000

The digital era has accelerated the development of information and communication technology, enabling fast internet access anytime and anywhere. Senior high school students need to build digital competencies to become more independent in meeting their daily needs and personal development. This community service activity aims to enhance students’ digital skills through socialisation, practical training on digital applications, and evaluation. The results highlight the positive impact of such initiatives on student growth and learning, able to leverage technology as a powerful tool for self-improvement and addressing their everyday needs, modern challenges and improving quality of life, nurturing students' creative abilities, better digital habits, digital skills and range of practical skills.

STRENGTHENING THE JATHILAN TRADITIONAL COMMUNITY THROUGH THE ROLE OF EVENT DIVISION: A COMMUNITY SERVICE IN KEMBARAN VILLAGE

Bunga Cahaya ANUGRA, Rini LESTARI, Arbi Cristional LOKANANTA — Tue, 28 Oct 2025 03:19:11 +0000

This community service programme was implemented in Kembaran Village, Magelang, to strengthen the preservation and development of the traditional Jathilan art community. The activity was motivated by the limited literacy and capacity of local art organisations in planning and managing cultural events, which hindered the sustainability of their heritage. Through the establishment of an Event Division in KembaranFest, the programme aimed to provide structured mentoring and collaborative platforms for local youth, art communities, and residents to engage in cultural revitalisation. The method was carried out through participatory observation, community assistance, and unstructured interviews with village leaders and local residents, combined with practical event management training based on Donald Getz’s event planning framework. The programme successfully enhanced community participation, encouraged intergenerational involvement, and revitalised Jathilan performances as a cultural identity of the village. It also created economic opportunities for local MSMEs and strengthened festival promotion through Instagram @Pasardarakembaran. In conclusion, this community service initiative demonstrated that the role of the Event Division is essential not only in preserving local culture but also in empowering the community socially and economically.

LEVERAGING CONCEPT TECHNOLOGY IN MEDICAL APPLICATIONS FOR ALZHEIMER'S DISEASE

Tue, 28 Oct 2025 03:22:43 +0000

The number of Alzheimer's disease (AD) cases is expected to double every two decades, and the need for effective diagnostic tools has become increasingly urgent to address this growing healthcare challenge. The hippocampus and magnetic resonance imaging (MRI) play a pivotal role in diagnosing AD. It could demonstrate utility in differentiating AD. Deep learning-based approaches to produce digital health technologies may offer valuable advantages to dementia researchers and clinicians as screening tools and diagnostic aids. The study aims to design a user interface (UI) for medical imaging apps to present the complexity of medical data and the critical nature of accurate interpretation. We found that our proposed model showed the best performance with more than 0.90 accuracy. From three views, axial view showed the highest performance, but coronal in MCI class showed the lower performance. However, the concept of interface design needs to consider the consistency, layout, and color of the design. We conclude that the detection performance is understandable to interpret the medical complexity region of MRI images. These result could be benefit for the medical apps, in order to create the interface design leveraging the deep learning models.

ANIMATION DESIGN FOR LETTER AND COLOR RECOGNITION FOR CHILDREN WITH MENTAL DISABILITIES

Tue, 28 Oct 2025 03:27:00 +0000

This study aims to design an educational animation for recognizing letters and colors for children with intellectual disabilities as an interactive and inclusive learning medium. Children with intellectual disabilities require a special approach because their intellectual limitations impact their ability to understand basic material. By utilizing animation, the learning process can be made more interesting, enjoyable, and easy to understand. The method used is descriptive qualitative with a practice-based research approach that focuses on the design process of works based on visual communication design. The animation design refers to 12 Disney animation principles, such as squash and stretch, timing, staging, and appeal, which are applied in scenes to present expressive movements, measured rhythms, and friendly visual characters. The results show that the application of animation principles can increase the appeal and effectiveness of communication of learning messages. Animation not only enriches the visual aesthetic aspect but also functions as a pedagogical instrument that supports children's cognitive, affective, and motor development. Thus, this educational animation has a dual role: as entertainment that motivates children to learn and as a learning medium that helps the process of internalizing letters and colors gradually. This research makes a real contribution to the development of adaptive educational media for children with special needs.

FROM DIGITAL SKILLS TO COMMUNITY EMPOWERMENT: PUBLIC SPEAKING, CONTENT CREATION, AND CONTENT PRODUCTION MANAGEMENT TRAINING FOR SUSTAINABLE COMMUNITIES AT RUANG PUBLIK TERPADU RAMAH ANAK RAWA BUAYA JAKARTA

Julaiha Probo ANGGRAINI, Haronas KUTANTO, Reva Zahwa HALIM — Tue, 28 Oct 2025 03:29:22 +0000

Enhancing sustainable community development requires empowering residents with practical digital skills. At Ruang Publik Terpadu Ramah Anak Rawa Buaya, Jakarta, a one-day intensive training program was conducted, focusing on public speaking, content creation, and content production management, facilitated by three field experts. Adopting a participatory and hands-on approach, the program emphasized interactive learning to ensure active engagement and rapid skill acquisition. Evaluation through observation and participant feedback demonstrated significant improvements in confidence, digital content creation abilities, and content management skills. Beyond individual skill enhancement, the initiative fostered a collaborative community environment, encouraging knowledge sharing and collective support for digital initiatives. By integrating digital literacy, creative content production, and public engagement, the program demonstrates how targeted, skill-focused interventions can empower local communities, strengthen social participation, and promote sustainable practices. This study provides a replicable framework for leveraging digital technologies in community development, highlighting the transformative potential of combining innovative skill-building with structured community engagement to enhance resilience and long-term sustainability.

OPTIMIZING THE IMPLEMENTATION OF POLRI PROFESSIONAL ETHICS CODE AS AN INSTRUMENT TO INCREASE ACCOUNTABILITY AND PUBLIC TRUST IN BEKASI METRO POLICE

Lucky NURHADIYANTO, Triny SRIHADIATI, Benny CAHYADI, Farhan Aulia HARUN — Tue, 28 Oct 2025 03:33:01 +0000

This study aims to analyse the optimization of the implementation of the Polri Professional Code of Ethics (KEPP) as an instrument for the transformation of the Polri in the Bekasi Metro Police in order to increase accountability and public trust. The background of the research is based on a global phenomenon characterized by the conditions of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), which encourage rapid changes in social, economic, and political life, as well as increasing public criticism of police performance. The research method used was a qualitative approach with descriptive analysis techniques, supported by document review, secondary data, and online questionnaires to 102 respondents. Data analysis was carried out through the integration of External Factors Analysis Summary (EFAS), Internal Factors Analysis Summary (IFAS), and Strategic Factors Analysis Summary (SFAS) with the help of the Analytical Hierarchy Process (AHP). The results of the study show that although the level of public satisfaction with the performance of the Bekasi Metro Police in 2023 has increased significantly compared to the previous year, a number of performance indicators such as the clearance rate of conventional crimes and personnel discipline are still not optimal. This study concludes that optimizing KEPP requires problem oriented policing, ranging from adaptive education and training, fostering a code of ethics that is integrated in work programs, to collaboration with academics, local governments, and the community. Continuous evaluation through a risk management framework is key to strengthening institutional integrity and maintaining public trust.

FRAUD PREVENTION STRATEGY FROM THE PERSPECTIVE OF SECOND GENERATION CPTED TO OPTIMIZE POLRI PRESISI IN PANDEGLANG POLICE RESORT

Imam SUYUDI, Muh. Ardila AMRY, Nadia Intan FADILA, Eren TRESNAWATI — Tue, 28 Oct 2025 03:36:31 +0000

This study investigates strategies for preventing fraud and embezzlement as a foundation for rebuilding community trust in the framework of Polri Presisi. Using a mixed-methods design, the research combines Environmental Scanning, Organizational Health Audit, and SWOT analysis to evaluate the internal–external position of the Pandeglang Police Resort. Statistical trends show rising cases of fraud and embezzlement between 2021 and 2023, with resolution rates remaining low. IFAS and EFAS results place the organization in Cell 5A (Growth), indicating a need for optimization through horizontal integration. The Strategic Factor Analysis Summary highlights short-term priorities such as public awareness campaigns, medium term goals of strengthening the Criminal Investigation Unit and Criminal Justice System coordination, and long-term strategies emphasizing pre-emptive and preventive empowerment through technology. Interpreted through Community Policing (Gill et al., 2014; Pino, 2001) and second-generation CPTED frameworks (Saville & Cleveland, 2008; Cozens & Love, 2015), the findings underscore that sustainable crime prevention requires combining professional enforcement with community culture, social cohesion, and transparency to strengthen legitimacy and public confidence.

INTERNATIONAL COLLABORATION ON DISASTER RISK REDUCTION THROUGH INCIDENT COMMAND SYSTEM (ICS) WORKSHOP

Tue, 28 Oct 2025 03:40:16 +0000

The community service aims to increase people’s knowledge of disaster risk reduction and introduce standardized procedures for responding to emergency situations, such as a fire. A collaborative project was conducted by the Chiba Institute of Science (CIS) in Japan, the National Research and Innovation Agency (BRIN) in Indonesia, and the Budi Luhur University (UBL) in Indonesia. This is not the first time the three parties have conducted a program together. This year, the collaborators improved many aspects, particularly the use of ICS in drills and the simulation of disaster areas. In addition to the two new components of the regular training, two new topics were added to enrich the discussion and discourse, as UBL’s strength lies in information technology. The program was designed to provide benefits to UBL's internal stakeholders (lecturers, staff, and students), as well as its partners, such as Budi Luhur High School students. Around 100 participants joined and showed optimism. The results show a positive response to the knowledge received, especially regarding the success of conducting the standardized drill without significant obstacles. Regularly organized trainings are imperative to preserving knowledge about disaster risk reduction and to prompting proper responses and procedural measures during emergency and crisis situations.

ECO-FRIENDLY LIVING: PROMOTING SUSTAINABLE CONSUMPTION AND WASTE MANAGEMENT AMONG MSMES IN MALAYSIA

Tue, 28 Oct 2025 03:42:29 +0000

Micro, Small and Medium Enterprises (MSMEs) in Malaysia play an important role in the economy, but often face challenges in implementing environmentally friendly practices. MSMEs are not yet fully aware of the importance of environmentally friendly living practices and sustainable consumption. The aim of this Community Service activity is to increase public awareness about the importance of environmentally friendly living, sustainable consumption and effective waste management, encourage MSMEs and the community to develop local innovations that support environmentally friendly practices, increase community involvement in environmental conservation efforts and improve the economic welfare of MSMEs through the development of environmentally friendly products and sustainable consumption practices that can increase operational efficiency and competitiveness.

IMPROVING THE COMPETENCE OF SMK MODIS TENJO STUDENTS THROUGH BASIC MIKROTIK ROUTER CONFIGURATION TRAINING AND DATA COMMUNICATION THEORY

Dolly Virgian Shaka Yudha SAKTI, Iman PERMANA, Suwasti BROTO — Tue, 28 Oct 2025 04:10:36 +0000

This study aimed to enhance the competencies of SMK Modis Tenjo students through training in basic MikroTik router configuration and fundamental data communication theory. Conducted from February to May 2023, the program comprised five main stages: partner condition observation, quantitative data collection, literature review, material development, training implementation at Universitas Budi Luhur, and post-training evaluation using a pretest–posttest design coupled with questionnaires. Evaluation results revealed that average theoretical understanding rose from a pretest score of 45 to a posttest score of 78; 72 % of participants reported that the training improved their skills, 56 % found the practice examples clear and easy to follow, and 58 % considered the training modules detailed and comprehensible. During hands-on configuration of the MikroTik RB941-2nD-TC device, participants generally followed the instructor’s demonstration effectively, although some required intensive guidance. In conclusion, the training successfully strengthened both practical and theoretical competencies. Follow-up recommendations include offering advanced sessions on topics such as dynamic routing or network security, extending the duration of practical exercises, and implementing periodic mentoring to ensure sustained application of skills at SMK Modis Tenjo.

PREPARATION OF CONTINGENCY PLAN DOCUMENTS FOR THE CIBINONG RAYA EARTHQUAKE DISASTER IN BOGOR REGENCY

Didik Hariyadi RAHARJO, Fathin Aulia RAHMAN — Tue, 28 Oct 2025 05:53:18 +0000

This study aims to develop an Earthquake Contingency Plan Document for the Cibinong Raya area in Bogor Regency to enhance regional preparedness and reduce disaster risks. The objective is to provide a practical reference for government and stakeholders in facing the potential impact of an earthquake in one of the most densely populated areas in West Java. The method applied is a participatory–collaborative approach based on SNI 8751:2019 and the Disaster Emergency Management Command System (SKPDB), involving Pentahelix stakeholders consisting of government, community, academics, business, and media. The process includes hazard identification, spatial and risk analysis, formulation of a worst-case scenario, and Focus Group Discussions to establish operational targets, command structures, and logistical arrangements. The results show that a potential earthquake of magnitude M≈6.5 on the Baribis–Kendeng Fault could affect five districts in Cibinong Raya, with an estimated impact on nearly 500,000 residents, critical infrastructure, and public services. The contingency plan document produced through this process functions as both an operational guideline and an advocacy tool to unify stakeholder commitment, allocate resources, and strengthen coordination for effective emergency response and sustainable disaster risk reduction.

TRAINING ON HUMAN RESOURCE DEVELOPMENT AND TOURISM INNOVATION TO SUPPORT THE COMPETITIVENESS OF CULINARY BUSINESSES IN PARIGI, PONDOK AREN

Tue, 28 Oct 2025 07:52:34 +0000

This community service activity aims to enhance the capacity of human resources (HR) among culinary business actors in the Parigi, Pondok Aren area, while at the same time introducing the concept of culinary-based tourism innovation to strengthen business competitiveness. The program includes training in business management, culinary product innovation, digital marketing, as well as strategies for collaboration with nearby tourist destinations. The implementation methods consist of lectures, workshops, case studies, and direct mentoring. The results of the activity show an increase in participants’ understanding of business management (a 65% improvement in post-test results) as well as their ability to develop digital-based promotional strategies. This activity concludes that strengthening human resources and utilizing tourism innovation can be key to improving the competitiveness of culinary MSMEs. Follow-up is needed in the form of advanced training and the establishment of networks among business actors to ensure sustainable impact.

WASTE MANAGEMENT AND WASTE BANK OUTLINE AS AN ENVIRONMENTAL EDUCATION EFFORT FOR GREEN GENERATION 2025 PARTICIPANTS AT BUDI LUHUR UNIVERSITY

Wed, 29 Oct 2025 02:10:47 +0000

This community service activity aims to increase awareness and knowledge of high school (SMA) and vocational high school (SMK) students from various cities in Indonesia regarding the importance of sustainable waste management and the concept of waste banks as a practical solution to reduce waste generation. The outreach was held at Budi Luhur University during the 2025 Green Generation event, involving 110 participants from 34 provinces. The implementation method included interactive material presentations, waste sorting simulations, and field visits to the Budi Luhur Waste Bank. Evaluation results showed a 72% increase in participant understanding based on pre- and post-test results. This activity proves that practice-based education is effective in building environmental awareness among the younger generation and encourages program replication in their respective schools.

SMART LEADERSHIP FOR SMALL BUSINESSES: ETHICS-DRIVEN GROWTH IN HUMAN RESOURCES, MARKETING, AND FINANCE

Wed, 29 Oct 2025 02:50:14 +0000

Leadership with integrity is a key factor in effective human resource management, especially in the micro, small, and medium enterprise (MSME) sector. Leadership based on ethical values can create a positive work environment, promote accountability, and improve sustainable performance. However, many MSME entrepreneurs still face challenges in implementing ethical leadership, particularly in fostering transparency, honesty, and fairness not only in managing employees but also in financial practices and marketing strategies. This community service activity aims to enhance MSME entrepreneurs’ understanding of the importance of ethical leadership and analyze its impact on business performance from a multidisciplinary perspective—human resources, accounting, and marketing. The activity was attended by 32 MSME entrepreneurs, primarily from the food and beverage sector in Kelurahan Meruya Selatan. The method employed included counselling, hands-on training, observation, and in-depth interviews. Evaluation results showed that participants improved their understanding and application of ethical leadership principles in HR management, financial transparency, and customer engagement. The adoption of integrity-based practices—such as transparent bookkeeping, fair pricing, and honest marketing communication—contributed to increased employee loyalty, better financial control, and greater trust from customers. Thus, raising awareness and providing training on integrity-driven leadership across managerial domains is essential to support the sustainability and competitiveness of MSMEs. Entrepreneurs are expected to integrate ethical leadership into their daily business practices to achieve more resilient and responsible growth.

ENHANCING PSYCHOLOGICAL WELL-BEING AMONG TEACHERS AND VOLUNTEERS AT SEKOLAH JANJI BAIK, SOUTH TANGERANG: A PSYCHOEDUCATIONAL INTERVENTION FOR COPING WITH QUARTER-LIFE CRISIS AND STRENGTHENING SELF CONCEPT

Nurul ADININGTYAS, RA Loretta KARTIKASARI, Arie Suciyana SRIYANTO — Wed, 29 Oct 2025 02:54:56 +0000

Psychological well-being is a key topic in positive psychology, as it pertains to the ideal psychological state that individuals are expected to achieve. However, as part of their developmental tasks, individuals inevitably encounter various life challenges. For those aged 20 to 30, the issue of the quarter-life crisis often leads to uncertainty and internal conflict across multiple aspects of life. Based on interviews with teachers and volunteers from Sekolah Janji Baik, the challenges they face in both their professional and personal lives have resulted in significant psychological pressure, which in turn impacts their psychological well-being. This community service initiative was therefore designed to provide psychoeducational support to the teachers and volunteers of Sekolah Janji Baik, focusing on strategies for navigating the quarter-life crisis and strengthening their self-concept. Following the psychoeducation sessions, participants demonstrated improved understanding of the nature of the quarter-life crisis and self-concept as well as strategies for managing it effectively.

STRATEGIES FOR ADDRESSING THE CHALLENGES, REGULATIONS, AND LEGAL ASPECTS OF MSMES IN SOUTH KEMANGAN SUBDISTRICT, WEST JAKARTA (COMMUNITY SERVICE BY UNIVERSITAS MERCU BUANA JAKARTA)

Suroso EDY, Dwi Wahyuni PUTRI, Marsyaf MARSYAF — Wed, 29 Oct 2025 03:02:18 +0000

This community service (PkM) activity aims to increase the understanding of the community and micro, small, and medium-sized enterprises (MSMEs) in South Kembangan Subdistrict regarding the issuance of several new regulations, business legality, and the registration of MSME permits, both through direct registration with government agencies and via the Online Single Submission (OSS) website. The activity also seeks to strengthen sustainable business strategies through good governance, with the hope that MSMEs will be able to face various challenges and support the government's Asta Cita program. Based on the situational analysis, it was found that the number of registered MSMEs in South Kembangan is still small, with industrial sector activities remaining limited, and various challenges are faced, such as limited understanding of legal aspects, new regulations, management and marketing strategies, and proper financial reporting systems. The PkM activity was conducted through socialization, training, and group discussions with a collaborative approach between lecturers, students, and the community, especially MSME entrepreneurs, on February 26, 2025. The event was attended by at least 35 participants, including subdistrict staff and students from Universitas Mercu Buana. Evaluation results indicated an improvement in participants' understanding, with an average score increase from 3.229 to 3.571 on a scale of 4. This activity supports the achievement of Key Performance Indicators (IKU) and the Merdeka Belajar Kampus Merdeka (MBKM) program. It is expected that the sustainability of the program, through periodic mentoring, will strengthen the competitiveness of MSMEs in the South Kembangan area, which has now become the heart of trade in West Jakarta.

ENHANCING THE RESILIENCE OF NON-FORMAL EDUCATION STUDENTS AT SEKOLAH JANJI BAIK THROUGH A PSYCHOEDUCATIONAL TRAINING

Dian MISRAWATI, Popi AVATI, Erna MULTAHADA — Wed, 29 Oct 2025 04:12:11 +0000

Dropping out of school is not a choice anyone wants, and taking advantage of the opportunity to resume interrupted education is not easy, it requires strength and resilience to go through it. This community service aims to strengthen psychological resilience among Paket C students at Sekolah Janji Baik, a non-formal education institution serving youth from lower socioeconomic backgrounds. The program addresses the need for adaptive coping in the face of life challenges, particularly among marginalized learners. The intervention was conducted through a psychoeducational training consisting of motivational narratives, identification of resilience factors (I am, I have, I can), and reflective discussions. The participants (n = 18) completed the intervention and pre- and post-tests using a resilience scale. Data were analyzed using paired sample t-tests and correlation analysis. Results indicated a statistically significant increase in mean resilience scores (t = -2.439, p = 0.026), with 61.1% of students showing individual score improvement. The program proved effective in enhancing resilience, confirming the relevance of psychoeducational strategies in empowering at-risk youth in non-formal education settings.

ECONOMIC RECIRCULATION AND CIRCULAR ECONOMY PRACTICES IN SUPPORTING MIGRANT WORKERS: A CASE STUDY OF PERMAI PENANG, MALAYSIA

Rosalendro Eddy NUGROHO — Wed, 29 Oct 2025 04:19:40 +0000

This study explores the role of economic recirculation and circular economy practices in enhancing the sustainability of small and medium-sized enterprises (SMEs) and improving the socio-economic conditions of migrant workers managed by PERMAI in Penang Island, Malaysia. Migrant workers contribute significantly to the local economy but face challenges related to social inclusion, economic vulnerability, and limited access to sustainable livelihood opportunities. By integrating circular economy principles into business operations and community programs, PERMAI aims to empower migrant workers, stimulate local economic development, and promote environmental sustainability. The findings suggest that targeted financial support, capacity building, digital market access, and community-based circular initiatives foster economic resilience, social cohesion, and environmental responsibility within migrant communities and SMEs.

ENHANCING ORAL HEALTH LITERACY ON FLOSSING PRACTICES AMONG FOURTH-GRADE STUDENTS AT KARTIKA X-2 ELEMENTARY SCHOOL, PESANGGRAHAN, SOUTH JAKARTA

Thu, 30 Oct 2025 01:01:32 +0000

Research findings indicate a high prevalence of dental caries (88%) and periodontal disease (74.1%) (Susilawati et al., 2018; Andayani et al., 2021). This suggests that although tooth brushing frequency is relatively high, brushing techniques may not be fully effective, particularly in cleaning interdental areas where plaque commonly accumulates. The school period is a crucial stage in children’s growth and development, as it represents a formative phase for establishing knowledge and positive habits that are likely to persist into adulthood (Fauziah et al., 2023). One of the proposed solutions to address this issue is the provision of education on flossing techniques (interdental cleaning) prior to tooth brushing, combined with the optimization of the School Dental Health Unit (UKGS). This program involved 43 fourth-grade students at Kartika X-2 Elementary School, Pesanggrahan. The activity began with a pre-test using a questionnaire to assess students basic understanding of flossing, followed by education and demonstration sessions. The program concluded with a post-test administered to all participants. The results showed that the flossing education was effective in improving students knowledge and literacy related to oral health.

DEVELOPMENT OF THE CREATIVE ECONOMY THROUGH LOCAL CULTURAL IDENTITY AND TECHNOLOGY

Thu, 30 Oct 2025 01:09:34 +0000

This Community Service Activity aims to improve the understanding and skills of students at Sanggar Insani Teater Cilincing, North Jakarta, in developing a creative economy based on local cultural identity supported by the use of digital technology. This program is motivated by the importance of cultural arts as an economic potential and community identity that needs to be developed through creative innovation. The implementation method was carried out through training, workshops, and mentoring that included exploring local culture in the performing arts, creative branding strategies, digital content creation, and the use of social media for the promotion and marketing of artwork. This activity was attended by students of the Insani Theater Studio in Cilincing, North Jakarta, with a participatory approach so that participants could learn and practice the skills taught. The results of the community service showed an increase in participants' understanding of the role of local culture in the development of the creative economy, as well as practical skills in using digital technology to support the production and promotion of artistic works. In addition, participants also showed an increase in creativity, confidence, and awareness of business opportunities based on art and culture. Thus, this activity not only provided short-term benefits in the form of increased knowledge, but also encouraged the formation of a young generation capable of integrating local cultural identity and technology as a mo

SOCIAL MEDIA ENGAGEMENT IMPROVEMENT TRAINING FOR CHILD-FRIENDLY INTEGRATED PUBLIC SPACE (RPTRA) OFFICERS OF THE DKI JAKARTA PROVINCIAL GOVERNMENT

Catur PRIYADI, Nurul Fadzar SUKARNI — Thu, 30 Oct 2025 00:00:00 +0000

The rapid growth of digital trends and increasing competition within the DKI Jakarta Provincial Government highlight the importance for RPTRA to adopt innovative social media strategies. This study focuses on training RPTRA personnel to create visual content for social media platforms that effectively deliver information on public facilities and activities. With the dominance of visual communication in current information consumption, social media provides opportunities to strengthen organizational identity through photos, videos, and graphic designs. Using a qualitative descriptive method, the research aims to explore participants’ experiences and contextual understanding during training sessions. Data were collected through participant involvement to capture in-depth insights into behavioral changes. The training emphasized practical skills in managing RPTRA’s social media accounts, enabling personnel to present accurate, engaging, and useful content for the community. Results show that participants became more capable of applying creative visual strategies and consistent branding. This initiative represents a concrete step toward enhancing communication between the DKI Jakarta Province PPAPP Service and the community, strengthening public engagement, and aligning with digital era demands.

CAPACITY BUILDING OF RPTRA PERSONNEL THROUGH VISUAL COMMUNICATION DESIGN TRAINING FOR SOCIAL MEDIA

Citra Eka PUTRI, Radja Erland HAMZAH, Muhammad SAIFULLOH — Thu, 30 Oct 2025 02:29:13 +0000

The advancement of social media demands that public organizations, including Ruang Publik Terpadu Ramah Anak (RPTRA), produce content that is not only informative but also visually engaging. However, limited graphic design skills among personnel often restrict the optimal use of social media as a medium for public communication. This study seeks to strengthen the capacity of RPTRA personnel in managing digital content through visual communication design training using the Canva application. A descriptive qualitative method was employed, with data collected through observation, in-depth interviews, and documentation during the training, and analyzed thematically within the framework of visual communication theory. The findings demonstrate that the training enhanced personnel capacity in five aspects: design aesthetics, clarity of visual messages, consistency of organizational identity, creative participation in content production, and effective use of social media for public communication. These outcomes indicate that Canva-based training contributes not only to technical design skills but also to the broader strategic communication capacity of the institution. Overall, this community service activity significantly improved the ability of RPTRA personnel to support professional image, organizational credibility, and the sustainable use of social media as a friendly, creative, and inclusive space for public communication.

SALIVARY PH MODULATION WITH BETEL LEAF MOUTHWASH IN SMOKING-RELATED PERIODONTITIS

Desy FIDYAWATI, Naufal Daffa ARKAN — Thu, 30 Oct 2025 02:30:45 +0000

Background: Saliva is one of the determinants of oral conditions and is easily available as a method of diagnosing and controlling periodontal disease. Smoking is also one of the causes of periodontitis. Periodontitis is a multifactorial chronic inflammatory disease associated with the accumulation of dental plaque (biofilm), and is characterized by progressive damage to the tissues supporting the teeth, including the periodontal ligament and alveolar bone. Periodontitis can be minimized by using betel leaf (Piper betle L.) herbal mouthwash, which has been proven to have many properties with minimal side effects. Objective: This study aims to determine whether there are differences in salivary pH before and after gargling with betel leaf mouthwash (Piper betle L.) in periodontitis patients with smoking habits. Methods: The study used an experimental design with a pretest-posttest control group design. The sampling technique used was purposive sampling. Results: The results showed that the average salivary pH of respondents increased from 5.8 before gargling with betel leaf mouthwash to 7.1 after gargling. Conclusion: Gargling using betel leaf mouthwash (Piper betle L.) can increase salivary pH and is effective in stabilizing salivary pH for periodontitis patients with smoking habits.

EMPOWERED FAMILIES, PRESERVED FAITH: STRENGTHENING SPIRITUALITY AND ECONOMIC LITERACY

Thu, 30 Oct 2025 02:32:59 +0000

This Collaborative Community Service Program aims to strengthen family resilience by integrating spiritual values with economic literacy. The initiative responds to the dual challenges faced by many households: maintaining religious commitment while improving financial management skills amid rapid socio-economic change. The program was carried out in a suburban area characterized by diverse economic backgrounds and strong religious traditions. Activities included interactive workshops on household financial planning, debt management, and micro-enterprise development, combined with spiritual guidance sessions and the reinforcement of ethical decision-making. A participatory approach was applied by engaging families as active learners and contributors in the preparation of training materials. Data were collected through pre- and post-program surveys, focus group discussions, and field observation notes. The results show significant improvements in budget planning, saving strategies, and income diversification, accompanied by stronger awareness that spiritual principles support disciplined financial behavior. Participants reported greater confidence in making economic decisions aligned with their faith. These findings affirm that integrating spirituality with economic education can enhance both financial competence and moral resilience, providing a holistic and sustainable model for family empowerment.

DIGITAL STORYTELLING AS A COMMUNICATION COMPETENCY AND CREATIVE SKILL ON SOCIAL MEDIA PLATFORMS

Siti Muslichatul MAHMUDAH, Kurniawan PRASETYO — Thu, 30 Oct 2025 02:54:08 +0000

Social media has become the primary platform for high school students to interact, develop creativity, and enhance communication skills. One effective method that can be utilized is digital storytelling a form of storytelling that uses digital technology by combining text, images, sound, and video. Digital storytelling consists of three main elements: narrative, digital media, and audience engagement. In South Tangerang, the high usage of social media among students has not been matched by adequate understanding of how to create engaging content, apply effective storytelling techniques, or adhere to digital media ethics. The main problems include a lack of understanding of the digital storytelling concept, limited technical skills in content production, low awareness of digital ethics, and minimal guidance in content development. The urgency of this Community Service Program lies in the fact that social media has become an inseparable part of high school students' lives, serving as their primary means of interaction, expression, and creativity. However, the high consumption of digital media is not balanced by sufficient knowledge of digital storytelling techniques, compelling content creation, or ethical considerations in using social media. Students tend to be passive consumers or are exposed to less educational content, without possessing the skills to create persuasive and informative narratives. Therefore, an educational intervention is needed to equip students with digital storytelling skills, so they can produce engaging, meaningful, and responsible content. To address these challenges, a digital storytelling skills development program for high school students is essential. This program aims to equip them with storytelling techniques, foster creativity and communication, enhance digital literacy, and encourage productive use of social media. The proposed solutions include conceptual workshops, technical skills training, digital ethics education, optimizing social media for educational purposes, and mentoring in content production. The expected outcomes of this program are an increase in competitiveness and the application of science and technology in society, particularly among high school students in South Tangerang City. Through this program, students are expected to become more creative in communication and capable of producing valuable and responsible digital content, thus becoming wise and innovative content creators in the digital era.

THE ROLE OF THE FAMILY IN CREATING A SAFE SPACE FOR US AND OUR CHILDREN IN CYBERWORLD

Eni Kardi WIYATI, Dwi Ajeng WIDARINI, Rialdo Rezeky Manogari Lumban TORUAN — Thu, 30 Oct 2025 02:58:20 +0000

Technological developments have indirectly changed the fabric of society, especially related to communication. Sukaresmi Village, Sukamakmur District, Bogor Regency, is one of the villages that previously experienced difficult internet access, now has easier internet access. Therefore, it is important to involve families in monitoring family members in cyberspace. The aim of this activity is to provide education to women as part of the family in accompanying children during the growth and development process. The activity method is through lectures, discussion, practical exercises and study digital literacy. The activity's outcome is that the role of families in creating a safe space for us and our children in cyberspace is very important, especially considering the increasingly broad and complex digital world today. In today's digital era, the internet has become an inseparable part of everyday life. Children and adolescents grow up in a highly connected environment online, from learning, playing, to socializing. This condition demands an active role for families as the front line in guiding and protecting children from the dangers of the digital world. Families are not only responsible for supervising, but also creating a safe, open and supportive environment for children to be wise in using technology.

LESSONS TRANSLATED: CIVIL SOCIETY ORGANIZATIONS AS KNOWLEDGE BROKERS IN GLOBAL PLASTIC TREATY NEGOTIATIONS

Fajar Ajie SETIAWAN — Thu, 30 Oct 2025 03:00:59 +0000

Plastic pollution has become a defining global environmental challenge, leading the UNDP to mandate the Intergovernmental Negotiating Committee (INC) to negotiate for a legally binding instrument. However, after six rounds of negotiations between 2022 and 2025, the process concluded without consensus or an adopted treaty, reflecting deep political cleavages. On one side, the High Ambition Coalition (HAC), comprising Global South states heavily impacted by plastic waste and Global North states with strong environmental standards, pushed for a comprehensive and stringent agreement. On the other side, oil-producer states and major plastic-producing countries resisted binding provisions on production and trade, favouring a business-as-usual approach. Within this contested landscape, civil society organizations (CSOs) played a pivotal role not only as advocates but also as knowledge brokers. This study examines how CSOs brokered knowledge during INC negotiations through informal arenas such as side-events and technical workshops, where they translated complex treaty language, reframed plastics as issues of justice and human rights, and reinforced HAC positions. Beyond negotiation halls, CSOs extended their brokerage through digital activism, transforming lessons from these arenas into webinars, infographics, and social media campaigns that disseminated knowledge globally. The analysis highlights how digital technologies amplify CSO brokerage, bridging global governance with community mobilization.

BASIC PUBLIC SPEAKING TRAINING AND PREPARATION OF PRESENTATION MATERIALS FOR RPTRA OFFICERS THROUGHOUT DKI JAKARTA

Fizzy ANDRIANI, Yos Horta MELIALA, Natalina NILAMSARI — Thu, 30 Oct 2025 03:05:24 +0000

This community service program was designed to strengthen the communication capacity of RPTRA (Child-Friendly Integrated Public Space) managers in DKI Jakarta through training on basic public speaking skills and presentation material development. The training was conducted on August 11–13, 2025, at the PKK Melati Jaya Building, Jagakarsa, involving 40 participants from various RPTRA locations across Jakarta. The main objective was to improve participants’ confidence in delivering public communication, enhance their ability to interact with diverse audiences, and develop attractive presentation materials to support their communication practices. The program combined theoretical insights with practical exercises, focusing on verbal and nonverbal communication, audience engagement, and the design of effective PowerPoint slides. Observations, pre-tests, and post-tests demonstrated a significant improvement in participants’ performance, particularly in terms of overcoming speaking anxiety, using body language appropriately, and adjusting presentation content according to audience needs. The training also emphasized the importance of creativity and visual design in presentation materials to ensure messages are conveyed effectively and persuasively. The results highlight the relevance of equipping community-level public service managers with communication and presentation skills, as these abilities not only support internal coordination but also strengthen RPTRA’s role as a bridge between government programs and local communities. This program is expected to serve as a replicable model for enhancing public communication skills in other community-based institutions.

ONLINE LEARNING STRATEGIES AT PRIMARY AND SECONDARY EDUCATION LEVELS IN TANGERANG CITY

Franky FRANKY, Jubery MARWAN, Watriningsih WATRININGSIH — Thu, 30 Oct 2025 03:09:44 +0000

The aim of this research is to formulate an online learning strategy, especially at the primary and secondary education levels post the COVID-19 pandemic in the city of Tangerang. In fact, the learning process can continue consistently without obstacles. However, there are many conditions that can interfere with the learning process. One of them is the COVID-19 pandemic which has infected more than 200 countries in the world. The country of Indonesia has not escaped exposure to the Corona virus. Almost all lines of human life have been significantly negatively affected, including the education sector. Change is inevitable, therefore anticipatory steps are an absolute must to always be prepared. This research uses qualitative methods, data collection techniques by conducting studies of various secondary data, data analysis using the Miles and Huberman method with participant educators, students, and parents at primary and secondary education levels in the city of Tangerang. The research findings on online learning strategies at primary and secondary education levels refer to 2 (two) sides, namely technology and human resources (HR), especially educators. It is recommended that for the online learning process to run well, support from the latest learning technology is necessary, both in terms of hardware and software. On the other hand, the readiness, skills, and competence of human resources in the online learning process, especially teachers, is essential.

EVALUATION OF DEVELOPMENT PLANNING POLICYIN ANAMBAS ISLANDS REGENCY

Harry NENOBAIS, Virginiawan VIRGINIAWAN, M. Hanan RAHMADI — Thu, 30 Oct 2025 03:13:01 +0000

The purpose of this research is to find out the result of Kepulauan Anambas policy evaluation and also the dimension of planning development in 2022. This research was used William N Dunn evaluation criteria (2003) as the theory. Case study was used as observation approach. Data and information were collected from observation, interview, documentation, and literature study. All data were analyzed by using qualitative technique. Based on the result of this research, the conclusion is in the effectivity dimension, contribution of HDI (Human Development Index) indicator (12.11%), poverty (-110.47%), and gini ratio (-20.00%) were not effective for the Mid-Term Regional Development Plan (RPJMD). The efficient dimension reach 105% which is in the range of not efficient. Adequacy dimension, poverty level reach 7.51% and became the year of the highest poverty level. To decrease unemployment our government was recruiting the temporary workers massively. The equity dimension, development planning policies are not evenly distributed due to the lack of synchronization of data on the results of regional development control and evaluation, programs/activities are not aligned with regional strategic targets. For responsiveness dimension, there are only 6 (six) proposals accommodated in the Regional Budget (APBD). In the dimension of appropriateness, development planning policies are not appropriate due to inconsistencies, the formulation of strategic targets is not yet results-oriented, and the low value of the planning and budgeting area. Recommendations for improvement include adjusting targets and reformulating policies, prioritizing creative financing, encouraging ease of business and access to capital, compiling Standard Unit Price (SSH) and Standard Spending Analysis (ASB) at the planning stage, accommodating sub-district development planning deliberations (musrenbang) proposals, and formulating policies by paying attention to applicable regulations.

CAPACITY BUILDING IN GOVERNMENT CIVIL APPARATUS IN EAST JAVA REGION REGARDING INVESTMENT KNOWLEDGE

Thu, 30 Oct 2025 03:27:05 +0000

Knowledge of investment is crucial for civil servants (ASN), especially those with duties and functions in the investment sector, such as the DPMPTSP (Investment and One-Stop Integrated Services Agency). Key investment issues in Indonesia include:convoluted bureaucracy, uncertainty and overlapping regulations, corruption, uneven infrastructure, inadequate availability of skilled labor, difficulties in land acquisition, legal issues such as thuggery and extortion, as well as legal uncertainty and economic and political stability that are important to understand for state affairs administrators. For this reason, community service activities aim to provide understanding to ASN in the East Java region regarding the preparation of IPRO (Investment Project Ready to Over) which is an investment readiness offering document to investors that is important in order to attract interest in investing and increase their investment in a region. The activity was carried out on February 10-11, 2025 in Surabaya, East Java, the method of implementing the activity using a combination of face-to-face (offline) and virtual (online) techniques with the delivery of material through lectures and discussions followed up by evaluation. The results stated that some participants understood and were able to capture the material presented by the speakers, this was evidenced by the increased performance of participants proven by the ability to present their IPRO proposals well.

THE IMPLEMENTATION OF THE COMMUNITY PARTNERSHIP PROGRAM TO ENHANCE FLOSSING PRACTICE UTILIZATION AMONG PRIMARY SCHOOL CHILDREN

Thu, 30 Oct 2025 03:40:22 +0000

Flossing plays a crucial role in maintaining oral health by removing plaque from interdental areas that cannot be reached with toothbrushing alone. In Indonesia, the practice of flossing remains uncommon, particularly among children, contributing to the high prevalence of periodontal disease. This highlights the urgent need for preventive strategies through early education to encourage proper and consistent oral hygiene behaviors. To address this issue, the SMART GG Community Partnership Program (CPP) was implemented as a school-based intervention aimed at providing flossing practice utilization among primary school children. The program included health education sessions, demonstrations of proper flossing techniques, the use of flossing cards, and 21-day calendars for self-monitoring. A pre-experimental design with a one-group pre-test and post-test approach was conducted among 43 fourth-grade students at SD Kartika X-2, Jakarta. The results indicated an increase in flossing utilization scores after the intervention, showing positive changes in students’ behavior. In conclusion, the SMART GG program effectively enhanced flossing practice utilization among schoolchildren and presents a sustainable model for strengthening oral health education in Indonesia.

EDUCATION ON THE EFFECTS OF ELECTRONIC CIGARETTES AND COFFEE CONSUMPTION ON ORAL AND DENTAL HEALTH AT SMAN 7 TANGGERANG

Komang Krisna DEWI, Solva YUDITHA, Lukas KUSPARMANTO — Thu, 30 Oct 2025 04:00:03 +0000

Adolescents are a group that is highly vulnerable to adopting unhealthy lifestyles such as smoking and consuming foods and beverages high in sugar. Currently trending among teenagers and young adults is the habit of smoking electronic cigarettes as an alternative to conventional cigarettes and consuming coffee with various flavors that are high in sugar. Social factors such as peer and family influence, as well as media marketing, increase their risk of engaging in these behaviors. This unhealthy lifestyle will have an impact on their overall physical health, as well as their dental and oral health. Dental and oral health education has been carried out by various related parties, but teenagers' understanding and behavioral changes are temporary. Therefore, an age-appropriate interactive approach is needed so that the information conveyed is interesting and easy to understand. School is an ideal place to promote health because most of their time is spent there. This period is a critical stage in life, where behavioral patterns are established, and it can indicate their future health status. In addition, children can learn new information quickly at this stage. The sooner habits are formed, the longer the impact will last. Messages conveyed in health promotion programs can be repeated regularly during the school period by taking current themes that interest children and adolescents.

DENTAL AND ORAL HEALTH COUNSELING AT THE KEMAH BETH SHALOM NURSING HOME

Lukas KUSPARMANTO, Solva YUDITHA, Komang Krisna DEWI, Farhany Sefina KUSPARMANTO — Thu, 30 Oct 2025 04:17:42 +0000

The elderly population in Indonesia continues to grow significantly, accompanied by an increasing prevalence of dental and oral health problems such as tooth loss, periodontal disease, xerostomia, and oral hygiene difficulties. This community service activity was carried out at the Kemah Beth Shalom Nursing Home, Serpong, South Tangerang, to provide counseling and education on the importance of maintaining oral health in the elderly. The method involved promotive activities through presentations using PowerPoint and posters, followed by interactive discussions. A total of 21 elderly participants and 5 caregivers attended the program. The results indicated that the majority of participants had limited knowledge and awareness regarding dental and oral health care, reflecting findings from national health surveys. The counseling successfully increased participants’ understanding of proper oral hygiene practices, the importance of regular dental check-ups, and preventive measures against common oral diseases. This activity highlighted the need for continuous oral health promotion among the elderly to improve their quality of life, self-confidence, and nutritional well-being.

FINANCIAL LITERACY AND ENTREPRENEURSHIP TRAINING FOR STUDENTS OF BAITI JANNATI SUKABUMI ISLAMIC BOARDING SCHOOL

Thu, 30 Oct 2025 15:20:47 +0000

Financial literacy and entrepreneurship training for students of the Baiti Jannati Islamic Boarding School, Sukabumi is a community service activity that aims to improve students' understanding and skills in managing finances and entrepreneurship. This activity includes learning about financial management, financial planning, investment, and entrepreneurship, combined with hands-on practice to strengthen participants' ability to start and grow businesses. In the financial literacy training, students are given an understanding of the importance of managing finances wisely, including budget planning, debt management, and the introduction of simple investments. Meanwhile, in entrepreneurship training, participants are trained to recognize business opportunities, design potential business ideas, and understand basic marketing strategies. The implementation methods used are training and workshops on financial literacy, entrepreneurial skills, and soft skill development. The activity was carried out at the Baiti Jannati Islamic Boarding School in Sukabumi involving partners and 75 students. The results of this service show that there is an increase in financial literacy and entrepreneurial skills in students, as well as encouraging the creation of independent financial welfare and positive contributions to the surrounding community. It is hoped that this service activity can provide long-term benefits for Islamic boarding school students, in the form of improving their ability to manage finances, increasing insight into the business world, and readiness to face a more independent and productive future.

TRAINING IN CRIME PREVENTION STRATEGIES AND TECHNIQUES IN THE COMPANY

Fri, 31 Oct 2025 01:46:54 +0000

The purpose of this Community Service is to increase the understanding, awareness, and practical skills of participants, especially at the managerial level, in recognizing, preventing, and investigating various forms of fraud that often occur in companies, both in the state-owned and private sectors. This training not only emphasizes understanding of basic concepts, but also the ability to identify modes, motives, and areas prone to fraud in the fields of human resources, finance, procurement, logistics, maintenance, and other important functions. The methods used include theory-based interactive training, group discussions, case study analysis, and fraud investigation simulations. This approach provides a comprehensive understanding of the typology of fraud, including asset misappropriation, fraudulent statements and window dressing, as well as corruption (bribery, gratuities, and other corrupt practices). Participants are also equipped with the skills to recognize fraudulent behavior at various levels of the organization, from operators to executives. The results of the activity show an increase in critical awareness of fraud risks and the importance of prevention from an early age. Participants gain the ability to detect fraud patterns as well as investigative strategies when cases occur. Thus, the program supports integrity, transparency, and sustainable corporate governance.

TURKEY'S INTEREST AS A MEDIATOR IN THE RUSSIA-UKRAINE CONFLICT IN MAINTAINING SOUTHEAST EUROPEAN REGIONAL SECURITY STABILITY

Nadirah NADIRAH, Aditya Pratama Nugraha AKBAR — Fri, 31 Oct 2025 01:53:02 +0000

This research analyzes Turkey's mediation role in the Russia-Ukraine conflict, focusing on its fundamental interest in maintaining regional security stability in Southeastern Europe. Russia's invasion of Ukraine in 2022 drastically transformed the Black Sea Regional Security Complex (RSC) into a zone of confrontation, creating direct military, economic, and social threats to Turkey's national security. Using a qualitative descriptive-analytical method with the framework of Regional Security Complex Theory (RSCT) and Conflict Resolution Theory, this study examines how Turkey responded to the crisis. The analysis reveals that Turkey's mediation role is not a passive neutrality policy, but an active and rational conflict management strategy. By leveraging its unique position as a NATO member that maintains dialogue with both Russia and Ukraine, Turkey implemented a series of tiered mediation interventions: political (negotiations in Istanbul), functional (the Black Sea Grain Initiative), and humanitarian (prisoner of war exchanges). These actions successfully de-securitized key threats and managed the patterns of enmity within the RSC. This study concludes that Turkey's role as a mediator is a manifestation of its national interest in preventing the collapse of the regional order, which directly ensures its own security and stability.

GOVERNMENT COLLABORATION WITH PRIVATE COMPANIES IN DEVELOPING THE SPIRIT OF DIGITAL SPORTPRENEURSHIP AT SPECIAL SCHOOL FOR SPORTSMEN (SKO) JAKARTA

Fri, 31 Oct 2025 02:09:13 +0000

This study aims to analyze the collaboration between the government and private companies in fostering a digital sportpreneurship spirit at the Jakarta Special Sports School (SKO). The theoretical approaches used include Collaboration Theory, Creative Economy Theory, and Social Entrepreneurship Theory as the basis for the analysis. The research method is descriptive qualitative with data collection through literature studies, observations, and interviews with relevant stakeholders. The results show that government and private collaboration plays a crucial role in providing an ecosystem that supports the birth of digital-based athletepreneurs. The government acts as a regulator and facilitator, while the private sector contributes through investment, technology, and business networks. The integration of digital sportpreneurship at SKO Jakarta has proven to be able to broaden the orientation of sports education from merely fostering achievement to developing a digital entrepreneurial spirit that is globally competitive. The implications of this study emphasize the need for regulatory support, incentives, digital sports business incubators, and cross-actor communication forums so that SKO Jakarta can become a model for the development of digital sportpreneurship in Indonesia.

DIGITAL LITERACY IN BRANDING TO IMPROVE THE UNDERSTANDING OF RPTRA MANAGERS IN DKI JAKARTA

Fri, 31 Oct 2025 02:19:58 +0000

Trend of information and communication technology has shifted the ways individuals communicate. One of the purposes of communication is to provide information about a community's activities. In the DKI Jakarta Province, there is a community called RPTRA. This community manages educational parks in the neighborhoods. Almost every RPTRA has social media in the form of Instagram. This serves as a medium for informing about activities. However, there are still challenges related to digital literacy understanding. This concerns efforts to enhance the branding of the community. Efforts for digital branding through social media are currently needed. According to new media theory, this can improve the efficiency and effectiveness of communication message delivery. This paper aims to outline the activities of providing digital literacy that have been carried out. The activities were attended by managers of RPTRA DKI Jakarta. The material was delivered in a one-day meeting. This activity partnered with the local government of DKI Jakarta Province.

MEASURING CSR PERFORMANCE ON THE REPUTATION AND BRAND EQUITY OF HIGHER EDUCATION

Retno DEWANTI, Agresty PARASYUANITA — Fri, 31 Oct 2025 02:57:53 +0000

Children's education is essential because it helps mitigate social problems, achieve children's future, and is a necessary investment for children as the country's successors. Aside from formal education provided by the state, the development of non-formal education has become increasingly important because of the necessity of children's education. It supplements formal education and provides children with positive activities during non-school hours.
Community Development programs are one example of CSR initiatives developed by Higher educational institutions that focus on non-formal education for communities. With this backdrop, this research led to the measurement of Non-Formal Education Initiatives and their impact on brand equity and company reputation.
The data obtained was processed using a simple linear regression approach on independent and dependent variables using SPSS. The calculation of simple linear regression shows us that the three hypotheses have a significant correlation. Therefore, to maximize the impact of community development programs on society, it is necessary to evaluate the correlation of CSR towards corporate reputation and brand equity.

HUMAN RESOURCE DEVELOPMENT IN FAMILY ENVIRONMENT IN WASTE MANAGEMENT: NEW COMPETITIVE BUSINESS DIRECTION IN NORTH MERUYA, WEST JAKARTA

Mon, 03 Nov 2025 04:23:44 +0000

One of them is Presidential Regulation Number 97 of 2017 which targets 100% waste management by 2025 with details of 30% waste reduction and 70% waste handling. In addition, Government Regulation Number 81 of 2012 regulates the 3R principle (Reduce, Reuse, Recycle), while Government Regulation Number 27 of 2020 focuses on specific waste management, including hazardous waste and waste from disasters. Waste management financing is also supported through the APBN and APBD, as well as providing incentives for affected communities. This community service report aims to help utilize "used goods" in increasing the competitiveness of management-based businesses for beginners and gain benefits from their existence in the online environment. The context of this service involves all functionaries of the North Meruya, West Jakarta. People around the world are busy with online shopping activities, many markets have recorded sales that are many times greater. In practice, every item sent in the form of a package will be wrapped in plastic or cardboard. According to a report from Greennpeace (a global environmental organization and non-governmental organization), the packaging materials produced around 9.4 million tons of packaging waste. The waste problem in Indonesia is no longer a foreign thing. Lately, the waste problem which is increasing day by day has become a topic of conversation that attracts the attention of every group. The waste problem has become a daily problem for the Indonesian people. Various types of waste have colored every corner of our view. Waste is a serious problem that must be handled immediately. However, waste still piles up and causes inconvenience to the surrounding community. Therefore, as an alternative way, I tried to utilize unused beverage packaging cardboard into a unique wall decoration with high selling value. Carrying out community service activities regarding used waste is a challenge for our implementing team. The activities we carry out are Human Resource Development in Family Environment in Waste Management: New Competitive Business Direction in North Meruya, West Jakarta, West Jakarta and socialize the utilization of household waste by making crafts from used goods. Later, residents, especially Karang Taruna can start making creative items from used goods, the activity will last a full day on February 17, 2025.

USING SOCIAL MEDIA TO IMPROVE EMOTIONAL WELLBEING THROUGH INTERPERSONAL COMMUNICATION FOR MIGRANTS WORKERS IN MALAYSIA

Ahmad MULYANA, Siti Muslichatul MAHMUDAH — Mon, 03 Nov 2025 00:00:00 +0000

This community service program is titled "Using Social Media to Improve Emotional Wellbeing Through Interpersonal Communication for Migrant Workers in Malaysia". The main objective of this activity is to utilize social media as a tool to improve the emotional wellbeing of Indonesian migrant workers in Malaysia through improved interpersonal communication. Through training in the use of social media platforms, especially Telegram, participants are taught how to build and maintain strong social relationships, share experiences, and get emotional support virtually. This approach is expected to reduce social isolation, address stigma related to mental health, and strengthen inclusive communities among migrant workers. This program supports the achievement of Sustainable Development Goals (SDGs) 3, 10, and 17 by reducing the risk of mental disorders, reducing social inequality, and building strategic partnerships for the sustainability of the support platform. Indicators of success include active participation of at least 70% and an increase in emotional wellbeing as measured through surveys or interviews, such as increased life satisfaction and reduced feelings of loneliness. It is hoped that this activity can be an innovative model in utilizing social media to support interpersonal communication and mental wellbeing of migrant workers in Malaysia in a sustainable manner.

POTENTIAL FOR DEVELOPING ENTREPRENEURSHIP BASED ON FINANCIAL BOOKKEEPING FOR THE COMMUNITY AT THE COOPERATIVES AND UMKM SERVICE OF TANGERANG CITY

Mon, 03 Nov 2025 06:24:17 +0000

One of the main obstacles and barriers in controlling cooperatives is the lack of competent human resources (HR). Many cooperatives are managed by individuals who lack managerial knowledge and skills. This often results in inappropriate decision making, inefficient financial management, and difficulty in developing effective business strategies. Cooperatives often face financial constraints, especially in terms of capital. Many cooperatives have difficulty in accessing adequate funding sources. This is due to several factors, including limited collateral that can be provided by cooperatives, as well as a lack of trust from financial institutions in the cooperative's ability to manage loans. Partner problems: a) Lack of information and access to entrepreneurial management to support waste-based MSME businesses, b) Lack of partner understanding regarding capital financing, especially profit-sharing financing based on household waste management, c) Partner financial management has not used financial products. Solutions: a) Provide counseling to partners on managing business feasibility studies and financial management, b) Provide counseling and simulations to partners on financing, especially profit-sharing contracts, c) Provide roleplays on financial management products. You can imagine how much waste is disposed of by households and industries. To support the UMKM program of the Tangerang City Cooperative and UMKM Service and to socialize the utilization of Potential for Developing Entrepreneurship Based on Financial Bookkeeping for the Community at the Cooperatives and UMKM Service of Tangerang City. Transparency and accountability are the keys to healthy cooperative management. Unfortunately, many cooperatives still face problems in terms of financial and operational transparency. Non-transparent management practices can raise suspicion and distrust from members, which can ultimately reduce their participation and commitment to the cooperative. Government regulations and policies also play an important role in controlling cooperatives. Some existing regulations may be less supportive of the growth and development of cooperatives. For example, regulations that are too strict or complicated bureaucratic procedures can hinder cooperatives from running their operations efficiently. Active participation from members is one of the basic principles of cooperatives. However, member participation in cooperative management is often lacking. This can be caused by various factors, such as a lack of understanding of the roles and responsibilities as cooperative members, or because they feel they do not have a direct interest in managing the cooperative.

CRYPTOCURRENCY (DIGITAL CURRENCY & BLOCKCHAIN TECHNOLOGY) FINANCIAL LITERACY PROMOTING SDG GOAL FOR LIFELONG LEARNING

Janfry SIHITE, Yuli HARWANI, Noor Hazlina AHMAD — Tue, 04 Nov 2025 03:45:03 +0000

Cryptocurrency is a rapidly growing sector, closely tied to marketing and branding strategies. Crypto projects thrive on community trust and engagement, with many gaining significant market capitalization despite lacking inherent utility. For example, Dogecoin, originally created as a joke, reached a market cap of USD 88.8 billion, while Pepecoin exceeded USD 1 billion despite explicitly claiming no value or utility. This phenomenon presents a concern: people—especially vulnerable communities—are investing without sufficient understanding. Financial literacy regarding crypto assets is therefore essential. This community service initiative seeks to address that gap. The goal is to increase cryptocurrency literacy and financial awareness among Indonesian migrant workers (TKI) in Malaysia through seminars and interactive discussions. Outputs include posters, videos, and scholarly articles, with a broader aim of contributing to SDG 4: Quality Education, particularly lifelong learning and financial decision-making skills.

EMPOWERING COMMUNITIES THROUGH AI AND DATA SCIENCE IN WEST JAKARTA AS PART OF JAKARTA’S INCLUSIVE DIGITAL TRANSFORMATION

Tue, 04 Nov 2025 03:55:14 +0000

This paper presents a community service initiative focused on digital empowerment through the application of Artificial Intelligence (AI) and Data Science to Support Pembinaan Kesejahteraan Keluarga (PKK) Programs in Kembangan District, West Jakarta. As part of Jakarta’s effort to become a resilient, inclusive, and globally competitive smart city, the program delivered a series of interactive workshops covering AI for community data analysis, digital productivity tools, data visualization, cybersecurity based on ISO 27005, and inclusive digital marketing. Using a Community-Based Participatory Action Research (CBPAR) approach, the team co-designed six contextual training modules aligned with real PKK needs and delivered them over two days in February 2025. Evaluation results showed significant gains in digital an increase of 57 % points in digital literacy, improved reporting practices, the launch of a real-time dashboard, and enhanced cybersecurity awareness among PKK administrators. The initiative also led to the creation of digital business accounts by PKK units, showing spill-over effects on micro-enterprise development. The findings demonstrate how grassroots AI interventions can directly contribute to Jakarta’s inclusive digital transformation goals and serve as a scalable model for urban community empowerment.

THE ROLE OF SOCIAL MEDIA MANAGEMENT IN THE DEVELOPMENT OF BANANA CHIPS MSME "CAU GELIS": A CASE STUDY BASED ON CONTENT CREATOR PERSPECTIVE IN KEMBANGAN

Tia KAMILA, Aldina SHIRATINA — Tue, 04 Nov 2025 04:06:17 +0000

This project aims to analyze the implementation of social media management on the development of the Micro, Small, and Medium Enterprise (MSME) Kripik Pisang Cau Gelis located in Kembangan, Jakarta. In response to the technological evolution and digital transformation, the project focuses on Instagram and TikTok as primary platforms for brand development and digital promotion. The project includes strategy formulation, content planning and creation, engagement efforts, influencer collaboration, and advertising integration. The results show significant improvements in brand awareness, customer engagement, and business profits. Structured digital media implementation also contributed to the efficiency of financial recording, marketing reach, and overall operations.

SUSTAINABLE HUMAN RESOURCE DEVELOPMENT STRATEGY TO ENHANCE INNOVATION AND CREATIVITY OF MSMES IN MALAYSIA

Tue, 04 Nov 2025 04:17:52 +0000

One of the key factors that influence the innovation and creativity capabilities of MSMEs is sustainable and innovative Human Resources. The importance of sustainable and innovative human resources is that it can increase the competitiveness of organizations in the global market because it is able to offer solutions that are relevant to future needs. For this reason, a sustainable human resource development strategy is needed to enhance innovation and creativity of MSMEs in Malaysia.
The objectives of this study are to identify the main obstacles in the development of MSME human resources and provide policy-based solutions, design a sustainable human resource development strategy to enhance innovation and creativity of MSMEs in Malaysia, encourage the adoption of technology and digital transformation in MSME human resource management and improve understanding and application of the concept of sustainability in the MSME sector through training and collaboration.

CROSS-COUNTRY COLLABORATION DRIVES DIGITAL TRANSFORMATION OF INDONESIAN DIASPORA UMKM IN PENANG

Tue, 04 Nov 2025 04:31:27 +0000

This study explores a cross-border community engagement program focused on accelerating the digital transformation of Indonesian diaspora Micro, Small, and Medium Enterprises (MSMEs) in Penang, Malaysia. Conducted collaboratively by Universitas Mercu Buana and Universiti Sains Malaysia, this initiative addresses the limited digital capacity among diaspora entrepreneurs through strategic training in financial technology (fintech), digital literacy, marketing, and cybersecurity. Utilizing participatory methods grounded in andragogy and community-based participatory research (CBPR), over 30 MSME actors received three days of structured, hands-on workshops tailored to their business needs. The program yielded notable behavioral shifts, with more than 85% of participants adopting digital tools for business operations. Additionally, the initiative formalized transnational cooperation through the signing of a memorandum of understanding (MoU) and the formation of the Ngeo Digital UMKM Task Force Permai, ensuring long-term sustainability. This paper contributes to the literature on diaspora development, higher education engagement, and digital inclusion by presenting a scalable and replicable model for inclusive economic empowerment. Empirical findings are situated within the theoretical frameworks of the triple helix innovation model and grassroots digital diplomacy, offering significant implications for policy, academia, and international development.

ENHANCING CONSTRUCTION WORKERS’ CAPACITY IN THE IMPLEMENTATION OF CEMENT CONCRETE ROAD WORKS IN THE ASPECTS OF PLANNING, EXECUTION, AND OCCUPATIONAL HEALTH AND SAFETY

Tue, 04 Nov 2025 05:08:57 +0000

This community service initiative aimed to enhance the capacity of construction workers in performing cement concrete road projects by strengthening three essential domains: technical planning, construction execution, and occupational health and safety (OHS). The methodology consisted of training sessions and interactive discussions held with a group of construction workers in Menes District, Pandeglang Regency. Evaluation of the program revealed improvements in participants’ understanding of standard operating procedures, the importance of technical preparations, and the application of OHS principles in cement concrete road construction. It is anticipated that this initiative will contribute to the enhancement of the quality of concrete road infrastructure delivered by the local construction workforce.

ENHANCING READINESS TO CHANGE AND WELL-BEING AMONG INDONESIAN MIGRANT WORKER IN MALAYSIA

Amy MARDHATILLAH, Laila Meiliyandri WARDANI, Agus Budi SETIAWAN — Tue, 04 Nov 2025 06:23:07 +0000

Indonesian migrant workers in Penang face significant challenges, as many are trapped in low-skilled, low-paying jobs that limit their career advancement opportunities. This lack of readiness to change hinders their pursuit of further education and training, resulting in stagnant skills and reduced employability in better-paying positions. Consequently, this situation often leads to low social mobility and mental health issues due to the stress of being away from home. Improving readiness to change is crucial for these workers, as it facilitates adaptation to new cultural and social environments, enhancing their integration into the local community. It also motivates them to seek further education and training, thereby improving their skills and employability. The concept of readiness to change is derived from the Transtheoretical Model (TTM), which outlines the stages individuals experience when modifying behavior. Understanding an individual's current stage of readiness allows for tailored interventions that promote personal growth. To address these challenges, the proposed community service program aims to enhance the skills and well-being of Indonesian migrant workers, ultimately improving their job productivity. The program will conduct workshops, seminars, and learning sessions aligned with the stages of readiness to change, focusing on positive psychology principles such as fostering positive emotions, building emotional resilience, and enhancing interpersonal skills. Interventions will utilize motivational interviewing techniques to assess individual readiness and provide tailored support. Cognitive-behavioral strategies will encourage participants to reframe negative thoughts and adopt a positive outlook. Practical exercises will assist participants in setting achievable goals and developing action plans for personal and professional growth. In summary, this community service program is designed to enhance the readiness to change among Indonesian migrant workers in Penang, equipping them with the necessary skills and support to navigate their challenges and improve their overall quality of life.

ENHANCING CONSTRUCTION WORKERS’ AWARENESS OF OCCUPATIONAL SAFETY AND HEALTH (K3) THROUGH COMMUNITY SERVICE IN PANDEGLANG, BANTEN

Tue, 04 Nov 2025 06:34:39 +0000

Indonesia's construction sector still records many work accidents, many of which are caused by low awareness and knowledge of occupational safety and health (K3). This problem is also found in Pandeglang, Banten, where construction workers generally have low education levels, limited K3 training, and poor compliance with personal protective equipment (PPE) use. To address this issue, a community service program was carried out by Universitas Mercubuana in collaboration with PT Tunas Engineering using a participatory approach. The activities included K3 socialization, discussions, practical demonstrations, and distributing 21 PPE sets (helmets, gloves, and boots). Pre-test and post-test questionnaires were administered to evaluate participants' knowledge before and after training. The results showed a significant increase in awareness, with knowledge of PPE use, hazard recognition, and workplace communication improving by more than 50%. This program demonstrates that participatory training supported by hands-on practice and PPE provision effectively enhances workers' safety awareness and behavior. However, the program involved a limited number of participants and short-term evaluation, so further development is needed with larger groups, continuous mentoring, and collaboration with contractors and government to ensure sustainability.

SPATIAL RECONFIGURATION THROUGH EDIBLE URBAN FARMING: DESIGNING SOCIAL INTERACTION SPACES IN VERTICAL URBAN KAMPONG

Tue, 04 Nov 2025 06:48:13 +0000

A city is inseparable from the presence of settlements, as residential environments are fundamental to the formation of urban areas. In cities, settlements vary in form, commonly divided into formal and informal types. Urban kampong are a form of informal settlement whose existence, though sometimes seen as a challenge to urban order, is a natural and enduring component of the city. One essential element within these settlements is the availability of social interaction spaces—places where residents can engage in daily encounters and strengthen community ties. In Kampung Kunir vertical housing, however, such spaces are either absent or underutilized. Several potential areas exist, but they remain as residual spaces with no clear function or value to the community. This initiative seeks to revitalize those neglected spaces by introducing edible gardens through vegetable planting. By transforming passive spaces into productive, interactive areas, the program not only enhances spatial quality but also fosters social engagement among residents. This community engagement effort—driven by interdisciplinary collaboration between architecture and economic management—provides multidimensional benefits. It empowers residents socially, improves spatial utilization, and contributes to small-scale urban sustainability. Ultimately, it reflects a human-centered approach to designing inclusive, responsive urban environments within dense residential settings.

REDUCING THE NEGATIVE IMPACT ON PUBLIC HEALTH DUE TO DIGITAL LIFESTYLES IN THE INFORMATION ERA FOR THE INDONESIAN MIGRANT COMMUNITY IN PENANG MALAYSIA

Tue, 04 Nov 2025 06:59:20 +0000

We initiate a community service engagement to mitigate the negative impact on public health resulting from digital lifestyles in the information era for the Indonesian migrant community in Penang, Malaysia. The primary goal is to establish sustainable behaviours and to encourage community involvement, especially among Indonesian migrants abroad. Through the use of a participatory strategy, the involvement included sharing sessions and awareness campaigns. This needed to be done in order to make the community responsible for their action and aim for a better life. The results showed that the Indonesian Migrant Community in Penang, Malaysia awareness had significantly increased awareness, which had resulted in the adoption of healthy lifestyle behaviour.

IMP⁠ROVING ECONOMIC INDEPENDENCE THROUGH ENTR⁠EPRENEURSH⁠IP: TRAINING ON DETE⁠RMINING THE COST OF S⁠OAP FOR SMART RPTRA EMPLOYEES AND MERUYA UTARA NEIGHBORHOOD COMMITTEE IN ENHANCING SMALL BUSINESS MANAGEMENT

Garin Pratiwi SOLIHATI, Putri Renalita Su⁠tra TANJUNG — Tue, 04 Nov 2025 07:13:46 +0000

Indonesia‌’s rapid urbanizat⁠ion⁠, particularl‌y in metro‍politan reg‍io⁠ns lik‌e Jabodet‌ab⁠ek, has intensified environ‌mental challenges⁠ such as w‌ate‍r and air pollution, excessive ho‌u‍sehold waste, and t‌he persistent use of c‌hem‍i‍cal-b‍ased cleaning products like s‌odium lauryl sulfa⁠te (⁠SLS). Th‍ese issues d‌isproportionately a⁠ffect low- to m⁠iddle-income comm‌unities, where knowledge and access to ec⁠o-friend‌ly alterna‍tives remain limited. T⁠o address these ch⁠allenges, a‌ community service program was implemented in M‌eruya Utara, West Jakar‍t⁠a, targeting RPTRA S‌MART staff and RW admi‌nistrators. The program aimed to⁠ d‌evelop participants' compet⁠e‌nc‌ies in producing‌ eco-‍fri⁠endly‌ ba‍th soap from natur‌al ingred⁠ients and calcul⁠ating its Cost of Goods⁠ S‍old (COGS), t‌hus‌ br⁠idging the gap between environmental ed⁠ucation and entrepreneurial skills. Using a pa‌rticipatory‍ appr‍oach, t‌he progra‌m combined the⁠oretical i⁠nstruction, hands-on s‌oap-making sessions, m‌arketing w‍orkshops,‌ and cost analysis tr⁠aining. Participants lea‌rned to produ⁠ce natural bath soap using locally av‌a‌ilable ingr⁠edients lik⁠e coconut oil and turmeric, while also gaini‍ng‍ financia⁠l literacy th‍rough COGS calculations and pric⁠ing str‍ategies. E⁠v‌aluation showed sign‌ific⁠ant improvement in participa‍n‍ts’⁠ knowledge a⁠n‍d skills, with 90% able to re‍prod⁠uce the soap-making proc⁠ess and 85% accurat‍e‍ly‍ calculating product cost‍s. ‍ This‌ program demonstrates that commun‍i‍ty-based‌ training focused on accessible, sustainable prac‍tices can effe⁠ctively promo‌te both environmental aw‌areness‌ an⁠d‌ ec‍onomic empowerme‍nt. It offers a replicab‍le model for other urba‍n co‍mmunities and suggest‌s the ne‍e‌d for continued mentoring and capacity building to ensure lo‍ng-term im‌pact and entrepreneurial‌ sustaina‍bil⁠ity.

WISE SOCIAL MEDIA USE: MAINTAINING PERSONAL IDENTITY AND NATIONALISM SPIRIT ABROAD

Enjang Pera IRAWAN, Andi Pajolloi BATE, Yuliawati YULIAWATI — Wed, 05 Nov 2025 01:04:42 +0000

In today’s digital era, social media plays a central role in daily life, including for Indonesian migrant workers abroad. However, many of them lack sufficient understanding of the ethical implications of their online activities. Unintentionally, they may share content that reinforces negative stereotypes or harms their personal image and Indonesia’s reputation. This underscores the urgent need for digital literacy that promotes not only technical skills but also ethical awareness and national values. To address this, the program "Wise Use of Social Media: Maintaining Personal Identity and Nationalism Abroad" aims to educate Indonesian migrant workers in Malaysia on ethical social media usage, build a sense of nationalism, and prevent the spread of harmful content. The program focuses not just on information delivery but also on changing participants’ attitudes and behaviors in digital spaces. Conducted in a one-day session, the program includes training on digital literacy, social media ethics, and nationalism, guided by students and experienced practitioners. Participant understanding is assessed through questionnaires at the end of the program. Expected outcomes include improved awareness of responsible online behavior, a decrease in negative posts, and strengthened nationalism reflected through digital engagement. Additionally, this initiative aligns with the Merdeka Belajar Kampus Merdeka (MBKM) policy by offering students hands-on learning opportunities. It also encourages the publication of academic research and the development of appropriate digital tools for migrant communities. Ultimately, this program aspires to empower migrant workers to become responsible digital citizens and foster a global online community that upholds and promotes Indonesian values.

THE ROLE OF LEADERSHIP IN IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGIES TO INCREASE PURCHASING POWER AND BUILD BRAND IMAGE OF HILWAH FOOD MSMES

Kresna Rakha PUTRA, Aldina SHIRATINA — Wed, 05 Nov 2025 01:12:29 +0000

In the digital era, the role of social media is crucial in increasing market visibility and consumer trust, especially for Micro, Small, and Medium Enterprises (MSMEs). This paper discusses the leadership role in implementing digital marketing strategies through Instagram and TikTok to enhance the purchasing power and brand image of Hilwah Food MSME. Using a project-based approach, the study employed structured content management, social media analytics, and strategic team coordination. The results show significant increases in brand awareness, audience engagement, and conversion rates. Leadership is key in aligning strategic direction with digital trends, ensuring that every element of the project—from creative development to customer interaction—was effectively executed. This paper highlights that social media leadership not only enhances market competitiveness but also promotes the long-term sustainability of MSMEs in the digital economy.

THE IMPLEMENTATION OF CONTENT CREATOR STRATEGY ON SOCIAL MEDIA TO INCREASE PURCHASE POWER AND BUILD BRAND IMAGE OF HILWAH FOOD MSME

Reyhan Syahpuan Pratama Guntur PATU, Aldina SHIRATINA — Wed, 05 Nov 2025 01:23:53 +0000

This community service project aims to implement content creator strategies in social media marketing to increase consumer purchase power and strengthen brand image of Hilwah Food, a local MSME that produces traditional “kentang mustofa”. Facing limited resources and low market penetration, Hilwah Food collaborated with university students acting as content creators to improve their digital presence on platforms such as Instagram and TikTok. The method involved designing a social media plan, managing digital content, and analyzing engagement metrics. The intervention successfully increased brand awareness, engagement, and visual identity. This study demonstrates that content creator-driven marketing can be a practical tool for empowering MSMEs in the digital economy.

THE IMPACT OF DEVELOPING INTERNET USAGE ON THE SUSTAINABILITY OF MICRO,SMALL AND MEDIUM ENTERPRISES (MSMEs) BUSINESSES IN MERUYA SUB-DISTRICT SOUTH OF WEST JAKARTA

Wed, 05 Nov 2025 01:38:06 +0000

The purpose of the Implementation of Community Service is to provide additional support for the development of internet use for micro, small and medium enterprises (MSME.s). A clearer understanding of the importance of internet use will facilitate the achievement of products marketed by business actors, especially MSME.s, in advancing income and purchasing decisions for marketed products, information obtained in the internet world in particular. The respondents processed were 41 respondents from MSMEs business actors. Overall, it is hoped that market actors in the field can understand the importance of developing sustainable internet use for MSME.s business actors. The results obtained from the implementation of PkM are that this Community Service Program has succeeded in improving the performance of MSME.s businesses in Meruya south Village, West Jakarta through the implementation of effective internet use, in order to be able to Manage Sustainable Business Efforts through the Training and mentoring provided has helped MSME.s understand the importance of accurate information, manage data efficiently, and adopt information technology to increase competitiveness. MSME.s have learned how to utilize information for better decision making, as well as manage and access relevant data more easily through the information management system introduced.

EMPOWERING INDONESIAN MIGRANT WORKERS IN PENANG, MALAYSIA THROUGH FINANCIAL LITERACY AND MICRO-ENTERPRISE TRAINING

Devy Mawarnie PUSPITASARI, R. Eddy NUGROHO, Winda WIDIYANTI, Janfry SIHITE — Wed, 05 Nov 2025 01:46:07 +0000

This article presents the results of a community service program aimed at enhancing financial literacy and entrepreneurial readiness among Indonesian migrant workers (IMWs) in Penang, Malaysia. Many IMWs, especially those working in informal sectors, face challenges in managing their personal finances and lack the skills needed to initiate small businesses. In collaboration with NGO Permai Malaysia, the program delivered participatory training sessions covering basic financial management, daily expense recording, savings and debt planning, and simple micro-business development. The program was designed using a participatory action research (PAR) approach and evaluated through pre- and post-training assessments, focus group discussions, and a satisfaction survey. The findings revealed a significant increase in financial knowledge and confidence, with participants expressing enthusiasm and readiness to apply the skills gained. The training also promoted peer support through digital communication and inspired participants to pursue responsible and sustainable business practices. The success of the program demonstrates the importance of culturally relevant, practical education in empowering migrant workers toward economic independence. This paper highlights the training design, implementation stages, and evaluation outcomes, while offering recommendations for future development and scale-up. The initiative supports the Sustainable Development Goals (SDGs), particularly those related to quality education, decent work, and reduced inequalities.

TRAINING ON THE USE OF ARTIFICIAL INTELLIGENCE FOR MSMES: ENHANCING FINANCIAL EFFICIENCY IN THE DIGITAL ERA IN NORTH KEMBANGAN VILLAGE

Wed, 05 Nov 2025 01:55:32 +0000

In the digital era, Artificial Intelligence (AI) offers significant potential to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), particularly in financial management and marketing strategies. However, AI adoption among MSMEs remains low, especially at the local level. In North Kembangan Village, West Jakarta, most MSMEs still rely on traditional promotional and inventory methods, limiting business growth and efficiency. To address this gap, a Data Science Training program was implemented to improve MSMEs’ digital capabilities. The training focused on basic data literacy, customer data processing, sales trend analysis, and the use of tools such as Excel, Google Sheets, Google Trends, and Meta Ads. Participants also learned how to apply simple dashboards and A/B testing to evaluate marketing effectiveness. The program successfully enhanced participants’ understanding of data-driven strategies and encouraged the shift toward digital transformation. It also fostered a supportive ecosystem through mentoring and peer collaboration, aiming for long-term sustainability in digital adoption among local MSMEs.

IMPLEMENTATION OF SOLAR PANEL CHARGING CABINETS AT RPTRA MAHKOTA, WEST JAKARTA: A COMMUNITY ENGAGEMENT PROGRAM IN INDONESIA

Wed, 05 Nov 2025 02:02:45 +0000

The installation of solar panel charging cabinets at Mahkota RPTRA in South Meruya offers several key benefits. Access to Electricity : Provides an independent power source, reducing reliance on PLN. Energy Efficiency : Lowers operational costs by using solar energy, enhancing long-term efficiency. Sustainability : Reduces environmental impacts and reliance on fossil fuels, supporting climate action. IoT Technology Integration : Enables real-time monitoring of solar panels, extending their lifespan and minimizing damage. Community Empowerment : Encourages local engagement and provides training opportunities. Education on Renewable Energy : Includes sessions to boost community understanding of solar energy benefits. Enhanced Public Facilities : Improves perceptions of local infrastructure.The proposal focuses on energy efficiency, sustainability, and community education, achieving a 93.21% satisfaction rate among participants, many of whom expressed interest in similar technologies for their homes. Students involved also gained skills in communication, group management, and problem-solving

FINANCIAL LITERACY: A DRIVER OF MSME SUSTAINABILITY WITHIN THE CIRCULAR ECONOMY FRAMEWORK

Dian Primanita OKTASARI, Winda WIDYANTY, Putri Renalita Sutra TANJUNG — Wed, 05 Nov 2025 02:42:10 +0000

This study presents findings from a community service program conducted by Team Community Service in Meruya Utara Village, West Jakarta, to enhance the competitiveness of micro, small, and medium enterprises (MSMEs). The program adopted an integrated approach that encompassed green financial literacy, digital marketing, and human resource development within the framework of a circular economy. A preliminary assessment indicated a low level of adoption of green business practices among the participants. Following a structured sequence of training (comprising a pre-test, training sessions, and a post-test), participants exhibited significant improvements in their understanding of green financial management, digital marketing strategies, and human resource competencies, as evidenced by the results of the post-test. A satisfaction survey conducted with 25 female respondents, comprising 40% housewives and 24% entrepreneurs, revealed that over 80% reported being "Very Satisfied" with the program's content, methodologies, and discussions. The model employed in this study consisted of five stages: needs assessment, training, field assistance, advanced evaluation, and sustainability. This model demonstrated measurable advancements in financial literacy, the adoption of circular economy principles, and the establishment of social networks among MSMEs. The findings suggest that integrated community service interventions can effectively empower MSMEs to adopt sustainable business practices.

EMPOWERING MIGRANT WORKERS THROUGH RENEWABLE ENERGY AND IOT EDUCATION: A COMMUNITY ENGAGEMENT PROGRAM IN PENANG

Wed, 05 Nov 2025 02:56:58 +0000

This community engagement program conducted by Universitas Mercu Buana in Penang Island, Malaysia, aims to raise awareness and enhance understanding of renewable energy and Internet of Things (IoT) technologies among Indonesian migrant workers. In collaboration with the Pertubuhan Masyarakat Indonesia di Malaysia, this initiative focuses on introducing the basic principles and practical applications of sustainable energy sources and smart technologies. Key topics include wind turbines, triboelectric nanogenerators, Passive Infrared (PIR) sensors, and IoT-based monitoring systems. The program is designed to empower participants with foundational knowledge that can be applied in everyday life and potentially lead to entrepreneurial opportunities in the future. Through interactive sessions, demonstrations, and hands-on activities, participants gain insight into how these technologies work and how they can contribute to energy efficiency and sustainability. This outreach activity not only fosters technological literacy but also strengthens the academic-community relationship across borders. By equipping migrant communities with relevant technical insights, the program supports inclusive education and promotes the role of universities in addressing global sustainability challenges.

PUBLIC HEALTH, MEDICINE, AND ECONOMICS: A COMMUNITY SERVICE STRATEGY FOR THE EMPOWERMENT OF INDONESIAN MIGRANT WORKERS (PMI) ON PENANG ISLAND, MALAYSIA

Wed, 05 Nov 2025 03:16:59 +0000

The objective of this Community Service Program (PKM) is to solve issues by providing assistance on nutritious food for children as a means of stunting prevention, offering support in stress management, and delivering guidance on financial management as part of the empowerment of Indonesian Migrant Workers (PMI) on Penang Island. The method employed in this program was a mentoring approach, involving direct consultations with 17 Indonesian migrant workers who are members of the Indonesian Community Growth Association (PERMAI). The results of this Community Service Program show that 87% of Indonesian Migrant Workers (PMI) have practiced good financial management, while 13% reported not managing their finances. Additionally, 88% of participants experienced stress but were able to manage it, whereas 12% felt they were unable to cope with stress. Furthermore, 90% of participants acknowledged the importance of providing nutritious food for their children. The implication of this Community Service Program is the need for its sustainability in the future, so that all Indonesian migrant workers can gain a deeper understanding and knowledge of the importance of nutritious food, stress management, and financial literacy as key aspects of strengthening the PMI community on Penang Island.

SOCIALIZATION IN TECHNOLOGY EMPOWERMENT FOR INDONESIAN WORKERS IN PENANG, MALAYSIA: DEADFISH DETECTION IN AQUAPONICS AND E-GOVERNMENT FOR EFFECTIVE GOVERNANCE

Bagus PRIAMBODO, Ruci MEIYANTI — Wed, 05 Nov 2025 03:55:31 +0000

Currently, information technology plays an increasingly important role in various human needs. Insights into increasing knowledge are increasing with the wide implementation of technology. In this community service activity, the role of technology in the use of dead fish detectors in aquaponics and the implementation of e-Government applications is increasing the effectiveness of governance in the government. The activity carried out is a collaboration of lecturers from the faculty of computer science from the informatics study program and the information systems study program with Indonesian workers in Penang-Malaysia. The method used in this community service is a presentation followed by discussion and questions, and answers. To measure the interest and success of this service activity, at the end of the activity, a questionnaire was given to the participants of the activity, and the results showed that the program provided in this activity was surprisingly above the expectations, which was 91,2 % while this activity provided satisfaction to the audience of 86,7%.

FAMILY MATTERS: ADDRESSING DIFFICULTIES IN FAMILY RELATIONSHIP THROUGH INTERACTIVE WORKSHOP

Wed, 05 Nov 2025 04:02:13 +0000

An interactive workshop was being held in The Ministry of Manpower in cooperation with Dharma Wanita Persatuan organization. The workshop discussed recent family issues regarding keeping the passion and commitment, practicing good communication and good parenting, while maintaining positive regards to each other. Of all 433 workshop participants, we matched the data of pre-test and post-test from 74 participants. The result showed potential benefits of the workshop indicated by the improved knowledge by the participants. Implementation and relevance to daily life were discussed further in this filed report from the workshop.

EMPOWERING FAMILIES: PSYCHOEDUCATIONAL APPROACH TO MENTAL HEALTH IN SOUTH MERUYA, WEST JAKARTA

Wed, 05 Nov 2025 04:17:01 +0000

Psychoeducation is very crucial in increasing knowledge through learning related to psychological or mental problems, including symptoms, causes, and how to overcome them, to individuals, families, or groups. Psychoeducation with the theme of family mental health was held as implementation of community service in the South Meruya area. There are several psychoeducation topics presented in this community service, namely: Psychoeducation on Problem Focused Coping Strategies in Family Mental Health Management; The Role of Parents in Training Emotion Regulation in Adolescent Children; Psychoeducation to Support Children's Mental Health by Establishing Attachment with Children; Parenting Class: Family Parenting in Responding to Bullying; Psychoeducation on Mental Health Promotion through a Family Approach, and Understanding Adolescences: How to handle and exploring Risk Behavior. The community service was held in three Child-Friendly Integrated Public Space (RPTRA), and the audience was women volunteers of the Family Welfare Movement (Ibu-Ibu PKK). The results of this psychoeducation activity almost all participants felt a change in relevant knowledge about family mental health that was relevant to their problems and the results of the satisfaction survey showed that participants were satisfied with the psychoeducation we conducted

IMPROVING THE CAPACITY OF HOUSEWIVES WITH THE EDUCATIONAL MEDIA “CINTA” (CREATE THE BEST NUTRITION FOR FAMILIES) : EFFORTS TO PREVENT TYPE 2 DIABETES IN CHILDREN IN MERUYA SELATAN SUBDISTRICT, WEST JAKARTA

Novena ULITA, Mira Zulia SURIASTUTI, Engga Probi ENDRI — Thu, 06 Nov 2025 02:31:53 +0000

The high rate of type 2 diabetes in children in Indonesia is a serious concern because it is closely related to low nutritional literacy at the family level. The proliferation of digital technology has triggered intense business competition, encouraging various products to compete with attractive promotional designs. This poses a major challenge for mothers in preventing their families from experiencing FOMO (Focus on Food Insecurity) related to the consumption of viral sweet drinks that are easily accessible to children. Therefore, housewives, as the primary managers of family consumption, often lack sufficient knowledge about balanced nutrition, how to read nutrition labels, and children's daily sugar intake limits. To address this issue, a team of lecturers and students from the Visual Communication Design (DKV) Study Program at Mercu Buana University conducted a community service activity aimed at increasing housewives' understanding of the importance of healthy and balanced nutrition through strengthening local food. The implementation team used a user-oriented, design-based participatory approach. The activity targeted housewives in the Meruya Selatan sub-district of West Jakarta. This activity was carried out in five main stages: empathy mapping, training, designing educational visual media, evaluation, and program sustainability. The team used educational media in the form of three illustrated posters with the theme "CINTA" (Create the Best Nutrition for Families). Evaluation results showed an increase of 95% of participants intending to read labels more regularly, and 85% wanting to deepen their knowledge about balanced nutrition and local foods. As a follow-up outcome, the team established a WhatsApp group "CINTA Mothers' Education Room" to support ongoing communication and education among participants through digital channels, media publications, and IPR.

TRAINING ON MENTAL HEALTH STRENGTHENING AND STUDY TIME MANAGEMENT THROUGH HYPNOTHERAPY TO ENHANCE STUDENT PRODUCTIVITY AT STIAMAK BARUNAWATI SURABAYA

Gugus WIJONARKO, Audi PERMANA — Thu, 06 Nov 2025 02:46:45 +0000

Strengthening mental health and time management for students at STIAMAK Barunawati Surabaya through hypnotherapy is crucial given the increasing demands and stressors faced by students. This community service program aims to enhance students' productivity by utilizing self-hypnotherapy techniques to manage academic and personal stress. The program was conducted through offline sessions at STIAMAK Barunawati, involving practical hypnotherapy exercises. The results indicate that students experienced improved mental clarity and motivation following the sessions, which suggests the effectiveness of hypnotherapy in enhancing mental well-being. To further support students, it is recommended that STIAMAK Barunawati establish interactive counseling sessions, increase awareness of available counseling facilities, and consider incorporating advanced hypnotherapy techniques for trauma reduction and mental health improvement.

STRENGTHENING MENTAL HEALTH LITERACY AND FLOURISHING AMONG EDUCATORS IN NON-PROFIT SCHOOLS: A PSYCHOEDUCATIONAL INTERVENTION FOR MANAGING EMOTIONAL OVERWHELM

Popi AVATI, Dina SYAKINA, Riblita DAMAYANTI, Fatma NURAQMARINA — Thu, 06 Nov 2025 02:53:52 +0000

Teachers and volunteers in non-profit educational settings often face emotional overwhelm due to multiple roles, limited resources, and high emotional labor. This study reports the results of a psychoeducational intervention conducted at Sekolah Janji Baik, a community school in South Tangerang, Indonesia. The program aimed to improve mental health literacy, enhance flourishing, and build stress coping capacities among educators. Methods included interactive seminars and digital modules focusing on the recognition and management of psychological overwhelm as well as the promotion of flourishing defined as psychological thriving through positive relationships, purpose, and self-esteem. Pre- and post-test assessments revealed increased understanding of stress symptoms, digital fatigue, flourishing constructs, and emotional regulation. The program’s alignment with the Merdeka Belajar Kampus Merdeka (MBKM) framework also provided university students with experiential learning in community engagement. Findings suggest the intervention was effective in improving knowledge, promoting flourishing, and initiating behavioral shifts, with implications for replication in similar educational settings.

TRAIN THE ART OF KUFI WRITING ON CANVAS MEDIA AS AN ONE IDEA FOR ENTREPRENEURSHIP

Thu, 06 Nov 2025 03:03:10 +0000

Entrepreneurship is a dynamic field that often demands a combination of creativity, innovation, and practical skills. These skills can be effectively nurtured through well-designed and targeted training programs. This study focuses on the integration of artistic practice with entrepreneurial development, using Kufi painting—a traditional form of Islamic geometric calligraphy—as a training medium. Kufi painting not only requires a deep aesthetic sense but also involves precise technical execution, making it a compelling tool for fostering both artistic and business competencies. The community service specifically targets micro, small, and medium enterprises (UMKM) in Tangerang, aiming to enhance their capacity for creative entrepreneurship. Through hands-on workshops, participants are introduced to canvas-based Kufi painting techniques, equipping them with applicable skills for producing marketable art. The initiative emphasizes the potential of cultural art forms as viable economic resources. Initial findings indicate that this approach effectively supports local entrepreneurs by stimulating creativity and opening new avenues for income generation.

RESILIENCE THROUGH PARENTING: A COMMUNITY-BASED APPROACH IN URBAN JAKARTA

Thu, 06 Nov 2025 03:14:16 +0000

The purpose of this study is to explore the differences in how much parental resilience perceives children can successfully cope with diverse parenting challenges. The event took place with the cooperation between the Faculty of Psychology, Mercu Buana University and Karang Taruna Kelurahan Duri Kepa DKI Jakarta which was participated by at least 50 parents in that area. There were 44 participants who completed the pretest and posttest from a pool of 50, but only about 24 left after culling data that could be statistically analyzed (in terms of completeness).They had a mean age of 41 years and had obtained elementary to high school education. Results of study-priority measures were improved post-training (M = 110.50, SD = 10.07, p = 0.002). These results point towards a post-training difference. The perception of parental resilience towards children increased.

STRENGTHENING FINANCIAL LITERACY OF INDONESIAN MIGRANT WORKERS IN PENANG THROUGH A PARTICIPATORY CONSULTATION APPROACH

Thu, 06 Nov 2025 03:29:12 +0000

This community service activity was conducted on August 9, 2025, in Penang, Malaysia, to enhance the basic understanding of financial management among Indonesian Migrant Workers (PMI). The event was attended by approximately 100 participants and focused on six key topics: cash flow monitoring, budgeting and planning, debt and credit management, smart investing, cost control, and long-term financial management. The implementation method involved personal consultations and group discussions using a participatory approach, supported by visual educational media. The results showed that most participants were not accustomed to recording expenses or preparing budgets and remained vulnerable to consumptive debt and informal financial practices. Nevertheless, participants demonstrated high enthusiasm, began drafting savings plans, and desired to manage their finances more systematically. The consultation sessions encouraged participants to share personal financial issues openly and generated solutions tailored to their specific contexts. This activity indicates that financial education for migrant workers will be more effective if delivered dialogically, gradually, and oriented toward their real needs while living abroad.

SUSTAINABLE RURAL INFRASTRUCTURE DEVELOPMENT: SOLAR STREET LIGHTING, CLEAN WATER PIPING, AND ASSET MAINTENANCE TRAINING

Thu, 06 Nov 2025 03:41:34 +0000

Drawati Village, located in West Bandung Regency, possesses abundant natural springs yet faces persistent challenges in providing equitable access to clean water and adequate public street lighting. This community service program, implemented by the Civil Engineering Study Program of Universitas Mercu Buana, aimed to address these issues through a participatory engineering design approach. The program involved the construction of a spring-fed piping system with an integrated filtration unit for 15 previously underserved households, and the installation of five solar-powered public streetlights at strategic locations. Complementary capacity-building activities included training on basic electricity, community-based asset management, and the use of digital tools such as Google Forms and Google Drive for infrastructure monitoring. A volunteer maintenance team and a local business unit specializing in solar streetlight services were also established to ensure sustainability. Program effectiveness was evaluated through partner satisfaction surveys, technical performance testing, and qualitative interviews, yielding a Partner Satisfaction Index score of 88.29 (“Very Good”). The results demonstrate that integrating infrastructure provision with community empowerment, digital literacy, and institutional support can enhance both the functional reliability and the long-term sustainability of rural service systems.

TRAINING ON DETERMINING THE COST OF GOODS SOLD IN THE MANUFACTURE OF FLOOR CLEANING LIQUID PRODUCTS AS A MEANS OF CULTIVATING AN ENTREPRENEURIAL SPIRIT IN THE ADMINISTRATORS OF RPTRA

Yulia YUSTIKASARI, Siska Widia UTAMI — Thu, 06 Nov 2025 03:50:55 +0000

The SMART RPTRA and RW areas of Meruya Utara Village are urban areas, besides being surrounded by households, they are also surrounded by office buildings, where they carry out routine activities every day to clean their homes and offices, especially for the floors because they are passed every day, especially during the rainy season, so the idea arose to make processed floor cleaning fluids which will later be packaged and sold in bottles, both small and large sizes. The results of the sale of processed floor cleaning fluids are expected to provide added value, but this is not easy if it is not accompanied by the right calculations, both in terms of calculating income from the sale of marketed products and calculating the cost of goods sold of the products produced, and from the calculation of the cost of goods sold, the optimal selling price of the product can be determined.

IMPLEMENTATION OF DIGITAL MARKETING STRATEGY ON GARMENT COMPANY: A COMMUNITY DEVELOPMENT IN VIO COLLECTION

Willy FERNANDEZ, Retno DEWANTI — Thu, 06 Nov 2025 04:09:36 +0000

Vio Collection is a garment company which is expert in the field of fast fashion that was founded in 2010. While running its business, Vio Collection made attempts to carry out digital marketing and enter the digital realm, such as opening its business on an online basis, but these efforts failed or suffered losses. The community development team found that the Vio Collection continued to decline in sales. Through this case study, would like handling and supervised this implementing digital marketing to adapt digitalization era and ready to compete in the fast fashion market. Community development methodology uses SWOT Analysis and Plan, Do, Check, and Action Model. Respondents are the owners and Vio Collection employees, and customers. Based on the results analysis recommend to Vio Collection should be carried out digital marketing activities, with social media Instagram and Tiktok, selected paid promotion and endorsement strategies.

USING SOCIAL AND DIGITAL MEDIA RESPONSIBLY AND HEALTHY: ISSUES AND CHALLENGES

Tukina TUKINA, Soni W, Marta SANJAYA — Thu, 06 Nov 2025 04:17:48 +0000

The use of social and digital media platforms has grown rapidly, particularly in the aftermath of the Covid-19 pandemic. Initially, the use of digital information platforms was intended to fill the gap in communication patterns needed to help people stay connected. As time progressed, awareness began to grow regarding the negative impacts of such technologies. These negative impacts have given rise to various problems within social and digital media platforms. This study is qualitative research in which the researcher plays an important and decisive role, striving to remain as objective as possible in order to achieve the research objectives. The researcher employed observation, direct participation, literature study, the collection of relevant data, and comparison with related studies. Promoting literacy in the use of social and digital media platforms is therefore a crucial effort for the government, society, and all related stakeholders. Raising awareness of such literacy is essential. The responsible and ethical use of digital social media—based on ethical principles, awareness of consequences, and accountability—forms the foundation for creating a healthier and more constructive public sphere. Proper use of social and digital media platforms can contribute to a public space that is ethical, healthy, and responsibility.

E-WALLET FINE.NANCE: IMPLEMENTING DESIGN THINKING METHOD IN THE DEVELOPMENT OF AI FEATURES

Thu, 06 Nov 2025 04:28:59 +0000

This research explores the application of the Design Thinking method in developing innovative features for the FINE.NANCE application, an AI-integrated e-wallet serves as a financial management tool aimed at enhancing user experience and promoting financial literacy. The study identifies the complexities of personal financial management and the increasing use of e-wallets, emphasizing the need for solutions that address these challenges. Using the Design Thinking Method, which consists of five different stages,: Empathize Stage, Define Stage, Ideate Stage, Prototype Stage, and Test Stage. The research collected insights through surveys, interviews, and group discussions, involving more than 32 respondents. The analysis highlights user feedback on proposed features, such as financial statement analysis, wish-to-buy, invoice scan, and spending limits, to refine the application’s design and functionality. The result of this research suggest that incorporating user- centered methodologies and AI capabilities can effectively address financial management issues, demonstrating the potential of FINE.NANCE to provide practical and innovative solutions. This study underscores the importance of aligning technological advancements with user needs to foster engagement and long-term adoption.

ENHANCING COMMUNITY-BASED SMES THROUGH DATA ANALYTICS: A CASE STUDY ON JAY SNACK PRODUCT INNOVATION

Lianna WIJAYA, Yuniarty YUNIARTY, Stefanus RUMANGKIT, Christopher Joshua LEKSANA — Thu, 06 Nov 2025 04:39:37 +0000

Small and Medium-sized Enterprises (SMEs) are crucial for fostering economic growth, generating employment, and promoting innovation, especially in economies that are developing. Nonetheless, numerous SMEs continue to depend on conventional methods that hinder their potential to innovate and maintain competitiveness. This study explores the influence of data analytics on enhancing product innovation for Jay Snack, a community-oriented SME in Tangerang Selatan, Indonesia. The research employs a qualitative and interactive approach, incorporating workshops, mentorship, and international collaboration between BINUS Online Learning and La Trobe Business School. The findings underscore how data-driven tactics empower SMEs to transcend intuition by utilizing sales records, customer feedback, and predictive technologies to enhance production, reduce waste, and forecast consumer trends. The study shows how accessible digital tools and artificial intelligence can enable small and micro businesses to enhance decision-making, discover new market opportunities, and promote sustainable growth. The Jay Snack instance highlights the pivotal function of higher education and applied research in preparing SMEs with the digital readiness and creative mindset necessary for accomplishment in constantly competitive industries.

DATA HEALTH PROTOTYPES AS HEALTHCARE SOLUTIONS WITH DESIGN THINKING

Thu, 06 Nov 2025 04:48:40 +0000

This study discusses the inefficiency of the registration process in health facilities that can affect patient satisfaction and comfort. Through the design thinking approach method, this study identifies common problems in the registration process, which cause patient discomfort. This research proposes an innovative solution in the form of DataHealth, as a business idea that can be a solution in overcoming healthcare challenges, by utilizing Near Field Communication (NFC) technology to simplify the registration process. This technology allows users to store their personal data and health history into NFC tags integrated with the DataHealth mobile app, which can make it easy to access personal data with just one touch. In addition to improving patient comfort and healthcare effectiveness, DataHealth is also aligned with the Sustainable Development Goals (SDGs) by promoting resilient infrastructure in the healthcare industry. The trial stage and positive feedback from respondents proved that DataHealth understands the problems and needs that exist in the health industry.

DEVELOPMENT OF THE LI NIHA DICTIONARY DATA MODEL TO SUPPORT THE DIGITALIZATION AND PRESERVATION OF THE NIAS LANGUAGE

Harkat Christian ZAMASI, Arden Sagiterry SETIAWAN — Thu, 06 Nov 2025 07:33:29 +0000

Language is a priceless cultural heritage, playing an important role as a means of social communication passed down from generation to generation. The Nias language, also known as Li Niha, is a regional language with its own unique characteristics compared to other regional languages in Indonesia. However, along with the development of the times and technological advances, the use of the Nias language has experienced a significant decline. The influence of the national language, lingua franca, and other foreign languages has caused many native vocabulary words to be rarely used, even replaced or changed form. This phenomenon poses a real threat to the preservation of the Nias language. Therefore, concrete efforts are needed in the form of digital technology-based preservation. This study aims to design a relational data model to build the Li Niha Dictionary, a digital dictionary of the Nias language that can be accessed online through a web-based application. The design is carried out through database development stages starting from conceptual, logical, to physical models, using MySQL. It is hoped that this data model can become the basis for the development of a broader digital dictionary, support integration with artificial intelligence (AI) and natural language processing (NLP), and become an educational medium for the younger generation in learning and preserving the Nias language.

MAPPING THE LANDSCAPE OF GREEN MARKETING IN INDONESIA: A SYSTEMATIC LITERATURE REVIEW

Yunita Kartika SARI — Thu, 06 Nov 2025 07:41:40 +0000

This study conducts a bibliometric analysis to map green marketing research landscape in Indonesia. The research analyses 45 Scopus data from 2016 to 2025 through R Studio and VOSviewer to identify key institution, publication trends, keywords, sources, collaboration partner. The findings reveal that green marketing research in Indonesia grow steadily with focus strongly on consumer perception, environmental awareness, purchase intention. Most studies emphasize consumer behaviour but less focus on industrial sustainability, organizational responsibility, policy framework. The analysis highlights the fragmented publication outlet and concentration from few universities. It opens opportunities for interdisciplinary integration and broader collaboration. Future research must explore policy contexts and culture, CSR, digital tools for green marketing branding, and circular economy practices. This study contributes to understanding the gap, evolution and opportunities in green marketing scholarship in Indonesia.

DESIGNING SPORTS EQUIPMENT RENTAL APPLICATIONS AND BOOKING SPORTS FIELDS TO SUPPORT PUBLIC HEALTH AND SDG 3: GOOD HEALTH AND WELL BEING

Maryani MARYANI, Inayatulloh INAYATULLOH — Thu, 06 Nov 2025 07:53:30 +0000

Sports participation plays a crucial role in promoting physical health and supporting Sustainable Development Goal 3 (Good Health and Well-Being). However, limited access to sports equipment and sports facilities often hinders community engagement in healthy activities. This study proposes the design of a sport equipment rental and sport field booking application as a digital solution to increase accessibility and convenience for the public. The application integrates features such as online booking of sports fields, rental of various sports equipment, payment gateway, and real-time availability tracking. By adopting user-friendly design principles, the platform aims to encourage active participation in sports while reducing barriers related to cost and accessibility. Furthermore, the system supports community health by fostering inclusivity and creating opportunities for individuals to engage in regular physical activity. The proposed application is expected to not only optimize resource utilization but also contribute to achieving SDG 3 by improving public health outcomes through increased participation in sports and physical exercise.

FROM CLICKS TO COMMITMENT: LEVERAGING DIGITAL TECHNOLOGIES TO ATTRACT AND RETAIN VOLUNTEERS FOR SUSTAINABLE COMMUNITIES

Malliga MARIMUTHU, Retno DEWANTI — Thu, 06 Nov 2025 08:04:46 +0000

Volunteers play a vital role in building sustainable communities by supporting social services, environmental projects, and crisis response. However, since the pandemic many countries have seen a decline in volunteering, even though the number of vulnerable groups in need of support is increasing. This paper explores how digital technologies can help both to attract new volunteers and to retain them over time, ensuring their continued contribution to community development. Drawing on recent policy reports and academic studies (2015–2025), we review how digital tools are being used across the volunteer journey, from recruitment and onboarding to engagement, retention, and leadership. We introduce a Volunteer Retention Model, based on Self-Determination Theory (SDT), which shows how technology can support volunteers by meeting their needs for autonomy, competence, and relatedness. While digital tools make volunteering more accessible and flexible, challenges such as digital divides, fragmented platforms, and narrow measures of success limit their long-term impact. The paper highlights practical strategies and under-researched areas, including hybrid volunteering models, inclusive design, and ethical use of AI, offering guidance for organisations to build more resilient and sustainable communities through long-lasting volunteer engagement.

APPLICATION OF THE CIRCULAR ECONOMY CONCEPT IN ORGANIC WASTE MANAGEMENT IN SCHOOLS

Evelyne HANASETA, Bunga CAHYAPUTRI, Ardhia Sri RAHMAWATI — Thu, 06 Nov 2025 08:14:02 +0000

Waste management is a serious problem in Indonesia. Many landfills, including those used by schools, have reached maximum capacity or very high environmental pollution burden. The key to effective waste management is fostering environmental awareness and promoting a culture of environmental care in schools. This makes waste management crucial at all stages (upstream and downstream). However, students at SMAN 29 Jakarta lack a clear understanding of recycling used items and the concept of a circular economy. Therefore, this training aims to educate students on the concept of the circular economy and its application through Takakura and eco-enzymes. The training method is mentoring, which includes socialization and explanation of materials related to the circular economy and its application. Implementation of the circular economy is achieved through demonstrations and hands-on practice. This activity aims to broaden students' understanding of their role as agents of change in their environment, both theoretically and practically.

STRATEGIC COMMUNICATION PLANNING TRAINING FOR INSTITUTIONAL CAPACITY DEVELOPMENT IN MENTENG DALAM, TEBET, SOUTH JAKARTA

Hifni ALIFAHMI, Meri Safarwati PUTRI, Defira Novianti CRISANDY — Thu, 06 Nov 2025 08:25:13 +0000

Universities, including Sahid University, play a crucial role in helping to solve problems in the surrounding environment through Community Service (PKM), specifically in Menteng Dalam, Tebet, a location with ministry offices, businesses, restaurants, hotels, elite residences, and educational institutions. However, this situation is in sharp contrast to the fact that the subdistrict still has strategic issues that need to be addressed and communicated to its residents. The purpose of this PKM is to find solutions and provide Communication Strategy Planning Training for Institutional Capacity Building in Menteng Dalam. The training discusses the results of the analysis of strategic issues and their communication strategies. Based on the current problems in the subdistrict, the communication strategy goals were formulated to provide an understanding of public services in the subdistrict, improve communication strategy planning skills for institutional capacity development, build trust among stakeholders and residents toward subdistrict officials and various products made by residents, and encourage resident involvement. Four Communication Strategies need to be implemented: Message Strategy, Communicator Figure, Optimization of Communication Media, and Community (Resident) Engagement Strategy. The communication program needs to be continued in the areas of: public services, education, health, environment, security, socio-cultural, infrastructure, and food and nutrition. The recommendation for developing communication institutional capacity in the subdistrict is to increase involvement and dialogic communication with all less-involved publics (stakeholders) and to communicate consistently and continuously with the public in Menteng Dalam.

HEALTHY INTERNET SOCIALIZATION FOR MOTHERS AROUND RPTRA RASAMALA MENTENG IN, TEBET, JAKARTA SOUTH

Supriadi SUPRIADI, Aska LEONARDI, Sumiyati SUMIYATI — Thu, 06 Nov 2025 08:39:53 +0000

Activity Devotion To the Community (PKM) aim For give knowledge, understanding, and awareness new to moms House stairs around RPTRA Rasamala, Kelurahan Menteng Dalam, District Tebet, South Jakarta, regarding utilization of the internet healthy. Phenomenon height use gadgets by mothers House ladder For socialize, search information and entertainment often accompanied with lack of understanding related digital literacy, security surfing the internet, as well as impact content negative, illegal, and hoax.
Implementation method activity done through socialization, training, and mentoring. Socialization done in the form of giving material, discussion, and questions answer interactive. The material includes understanding about healthy internet, ethics media social, identification content negative and hoaxes, as well as utilization digital applications like Canva for support activity productive , including manufacturing banner design for business home. Evaluation done through pre-test and post-test to measure improvement understanding participant .
Activity results show existence improvement significant in the digital literacy of participants , marked with increase average knowledge score from 60.83 to 79.17, or increase by 19%. Participants also indicated enthusiasm tall during the mentoring process , as well as understand importance become consumers and producers wise information in the digital space .
Through activity here , mothers expected capable using the internet healthy , minimize exposure content negative , avoid hoaxes , and utilise digital technology in productive For support family and business micro . Activities This at a time become effort form agent digital literacy in the environment society , in order to realize room safe , healthy and useful cyberspace.

TRAINING ON THE USE OF INSTAGRAM AS A MARKETING COMMUNICATION TOOL FOR MSMES IN TEBET DISTRICT

Chendi LIANA, Fatimah BILQIS, Abdul Harif SISWANTO, Andhika RAHARDJA — Thu, 06 Nov 2025 08:49:35 +0000

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting local economies in Indonesia. However, many MSMEs still face significant challenges in utilizing digital platforms effectively, particularly Instagram, as a strategic marketing communication tool. This community service program was designed to enhance the digital marketing capacity of MSMEs in Tebet District through four structured stages: socialization, training, mentoring, and evaluation.
The program began with socialization to identify participants’ needs, analyze their current practices, and establish a baseline of digital literacy. The training stage provided knowledge of digital marketing communication strategies, content planning, and the use of Instagram features such as Stories, Reels, and Insights. Mentoring and assistance offered continuous guidance and personalized feedback, enabling participants to apply new knowledge in practice. Finally, evaluation measured improvements in skills, confidence, and content engagement while gathering feedback for future development.
Results showed that MSMEs demonstrated significant progress in creating structured content schedules, designing consumer-oriented messages, and managing two-way communication with their customers. Businesses also reported increased engagement, stronger customer interactions, and more effective use of limited resources. These outcomes highlight that Instagram, when strategically managed, can serve as an affordable yet powerful tool for enhancing brand visibility and customer loyalty.
In conclusion, the program successfully achieved its objectives by equipping MSMEs with practical digital marketing competencies. The initiative emphasizes the importance of community-based interventions in fostering digital literacy, entrepreneurial

EDUCATION, COMMUNITY ENGAGEMENT AND DIGITIZATION: A MALAYSIAN PERSPECTIVE

Sharon WILSON — Thu, 06 Nov 2025 09:10:34 +0000

The convergence of education, digitization, and community engagement is transforming how societies address sustainability, particularly in the context of rapid technological advancement and disruptive global events such as the COVID-19 pandemic. This research explores the evolving role of universities and communities in Malaysia in fostering sustainable development through digital technology, inclusive education, and grassroots participation. By analyzing case studies and initiatives—including social enterprises like Arus Academy and Biji-biji Initiative, rural digitization efforts like Digital Desa, and national programs such as eRezeki—the paper demonstrates how digital tools empower marginalized groups, support community-driven environmental action, and bridge the urban-rural divide. It highlights how digital platforms enable co-creation of value, promote entrepreneurship, and catalyze heritage preservation through AR/VR technologies. Furthermore, it emphasizes that education is not merely theoretical but a driver of real-world impact, particularly when combined with community involvement and digital literacy. The findings underline the need for inclusive, experiential, and context-sensitive educational frameworks that embed sustainability and engagement into curricula. Ultimately, this study positions education, community engagement, and digitization as interdependent pillars for building resilient, equitable, and sustainable societies, calling for collaborative action from all societal sectors to ensure long-term impact.

COLLABORATION FOR SUSTAINABILITY: THE SYNERGY BETWEEN PERMAI MALAYSIA AND UMB JAKARTA IN BUILDING AN EMPOWERED COMMUNITY

Thu, 06 Nov 2025 09:30:16 +0000

The Indonesian Community Association (PERMAI) in Malaysia serves as a platform for the Indonesian diaspora, actively contributing to social, educational, and cultural development. As a dynamic organization, PERMAI continuously seeks strategic partnerships to enhance the capacity and skills of its members. One of the key initiatives supporting sustainability efforts is its collaboration with Universitas Mercu Buana (UMB) Jakarta.
This partnership aims to strengthen the competencies of PERMAI members through training programs, seminars, and skill development in technology and entrepreneurship. With academic and non-academic programs supported by UMB Jakarta, PERMAI members gain access to quality education, improving their global competitiveness. Beyond professional skills enhancement, this initiative also instills sustainability values, including green economy principles, resource management, and responsible business practices.
In addition to education, the collaboration focuses on community empowerment through research and social engagement programs. Together, PERMAI and UMB Jakarta develop social-based projects designed to improve community welfare and promote ethical business practices. By integrating environmental awareness and sustainability into various initiatives, this collaboration contributes to creating a resilient, innovative, and sustainability-oriented community.
Through the synergy between PERMAI Malaysia and UMB Jakarta, the goal is to cultivate a diaspora generation that excels academically and professionally while demonstrating a strong commitment to environmental and social responsibility. This partnership aspires to create a future where Indonesian communities in Malaysia and beyond are not only equipped with the necessary skills to succeed but also actively engaged in fostering sustainable and inclusive development.

STRENGTHENING COMMUNITY-BASED ECOTOURISM THROUGH WOODEN DIRECTIONAL SIGNAGE IN MARRENONG HAMLET, KANEKES VILLAGE (BADUY LUAR)

Fauziah EDDYONO, Budi HANTORO, Sandra Yap DIANGGOROBLES — Fri, 07 Nov 2025 09:33:50 +0000

Marrenong Hamlet in Kanekes Village (Outer Baduy) holds strong ecotourism potential through its cultural richness, local wisdom, and natural beauty. However, accessibility remains a major challenge, particularly the absence of adequate directional signage leading to the area. This condition often causes confusion among tourists in understanding directions, travel distance, and time estimation, which in turn affects their comfort and overall satisfaction. This community service program aimed to provide education for local customary leaders regarding the importance of directional signage for visitors, as well as to reach a collective agreement on its planned installation. The methods included initial assessments with local guides, educational sessions for customary leaders, and focused group discussions involving traditional authorities. The results indicate a mutual agreement to install ten wooden signposts at strategic points along the route to Marrenong Hamlet. The choice of natural wood material reflects the principles of simplicity, environmental preservation, and cultural harmony upheld by the Outer Baduy community. Beyond their function as navigation tools for tourists, the signposts also strengthen customary spatial order, facilitate local community access, and create opportunities for economic empowerment through the involvement of local wood artisans. This program demonstrates that community-based ecotourism management can succeed when customary leaders and the local community are fully involved in every stage of planning. Therefore, directional signage becomes not only a tool for tourist navigation but also a medium that bridges visitor needs with local cultural values, while serving as a best practice for the development of sustainable ecotourism in indigenous communities.