ICCD

ZERO WASTE MARKETING: STRATEGIES FOR SMALL AND MEDIUM SIZED ENTERPRISES

Malliga MARIMUTHU — 2024-11-04

This paper explores how small and medium-sized enterprises (SMEs) can leverage zero-waste marketing strategies to foster sustainable business practices and engage eco-conscious consumers. By focusing on practical approaches to minimizing both physical and digital waste in marketing efforts, SMEs can inspire consumer adoption of zero-waste lifestyles while transitioning towards circular business models. The paper showcases some exemplary from SMEs context that have integrated zero-waste initiatives into their marketing efforts. The paper discusses key strategies, the influence of marketing on consumer behaviour and the potential for SMEs to shift from linear to circular models, ultimately positioning themselves as leaders in sustainability. It emphasises the practical and accessible steps SMEs can take, aligning with their resource constraints while maximizing their impact on both consumer behaviour and business growth through zero-waste initiatives.

HOW LOYAL ARE THE CUSTOMER TO RECYCLED PRODUCT

Dewi TAMARA — 2024-11-04

Recycled products form a crucial component of the Reuse, Reduce and Recycle framework within the broader concept of circular economy. Nevertheless, consumer loyalty towards these products remains uncertain. This research aims to examine the determinants of customer loyalty for recycled goods, with customer satisfaction serving as a mediating factor. The study utilises a quantitative approach, gathering data through an online questionnaire distributed via purposive sampling. To assess the hypotheses, SEM Smart PLS analysis is applied to responses from 302 recycled product consumers. The findings reveal that brand image and environmental concern positively influence customer loyalty. Conversely, brand prestige and product quality demonstrate a negative relationship with loyalty, with the latter showing significant impact. Customer satisfaction mediates the connection between perceived price fairness, product quality, environmental concern, and customer loyalty. This research contributes to marketing and sustainability literature by demonstrating that customers can develop satisfaction and loyalty towards non-food recycled products. For future investigations into recycled product loyalty, a qualitative methodology is recommended.

IMPLEMENTATION OF TESLA BI (TEKNOLOGI ENERGI SURYA LINTAS ANTAR BIDANG ILMU) ON FUTURISTIC SEATING AT TLC (TEACHING AND LEARNING CENTRE) AMARI

Muhammad Hafizd Ibnu HAJAR — 2024-11-04

TESLA Bi on Futuristic Seating at TLC Amari is an innovative project that combines renewable energy technology with futuristic design in seating facilities. This initiative aims to provide energy sustainability solutions in educational facilities, especially at the TLC Amari. TESLA Bi focus is the use of solar energy as the main power source. This futuristic seat integrated with technology is designed to utilize solar panels that can store and distribute electrical energy to support educational activities and improve energy efficiency in public spaces. The project involves a cross- disciplinary approach, including energy technology, architectural design, and environmental science, with the aim of creating environmentally friendly and functional innovations. As a result, the seat is not only comfortable and aesthetic, but also serves as an alternative energy source that can be used for.

THE USE OF RENEWABLE ENERGY IN HYDROPONIC SYSTEMS: SOCIALIZATION AND APPLICATION OF SOLAR PANELS IN GANG HIJAU SWAKARYA, MERUYA SELATAN

Julpri ANDIKA — 2024-11-04

In Gang Hijau Swakarya, Meruya Selatan, there are still lots of open spaces with plenty of sunlight and plots of land surrounding residential buildings that have not been used for greening. Nevertheless, the community has not yet been able to convert sunlight into electricity using it as a renewable energy source. When used, this can save operating expenses and maximize the product's selling price. Therefore, the purpose of this community service project is to improve food security by creating an eco-friendly and effective hydroponic farming system in metropolitan areas, employing renewable energy sources, and developing and putting into practice solar cell technology. Socialization and hydroponics training are used to accomplish this aim. Through the use of renewable energy, the participants were able to comprehend and put hydroponic planting principles into practice. The result, from the questionaire, it is obtained that the average training participants strongly agree at 0.653 and agree at 0.348. The mean value is 3.652 and the standard deviation is 0.029. This indicates that the standard deviation value is smaller than the average value, so the performance can be said to be good.

ENTREPRENEURIAL EMPOWERMENT THROUGH HYDROPONIC CULTIVATION IN SOUTH MERUYA

Erna SETIANY — 2024-11-04

This community service program in South Meruya Village, West Jakarta, addresses key challenges faced by the urban community, particularly in hydroponic vegetable farming and marketing. The primary issues include the lack of public awareness about promoting hydroponic products and utilizing internet-based marketing strategies. However, the presence of entrepreneurial housewives in the PKK and the growing demand for hydroponic vegetables present promising opportunities. The program offers two main solutions: (1) developing space-efficient hydroponic systems and (2) implementing effective methods to cultivate high-quality vegetables for consumption and sale. By empowering the community with hydroponic farming skills. Under the MBKM program, teachers and students collaborated with the community to establish hydroponic gardens, enhancing both food security and economic independence. The program's goals include promoting hydroponic entrepreneurship and providing the community with knowledge about hydroponic cultivation, cost analysis, and product pricing. Participants received hydroponic tools and training, which increased their yields and improved their income. Most participants found the program valuable, citing the tools and techniques as instrumental in expanding their scientific knowledge and practical skills in hydroponic farming. This empowerment initiative aims to promote food security and economic independence in South Meruya, with the potential for future replication.

FOSTERING ENVIRONMENTAL AND ECONOMIC RESILIENCE THROUGH CATFISH FLOSS PRODUCTION IN WEST JAKARTA

Nurul HIDAYAH — 2024-11-04

This community empowerment program seeks to stimulate economic growth in Meruya Selatan, West Jakarta, by promoting the production of catfish floss, a product that aligns with both environmental sustainability and market expansion goals. The initiative capitalizes on locally available catfish, promoting sustainable practices by minimizing waste and offering an alternative to conventional protein sources. The program is designed to train participants in key areas such as efficient production methods, preserving product quality, packaging, and marketing strategies, all aimed at making catfish floss a competitive product in both local and regional markets. The main objectives include boosting household income, increasing consumer awareness of fish-based products, and fostering the growth of local businesses through skill development. The project employed a comprehensive approach involving initial surveys, educational seminars, hands-on training, and ongoing monitoring to ensure the effectiveness of the training. As a result, participants have gained valuable food processing skills, contributing not only to their economic well-being but also to local food security and sustainable business practices. This initiative successfully demonstrates the potential for community-driven efforts to support both economic development and environmental stewardship.

SELF CONFIDENCE FOR A BETTER FUTURE SELF-DEVELOPMENT: PERMAI COMMUNITY SERVICE, MALAYSIA

Aditya Pratama NANDIWARDANA — 2024-11-04

Changed from BNP2TKI to BP2MI. In 2017, Law Number 18 of 2017 was issued regarding the protection of Indonesian migrant workers. Subsequently, Presidential Regulation Number 90 of 2019 was issued regarding the Indonesian Migrant Worker Protection Agency, which authorized BNP2TKI to transition into the Indonesian Migrant Worker Protection Agency (BP2MI). An institution that is responsible for the integrated implementation of policies regarding the protection and service of Indonesian migrant workers. PMI protection is a significant theme in the new BP2MI era, as the policy orientation of BP2MI is focused on the eradication of non-procedural PMI distribution syndications. The government implemented a program to relocate Indonesian Migrant Workers (TKI) abroad in order to alleviate destitution. The government's involvement in this program is concentrated on the provision of training, protection, and a variety of conveniences to relevant parties, particularly TKI and Indonesian Migrant Worker Placement Services Companies (PJTKI).The objective of this community service is to promote the empowerment of informal workers and learning sector facilitators by enhancing the individual potential of the Indonesian Community Association (PERMAI) Pulai Pinang through a differentiated learning approach that prioritizes the informal sector workers themselves. Additionally, the adjustment process will be tailored to the existing work community. In Malaysia, adjustment encompasses the pursuit of interest, the development of one's potential, and the individual's preparedness to achieve increased productivity results. The solution is to enhance the skills of individuals and/or facilitators in differentiated learning by implementing a learning pattern approach that prioritizes productivity enhancements through a variety of methods. Stage 1: Map and capture data on the initial conditions of the partner; Stage 6: Follow-up on the program's implementation.

ECOENZYM WORKSHOP: A STEP FOR ZERO WASTE AT HOUSEWIVES GROUP RT.13 PONDOK BETUNG, TANGERANG SELATAN

Anggun PUSPITASARI — 2024-11-04

Waste management is a common problem. Household waste got at first rank in existing waste. Household activities produce waste every single day. Sustainable waste management is needed to reduce and decompose waste into zero waste. Zero waste need active participation from the community in supporting sustainable development. This community service activity is workshop producing eco-enzyme with partners from housewives’ groups of RT. 13 Pondok Betung Pondok Aren, Tangerang Selatan. This activity aims to increase the understanding and the participation of community, especially housewives, to be responsible for what have been produced and consumed as part of sustainable development. Processing organic waste into eco-enzymes is a responsible step contribute to zero waste. The implementation method is divided into three stages, namely preparation, implementation and reporting. Since the preparation stage, this activity has received a positive response from participants to actively participate in preparing for the implementation of the program. The raw materials for eco-enzymes are easily obtained in the residential environment, as well as the simple producing techniques that increase the enthusiasm of participants. Through this workshop, participants increasingly understand the simple techniques of managing waste circularly into useful items as part of sustainable development.

COMMUNITY ECONOMIC EMPOWERMENT THROUGH LIMITED LAND UTILIZATION IN GAGA VILLAGE, LARANGAN DISTRICT TANGERANG CITY

Slamet MUDJIJAH — 2024-11-04

Community economic empowerment is one of the essential steps in driving the local economy and strengthening family economic resilience. This community service activity aims to empower the community through a program to utilize yard land in the residential environment. The materials provided include land utilization, management of kitchen waste into compost, and cultivation of various plants. The methods used are lectures, discussions, questions and answers, and practice. The activity involves training trainers, who are expected to provide ongoing education for the surrounding community. The participants of the activity are teachers of Mahkota Hati Kindergarten School. The impact of this activity is broad, covering economic, environmental, and social aspects. With this training, the community is not only able to contribute to reducing waste and increasing family food security. Still, it can also become an agent of change in creating a cleaner and more prosperous environment through environmentally friendly living practices and sustainable agriculture.

GREENPRENEURSHIP DEVELOPMENT FOR THE YOUNG GENERATION: INCREASING THE ECONOMIC VALUE OF COCONUT FIBER WASTE

Yuni KASMAWATI — 2024-11-04

Economic development activities based on natural resources and the environment, apart from aiming to support development and economic growth, also significantly improve people's welfare. Coconut fiber processing is one of the efforts to support economic development based on natural resources and the environment to increase financial value. The activity Team was carried out by the PKM Team with partners, namely Gerakan Peduli Pesona Alam, domiciled in Gaga, Larangan, Tangerang. Gerakan Peduli Pesona Alam provides education about environmental conservation to the surrounding community. The program implemented is elementary so that it is easy for the community to follow, including managing coconut fiber. This activity began withholding outreach, counseling, and training for trainers (ToT). The result of this PKM activity is the formation of a team of trainers who will later socialize and train the local community so that their awareness will increase and expand in preserving the environment through coconut fiber waste.

COMMUNITY SERVICE IN IMPROVING HEALTH-BASED WELFARE IN GUNUNG BUNDER 2 VILLAGE

Wiwin WINDIHASTUTY — 2024-11-04

In order to improve health in Gunung Bunder 2 Village, Pamijahan, Bogor, leactures of Budi Luhur University collaboration with Cibening Community Health Center held an activity namely health day. The health day implementation program is an activity to educate the public on issues related to health, the environment and waste management. Community involvement in the health sector has become a major focus in recent decades. This is driven by the understanding that active community involvement can increase the effectiveness and sustainability of health programs. Apart from that, 70% of public health comes from community participation. The main target of health programs, must be empowered so that they are willing and able to maintain their health. Currently in the Gunung Bunder 2 Village environment there is no waste collection, the waste is thrown into the river, landfilled or burned. This is not very good for health. The aim of health day activities is to encourage people to play an active role in maintaining a clean environment. Implementation of activities in Gunung Bunder 2 Village is carried out in stages per RW starting with the RW closest to the Village Hall where the activities are carried out.

ASSISTANCE FOR THE STUDY OF POTENTIAL COAL DOWNSTREAMING PROJECTS IN SOUTH SUMATRA

Hendi PRIHANTO — 2024-11-04

Community service aims to provide assistance to the government in conducting academic studies to provide an overview and estimation in various aspects studied such as: planning, technical, legal, economic, financial, social sustainability and so on on objects selected as research or pre-feasibility studies (Pre FS) which are then compiled in the form of reports that will be useful for stakeholders (investors, community, government, private entrepreneurs and others) which aim to improve the investment climate in Indonesia which is getting better especially in the field of coal downstreaming with Mono Ethylene Glycol (MEG) derivative products. The method of implementing this work is carried out using primary data collection techniques (interviews), secondary (data or documents related to the project), surveys and focus group discussions (FGD) on a number of competent parties and related to the business sector. The results of the work are then transformed and presented in the form of a Pre-Feasibility Study report in various forms comprehensively containing all aspects studied in this study, and then promoted in various media, activities and events carried out in various places at home and abroad.

EVALUATION OF THE FERTILIZER DISTRIBUTION PROGRAM IN INCREASING FARMERS’ PRODUCTIVITY

Arief Rahman HAKIM — 2024-11-04

This study aims to assess the government's efforts in distributing subsidized nitrogen, phosphorus, and potassium fertilizers as part of a 2020 evaluation program to enhance agricultural productivity in Sambas Regency, West Kalimantan Province. A qualitative research method was employed, with data gathered through in-depth interviews, observation, documentation, and literature review. The evaluation revealed that while the fertilizer distribution program has been fairly effective, there are still areas for improvement. Key factors contributing to the program’s success include collaboration among various stakeholders and positive public response, both of which are crucial for any government initiative. Public support, in particular, can significantly enhance program outcomes. However, challenges remain, such as the mismatch between fertilizer quotas and demand, delayed deliveries, and slow data collection. Additionally, ongoing efforts to raise awareness at the district level are needed. Government assistance programs like this must be implemented fairly and equitably to ensure success across the region.

ECO-FRIENDLY EFFECTS OF ROOIBOS TEA (ASPALATHUS LINEARIS) RINSE ON SALIVA PH AND ORAL HEALTH

Margaretha HERAWATI — 2024-11-04

Bacteria in the formation of dental caries are affected by saliva and its pH level occupy an important place. Another promiscuous consequence of low salivary pH is dental caries, an increase in the pH can ideally be produced by gargling. Because mouthwash now contains natural substances, rooibos tea or Aspalathus linearis, is one of the most preferred mouthwash. Aspalathus linearis is caffeine free, is low in tannins, is fortified with antioxidants besides having fluoride content in it; and has E6CG which may promote enhanced flow of saliva leading to raised saliva pH level. This research aimed to examine the effect of gargling Aspalathus linearis on salivary pH changes. An experimental pretest-posttest control group design was employed with two treatments: The two are Aspalathus linearis and aquades (distilled water). Paired Sample T-Test and Independent T-Test were used for data analysis. The study found that rinsing with Aspalathus linearis resulted in a significant increase in salivary pH levels, indicating its potential in promoting a less acidic oral environment. However, when compared to rinsing with aquades. This suggests that while rooibos tea can positively influence salivary pH, its effectiveness may not differ significantly from that of plain water in this context.

OPTIMIZATION OF KONYAL FRUIT BUSINESS POTENTIAL FOR INCREASING FAMILY ECONOMIC VALUE: INTEGRATION OF ISLAMIC PRINCIPLES IN BUSINESS DEVELOPMENT

Elis Teti RUSMIATI — 2024-11-04

This community service activity aims to optimize the potential of konyal fruit as a means of enhancing family economic value in Sumedang Regency, West Java, by integrating Islamic principles into business development. Konyal fruit, with its high nutritional value and unique characteristics, has the potential to become a high-economic-value local commodity if properly processed and marketed. This program is designed to provide technical training to the community on processing and marketing konyal-based products while instilling Islamic values such as honesty, fairness, and social responsibility in every aspect of the business. Through this approach, it is expected that the community will not only enhance their technical skills and knowledge but also be able to run businesses with a strong ethical foundation, thereby strengthening family economic resilience. Additionally, this program is anticipated to become a model of empowerment that can be replicated in other areas with similar potential and to inspire the application of Islamic principles in local economic development. The results of this activity are expected to make a significant contribution to the economic well-being of the community and support environmental sustainability through the wise use of natural resources.

SOCIALIZATION OF THE USE OF HEALTH INSURANCE PROGRAMS TO REDUCE THE ECONOMIC BURDEN OF PATIENTS

Meiliyah ARIANI — 2024-11-04

This community service aims to be able to provide information or knowledge to the public who use the national health insurance how to apply the principles of quality control and cost control applied in health facilities to control inefficiencies so that they can provide JKN continuity and equality in getting access to health services, so JKN collaborates with health facilities to always be effective, efficient, rational, in accordance with the needs of patients and synergize with the local government to carry out supervision and coaching. The methods used in this community service are lectures, questions and answers, and discussions. The target of this community service activity is especially for BPJS users in Jatiasih sub-district, South Bekasi. With this socialization, it is hoped that the people of Jatiasih District will better understand the importance of the health insurance program and can make maximum use of it to reduce the economic burden when they need health services. This socialization went smoothly and the community was very enthusiastic about participating in the activity. which can be seen from the results of the pretest and posttest that the participants have filled in.

IMPROVING THE COMPETENCE OF HUMAN RESOURCES OF MSMES IN CIGUNDUL VILLAGE, SUKABUMI REGENCY

Selfiani SELFIANI — 2024-11-04

PKM objectives: to improve quality source Power man from the UMKM Faculty of Economics and Business. The PKM activity method consists of from: Business Model Canvas Analysis, innovation management business, and evaluation business. PKM Results: (1) Innovation system management business foot based doormat entrepreneurship with method develop customer relationship (join) with community lovers goods recycle repeat and marketing through track community social; (2) Marketing media innovation use social media Facebook and WhatsApp (already) utilise technology for sell product crafts produced ; (3) Creating field work in Cikundul Village Where there are 20 mothers House the stairs that join become craftsman doormat; (4) Income craftsman doormat increased as much as 15% because existence improvement amount consumers; (5) Increase understanding craftsman doormat on concept entrepreneurship (craftsmen) doormat capable learn values, capacity (ability) and attitudes somebody when face challenge life For get opportunity with various possible risks faced with during operate business; (6) Increased sense of trust self craftsman in operate operational business and execution sale product with system on line.

SOCIALIZATION OF THE BLACK SOLDIER FLY (Hermetia illucens) UTILIZATION AS COMPOST AND ENVIRONMENTALLY FRIENDLY ANIMAL FEED TO FARMERS IN DISASTER PRONE ZONE, BENJOT VILLAGE, CIANJUR

Hariyadi B. SUKAMDANI — 2024-11-04

Focus this activity is on the use of Black Soldier Fly (BSF) (Hermetia illucens) as compost and environmentally friendly animal feed for farmers in disaster-prone zones, in Benjot Village, Cianjur. The purpose of this activity is to increase the knowledge and understanding of farmer group partners in the use of BSF biotic components to increase environmentally friendly agricultural and livestock production and to increase the knowledge and understanding of farmer group partners in organic waste management. Method used was socialization, workshops, and field assistance to farmer groups in Benjot Village. This event aims to provide an in-depth understanding of BSF's potential to decompose organic waste into compost and a source of animal feed. In addition, a direct approach is provided through workshops, where farmer group partners can be directly involved in the utilization of BSF biotic components and organic waste management. The results of this community service activity show a significant increase in the knowledge and understanding of farmer group partners regarding the benefits of BSF in processing organic waste into high-quality compost and highly nutritious animal feed. Farmers are also able to manage organic waste more effectively, reducing environmental impact and the same time creating valuable resources from waste.

ECO-FRIENDLY PACKAGING DESIGN TO INCREASE CULINARY BUSINESS SALES IN NAGASARI VILLAGE, KARAWANG

Dewi Gita KARTIKA — 2024-11-04

Currently, environmental issues are a concern and business competition is getting tighter, MSMEs are required to have added value by being more creative in maximizing product design. One of them is through an attractive and informative eco-friendly packaging design, packaging design is the result of a product creation that combines elements of function and aesthetics so that it is useful and valuable. However, many MSMEs in Nagasari Village, West Karawang District, Karawang Regency still use plastic and styrofoam for their product packaging, do not understand the concept of green business, and cannot design independently. Therefore, this community service aims to provide assistance in making eco-friendly packaging designs to increase product sales in Nagasari Village, Karawang. This community service program is implemented for 6 (six) months consisting of 3 (three) stages: 1) Coordination, 2) Mentoring, and 3) Evaluation. It is hoped that MSMEs can use environmentally friendly packaging, and utilize technology in creating graphic designs, not only for packaging, but also other promotional media, such as social media content, banners, advertisements, and so on.

SOCIALIZATION OF PKM EDUCATES UB BOSS FARM FARMERS IN MAKING BIOGAS AS ENVIRONMENTALLY FRIENDLY RENEWABLE ENERGY FOR TOFU PRODUCTION

Maya Dewi MAHARANI — 2024-11-04

Biogas is a gas produced from the process of decomposing organic materials by microorganisms under anaerobic conditions. Biogas can be burned like LPG and become an alternative source of renewable energy that is environmentally friendly. Biogas contains 60% CH4 gas (methane); 38% CO2 gas (Carbon Dioxide); and 2% N2, O2, H2, H2S gas. The name of the partner is UB BoSS Farm with a business as a Cattle-Buffalo Farmer as well as producing tofu which is located in Cibadak Village, Ciampea District, Bogor Regency. The number of cows is 40 and 2 buffaloes, so that the potential for wet waste produced is 420 kg/day which is equivalent to 117,600 liters/day of biogas; solid total of each tail is 16% and solid volatility is 77% TS. The stages of implementing PKM activities that have been carried out include discussion, socialization, and evaluation of activities (pre-test and post-test). The results of PKM activities showed a change in the level of knowledge of participants regarding what factors were influential, and the stages of the biogas manufacturing process from 20% to 93.33%. The post-test results also showed that most of the participants (86.67%) now have knowledge about raw materials around the business area that can be used as biogas.

EMPOWERMENT OF THE CISADANE RIVER THROUGH KIRAI TREE PLANTING PARTNERSHIP PROGRAM BETWEEN BINUS UNIVERSITY AND WASTE BANK CISADANE RIVER COMMUNITY

Suryadiputra LIAWATIMENA — 2024-11-04

River empowerment is a strategic step in maintaining ecosystems and environmental sustainability. This study examines the initiative of planting kirai tree along the Cisadane River involving 140 students from Binus University, in collaboration with the environmental community, Bank Sampah Sungai Cisadane (Banksasuci). This program involved faculty from Binus ASO School of Engineering (BASE) and received support from the Centre for Business and Social Empowerment (CBSE), Community Development (CE), Student Support Office (SSO), and Teach for Indonesia (TFI). The aim of this research is to evaluate the effectiveness of the program in improving the river's ecological condition and to measure student participation in environmental activities. The methodology used is a qualitative approach with direct observation, in-depth interviews, and secondary data analysis. The results show that this program successfully improved the river water quality and raised environmental awareness among students. The conclusion of this study states that active student participation in environmental activities can positively affect river ecosystems and strengthen the link between education and environmental conservation.

ASSISTANCE ON SUSTAINABLE ASPECTS ASSESSMENT OF MILKFISH CANNING PRODUCTION IN BANJARMASIN, SOUTH KALIMANTAN

Hendi PRIHANTO — 2024-11-04

Community service aims to provide assistance to local governments and MSMEs in conducting academic studies on various aspects of sustainability on objects selected as research or pre-feasibility studies (Pra FS) which are then compiled in the form of reports that will be useful for stakeholders (investors, communities, governments, private entrepreneurs and others) which aim to improve the investment climate in the South Kalimantan region and Indonesia which is getting better, especially in the downstreaming of milkfish derivative products and other fish which are potential for MSMEs in the Banjarmasin area of South Kalimantan. The method of implementing this work is carried out using primary data collection techniques (interviews) from related parties and secondary (data or documents related to sustainability aspects) which are compiled based on the SDGs (Sustainable Development Goals) concept guidelines which were carried out in March 2024. The results of this work are then presented in the form of a report that is still related to the Pre FS (Pre Business Feasibility Study) study on the downstreaming of milkfish products and other fish that adopt the sustainability aspects of the SDGs.

EDUCATION AND IDENTIFICATION OF FULFILLMENT OF BASIC PRODUCTION REQUIREMENTS BASED ON GOOG MANUFACTURING PRACTICESS (CPPOB) TOWARDS SMALL BUSINESS PINDANG FISH GROUP IN LOMBANG VILLAGE, INDRAMAYU REGENCY

Siti Chairiyah BATUBARA — 2024-11-04

Fishery products are commodities that are easily damaged, so intervention is needed in the processing process. One of the factors that determines the sustainability of this industry is producing products of good quality and safe for consumption. Any processed food that is produced for trade inpackaging retail before circulated must fulfil condition CPPOB to obtain a distribution permit. This activity aimed to provide understanding for pindang fish small business fish pindang group in Lombang Village, Indramayu Regency about CPPOB order that products produced can be distributed legally with a distribution permit in accordance with the provisions. Method counseling or socialization is carried out through straight awayamount 20 persons with several stages including activity preparation, counseling, as well as discussions and questions and answers. The knowledge that has been obtained then becomes a guide for small business pindang fish group in identifying the suitability of several pindang fish production houses aspect condition CPPOB which includes location, buildings, sanitation facilities, machines/equipment, materials, final products, employees, packaging, storage, maintenance and sanitation programs, transportation, documentation and recording, and implementation of guidelines. The results of this activity show that there is still a mismatch between the basic production requirements and the CPPOB implementation requirements.

HEALTH COMMUNICATION LITERACY IN PROMOTING THE HEALTHY COMMUNITY MOVEMENT AMONG INDONESIAN MIGRANT WORKERS IN PENANG – MALAYSIA

Elly YULIAWATI — 2024-11-04

Indonesia has succeeded in getting through the Covid-19 Pandemic, but people still need to be alert and the most important thing is to continue implementing healthy and clean living habits. For this reason, the healthy living community movement (GERMAS) launched by the Ministry of Health of the Republic of Indonesia needs to be socialized more widely and its promotion increased. The aim of this activity is to increase public health literacy through the Healthy Community Movement (GERMAS) program. The method used is socialization by integrating lecture activities, the use of audiovisual media through short YouTube videos, discussions and questions and answers about the use of online media to search for health information and increase public knowledge in implementing healthy lifestyles among Indonesian Migrant Workers on Penang Island, Malaysia. The results of the activities showed that this program was felt to be important, relevant and useful for participants with scores of 3.2 (80%) and 2.8 (70%) feeling satisfied with the overall program. Conclusion, that this community service program has a positive impact on knowledge and increasing public health literacy, that a clean and healthy lifestyle must become a culture. The community's ability to access and utilize health information needs to continue to be improved for a Healthy and Productive Indonesia. Skills in using digital media need to be improved as a preventive measure and to improve the quality of health.

ENHANCING DIGITAL LITERACY AMONG MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN JAGAKARSA SUB- DISTRICT, SOUTH JAKARTA

Setyo RIYANTO — 2024-11-04

Indonesia's high number of SME industry players stems from its large productive-age population and limited job opportunities, pushing people to innovate and compete in the Micro, Small, and Medium Enterprises (MSME) sector. In recent years, rapid advances in telematics have significantly impacted organizational and social activities, emphasizing the need for capacity building through communication and information technology. Digital literacy plays a crucial role in improving MSME governance, enabling business actors to access, manage, integrate, analyze, and evaluate information, as well as communicate and create new knowledge. The application of digital technology in MSMEs can optimize organizational performance. This community service activity, conducted by Mercu Buana University, highlights the importance of digital tools and literacy for MSMEs in Jagakarsa Village, Bekasi Regency. The program educates MSME actors on leveraging digital media to enhance business sustainability. It equips them with skills to use computers for customer service, learn applications to improve product quality, and access strategic information for business development. The initiative helps them compete more effectively by improving service quality and identifying market competition.

AUDIO-VISUAL LEARNING THROUGH ANIMATED VIDEO APPROACH FOR CHILDREN WITH INTELLECTUAL DISABILITIES

Arief RUSLAN — 2024-11-04

Fundamentally, children with intellectual disabilities face learning difficulties, particularly in academic memory, and thus require education that emphasizes training, guidance, and support to optimize their potential. Visual learning is related to visual attention, memory, and the ability to distinguish conceptual and perceptual differences (shape stability, form/model, and base) and its cognitive aspects. The learning method we use involves several stages. First, we present two animated educational videos about letters and numbers, as well as animated videos introducing numbers, along with various interactive approaches for the participants with intellectual disabilities. The selection of participants is also based on the criteria and categories set by the institution. The results of this animated video learning are not only engaging and enjoyable but also foster good interaction between participants, educators, parents, and their environment. With visuals that are focused and well-organized, the learning attention can be directed effectively. The characters featured in the animated videos provide a more enjoyable experience, interact with the actions of the characters, and become iconic, making them easy for the participants to follow and remember.

IMPLEMENTATION OF TEACHING FACTORY TO IMPROVE THE SKILLS OF VOCATIONAL SCHOOL TEACHERS IN VISUAL TECHNOLOGY-BASED INTERACTIVE LEARNING DESIGN AT SMK KEBANGSAAN PONDOK AREN

Devit SETIONO — 2024-11-07

This Community Service activity aims to socialize the concept of Teaching Factory to teachers at SMK Kebangsaan Pondok Aren, South Tangerang, with the aim of improving their understanding and skills in implementing learning models that are in accordance with industry needs. This activity involves training on the use of visual design technologies such as Canva to help teachers create more interactive and relevant learning materials. The methods used include concept presentations, hands-on training, and evaluation through pre- and post-test questionnaires to measure the effectiveness of the program. The results of the activity showed an increase in teachers' understanding and skills in implementing the Teaching Factory and utilizing visual technology. However, infrastructure constraints and limited resources are the main challenges faced. This activity concluded that more intensive collaboration with the industry and infrastructure support from the government is needed to ensure the implementation of the Teaching Factory runs optimally. Further development is recommended through further training and facility upgrades to produce a broader and sustainable impact.

SURFACE DESIGN TRAINING USING SUMINAGASHI TECHNIQUE TO INCREASE STUDENT CREATIVITY IN PKBM BINAR, SOUTH TANGERANG

Dhika Purnama PUTRA — 2024-11-07

Apart from entering the workforce or pursuing higher education, high school and vocational school graduates are encouraged to become creative entrepreneurs. Creative businesses are rapidly developing and play a vital role in creating high-quality products with added value that contribute significantly to the economy. A training program on making surface designs using the suminagashi technique serves as a community service activity aimed at enhancing the motivation and creativity of PKBM Binar students in the Bintaro area of South Tangerang. Surface design involves creating patterns on a material’s surface to enhance its functional value. Suminagashi is an ancient Japanese technique that uses water to create marbled patterns, resembling marble textures. While often applied to fabric, this technique can also be used on other materials like wood, synthetic leather, and ceramics. The community service implementation consists of material presentation, discussions, and hands-on training. The presentation and discussion methods will introduce the material effectively. The goal of this community service is to expand the creative insight of PKBM Binar students, enabling them to produce value-added products through the application of the suminagashi surface design technique. This initiative seeks to inspire creativity and innovation among participants.

PKM IMPROVEMENT COMPETENCY CURRICULUM UJI KOMPETENSI KEAHLIAN (UKK) AND NETWORK AUTOMATION TO IMPROVE SOFT SKILL ASPECTS AT SMKS NUSANTARA

Hillman Akhyar DAMANIK — 2024-11-07

The implementation of Program Pengabdian kepada Masyarakat (PKM), to improve the competence of SMK TKJ Nusantara 1 Ciputat students in terms of skills and soft skills in facing the Uji Kompetensi Keahlian (UKK) through a series of structured network training and practicum activities. The methods used include theoretical training and intensive practicum implementation that focuses on 1) Network Security Design, Installation and Configuration of Dynamic Routing 2) Wired and Wireless Network Design with VLAN and Routing 3) Troubleshooting Network Services on Client Server Networks 4) Troubleshooting Network Security on WAN Networks 5) Network Automation on MikroTik routers using Paramiko and Netmiko Python. The results achieved showed a significant increase in the technical skills and soft skills of the students. The final scores of the student groups ranged from 8.05 to 9.15. These results indicate that each student is increasingly mastering the technical skills needed for the configuration and management of questions and assignments tested on the UKK. The results of this PKM activity also include the preparation of UKK modules and writing books for Network automation on MikroTik RouterOS using Python, which is intended as a reference and ongoing learning material for students and teachers in practical learning and teaching activities.

TRAINING TO IMPROVE PUBLIC COMMUNICATION IN WRITING PUBLIC RELATIONS IN DIGITAL MEDIA FOR PUBLIC RELATIONS STAFF OF POLDA METRO JAYA

Laksmi RACHMARIA — 2024-11-07

In the midst of the development of digital era communication, the ability of public relations personnel to manage information is very much needed, considering that public relations have the goal of creating, maintaining, and protecting the good name of the organization. Public relations are also tasked with displaying ideals that support, developing relationships and "good will" through a two-way communication process in order to achieve mutual understanding, changing negative things that the community projects towards the organization into positive things. Police Media Hub is a digital communication channel between the police and the community. Through the content presented, the community is expected to be able to understand how the Police work in handling various crime problems, from street crimes to cybercrimes or international crimes. Police Media Hub also provides a clear picture of police actions in maintaining public order which helps the community understand the important role of the Police in protecting and serving the community. Therefore, providing training to improve the competence of public relations personnel is very much needed as a strategic and effective step in conveying information to the community.

ENHANCING DIGITAL LITERACY THROUGH CULTURAL VALUE INTEGRATION IN KRENDANG COMMUNITY

Windarto WINDARTO — 2024-11-07

The rapid advancement of information technology (IT) has transformed how communities interact and access information. This paper focuses on a digital literacy program conducted at RPTRA Krendang, West Jakarta, aimed at integrating cultural values into community-based digital literacy training. The program addresses the challenges of unequal access to technology and the widespread misinformation found in marginalized communities. The method involved location observation, community engagement, practical training, and post-program evaluation. Results indicate significant improvements in participants' digital skills and awareness, although technical issues and time constraints were noted as challenges. The program’s success was driven by strong stakeholder support and active community participation, highlighting the importance of culturally responsive digital literacy initiatives. Future efforts should focus on enhancing coordination, expanding resources, and sustaining the positive momentum created by the training. This study contributes to the understanding of how community-focused digital literacy programs can bridge the digital divide and foster responsible technology use.

BUILDING A HEALTHY AND SAFE SCHOOL WITH THE KKN PROGRAM IN GUNUNG PICUNG VILLAGE, PAMIJAHAN DISTRICT, BOGOR REGENCY

Andrea Abdul Rahman AZZQY — 2024-11-07

Gunung Picung village in Pamijahan faces challenges in maintaining a healthy and safe school environment. This proposal seeks to address these challenges by implementing three main initiatives: sanitation education, anti-bullying campaigns, and sexual harassment prevention programs. The hygiene education component will improve awareness through workshops on handwashing and tooth-brushing, enhancing overall school cleanliness. The anti-bullying program will involve all school members in workshops and discussions aimed at reducing incidents of bullying. Finally, the sexual harassment prevention program will educate students on their rights and provide mechanisms to report harassment safely. The program will be conducted in three phases: planning and socialization, implementation, and evaluation. This initiative aims to foster a positive learning environment, improve student well-being, and serve as a model for other rural schools.

IMPROVING DIGITAL LITERACY OF HUMAN RESOURCES THROUGH THE UTILIZATION OF VILLAGE INFORMATION SYSTEMS IN WANAGIRI VILLAGE, PANDEGLANG

Atik ARIESTA — 2024-11-07

This community service activity aims to improve the digital literacy of Wanagiri Village devices through the web-based Recapitulation Reporting Information System (SILAMPID). This activity is carried out by developing a system and providing workshops. The workshop given was about digital literacy, good governance, and SILAMPID. The target users of this application are the Wanagiri village apparatus and the head of the RT. The method used in this activity is needs analysis according to partner problems, application design, and workshop and application evaluation. The application evaluation uses Blackbox while the evaluation of workshop activities is based on the provision of pre-tests given before the activity and post-tests given after the workshop activities. Assessment of the SILAMPID system development resulted in all modules or units running according to expectations. The evaluation of the workshop activities resulted in 75% of the participants who attended increasing their knowledge of the importance of Good Governance.

SOCIALIZATION ABOUT THE IMPLICATIONS OF ALCOHOL ABUSE ON JUVENILE DELINQUENCY AT SMAN 6, SOUTH TANGERANG CITY

Lucky NURHADIYANTO — 2024-11-11

Alcohol abuse is a progressively escalating issue among adolescents nowadays, with an upward tendency annually. This manifests as delinquent behaviour, altercations, the formation of young gangs, immoral actions, and heightened thuggery. It is essential to enhance knowledge and focus among the community, families, and adolescents regarding the perils of alcohol intake and to formulate solutions for its reduction. Adolescents that consume alcohol exhibit detrimental behaviour and are prone to engage in juvenile delinquency. Juvenile delinquency encompasses all breaches of criminal law committed by adolescents that may jeopardise their safety and that of others. Travis Hirchi identifies four components of social bonds: Attachment, Commitment, Involvement, and Belief, which serve to inhibit the development of criminal behaviour, particularly among adolescents. The author undertook a socialisation initiative at SMAN 6, South Tangerang City, to elucidate the hazards of alcohol intake and its correlation with juvenile delinquency, employing pre-test and post-test assessments to ensure precise outcomes. The socialisation was successful and garnered favourable feedback from participants concerning the risks associated with adolescent alcohol consumption.

IMPLEMENTATION OF STATE OWN GOODS MANAGEMENT IN COORDINATOR MINISTRY OF HUMAN DEVELOPMENT AND CULTURE

Harry NENOBAIS — 2024-11-11

Commitment and consistency in managing state property effectively are crucial for ensuring accountability. However, the management of state property across various government institutions is often not treated as a priority. This journal seeks to evaluate how well state property management policies are implemented within the Coordinating Ministry for Human Development and Culture of the Republic of Indonesia. Using a qualitative research method, data were collected through in-depth interviews, observation, documentation, and literature review. Effective management of state property depends on the proper execution of policies, which, in turn, ensures accountability. The findings reveal that the implementation of state property management policies within the ministry has been consistent, particularly in the areas of needs planning, procurement, and administration. Nevertheless, there is a need for a stronger commitment to addressing certain technical aspects of management to further enhance policy effectiveness. Overall, while progress has been made, ongoing improvements are necessary to optimize state property management.

EFFECTIVE COMMUNICATION TRAINING FOR MOTHERS AND CHILDREN

Fit YANUAR — 2024-11-11

Mother-child communication is not always easy. Problems arise when there is a misalignment in communication between mothers and children. The gap created can lead to issues ranging from minor to severe, both in the present and in the future. The program design and implementation team of PKM (Community Service Program) from the Faculty of Communication Science, Sahid University Jakarta, aims to address the aforementioned issues by providing effective communication training to a group of mothers who are parents of students at an educational institution named PAUD Khairu Ummah Bogor, located in Cikarawang, Dramaga, Bogor Regency. The activities took place from May to June 2024. A brief analysis shows that partners can utilize knowledge related to effective communication to enhance their competencies when dealing with their children. The effective communication knowledge includes understanding effective communication and the conditions required to achieve it. The guidance and motivation provided seem to have been utilized by the partners with satisfactory results.

EDUCATION ON TEMPE PRODUCT DEVELOPMENT AS PRODUCT DIVERSIFICATION AT TEMPE RADJA, JABAL NUR MOSQUE, SENTUL, BOGOR

Khoirul ANWAR — 2024-11-11

Tempeh is a fermented food that is typical of Indonesian culture. Tempeh is produced from the fermentation process and is produced using soybeans which is the most popular source of vegetable protein in the world. The development of tempeh products in various MSMEs needs to be carried out further to increase the potential of tempeh. The partner of this activity is Tempe Producer with the Radja Tempe brand. Radja Tempe is a tempeh production business unit managed by the Tahfiz Qur'an Islamic Boarding School, Sentul City Muslim Foundation located at the Jabal Nur Sentul City Mosque, Jl. MH. Thamrin, Cijayanti. The activity will be held in May 2024. This PKM stage consists of 1) Identification of Partner Needs, 2) Review materials according to Partner needs, 3) Preparation of Educational Materials, 4) Educational Activities, 5) Evaluation of Program Knowledge, Attitudes and Benefits. Based on the results of the analysis that has been carried out, it was found that there was an increase in the average knowledge of participants who in the pre-test had a knowledge value of 80.42±10.83, which increased during the post-test with a knowledge value of 85.83±8.81. Based on the analysis that has been carried out, the results of the study show that there is a significant difference in participants' knowledge before and after educational activities (p<0.05). This significant difference shows that the knowledge value of participants after educational activities is higher than the value of participants before educational activities are carried out.

ENHANCING THE CREATIVITY OF CHILDREN AND TEENAGERS

Marlinda IRWANTI — 2024-11-11

From the moment a child is born, creativity should be fostered and strengthened. Children and teenagers live in a creative world where they need room to move, think, and get emotional guidance. Engaging in reading activities is one approach to increase creativity. As compared to other nations, Indonesians still show a very low level of interest in reading books. According to UNESCO data, the nation has the second-lowest literacy rate in the world. Indonesia is ranked 60th out of 61 countries in terms of interest in reading books. Relevant parties should move quickly to facilitate and investigate the source of the public's loss of interest in reading. One strategy to promote creativity and a love of reading among the younger population—especially children—is to establish children's libraries. After a community development project came to an end on June 6, 2024, the children of the Hafidhin Royan Orphanage in South Jakarta City gained access to a small library called as "Pojok Pustaka." Reading bookshelves have been placed in kid-friendly areas to complete the service project. The orphanage children said they were happy to read the many picture books Pojok Pustaka had given them when asked about their feelings. The number of books at the Pojok Pustaka has been gradually increased in an attempt to keep kids from getting bored and to make sure they always have new selections when they come to read.

EXPLORING LOCAL POTENTIAL: RATU ECENG EMPOWERMENT STRATEGY THROUGH BASIC TECHNOLOGY AND DIGITAL MARKETING

Pantri HERIYATI — 2024-11-11

This study focuses on the empowerment of Ratu Eceng, an MSME that produces crafts made from water hyacinth and sea pandan fibers. Despite its great potential in the Indonesian handicraft industry, Ratu Eceng faces significant challenges such as limited market access, limited technology, and human resource capacity development. The empowerment program is designed with a comprehensive approach that includes training, mentoring, and implementation of appropriate technology. Penta helix collaboration between academics, government, business actors, communities, and the media is used as the main strategy in this program. The approach applied has proven effective in improving product quality, production efficiency, and market penetration of Ratu Eceng. The results of the study show that this program has succeeded in overcoming the problems faced by MSMEs and strengthening their position in both local and international markets. This empowerment program has had a significant positive impact on Ratu Eceng and can be a model of empowerment that can be replicated in other areas with similar characteristics. Recommendations for the future include further development of digital marketing technology and product diversification to adapt to global market trends. Empowerment Program, Craftsmanship, Water Hyacinth Fiber, Penta Helix Collaboration, Market Penetration.

INCREASING GEN-Z TRUST IN MSME BRANDS THROUGH DIGITAL MARKETING: MEDIATING FACTORS OF INFORMATION QUALITY FROM EWOM ON CELEBRITY ENDORSEMENT AND SOCIAL MEDIA MARKETING TOWARD BRAND TRUST

Kusumah Arif Prihatna — 2024-11-11

Understanding the influence of information quality from eWOM in mediating the relationship between celebrity endorsement and social media marketing toward brand trust, especially from the perspective of gen-z, is crucial as it provides insights into how MSMEs digital strategies can effectively build trust among this key consumer group. This study examines the role of digital marketing in increasing trust in MSME brands from a gen-z perspective. This study was conducted using a quantitative approach, with data collected cross-sectionally from 221 participants, all of whom were students aged between 19-21 years and active social media users in Jakarta, Indonesia. Data were collected through a questionnaire using a 5-point Likert scale. This study underscores the critical role of credible celebrity endorsements and effective social media marketing strategies in enhancing brand trust through high-quality eWOM information, providing valuable insights for UMKM aiming to build trust and engage young, digital-savvy gen-z as consumers. The results show that MSMEs need to pay attention to the quality of information from eWOM, celebrity endorsements, and social media marketing which significantly affect brand trust, and the quality of information from eWOM serves as a mediating factor.

THE INFLUENCE OF EASE OF USE, TRUST AND E-SERVICE QUALITY ON REPURCHASE INTENTION OF CARE & BEAUTY PRODUCT IN E-COMMERCE WITH E-SATISFACTION AS AN INTERVENING VARIABLE

Asti Prima AULIA — 2024-11-11

The development of the internet in Indonesia has spurred rapid growth in the e-commerce industry. However, Tokopedia and Lazada saw a significant decline in 2023. This study analyzes the relationships between ease of use, trust, and e-service quality on repurchase intention, with e-satisfaction as a mediating variable for these platforms in DKI Jakarta. A quantitative associative approach was employed, using primary data from questionnaires distributed to 253 users who purchased care and beauty products in the past three months. The non-probability sampling technique used was a lateral purposive method with a cross-sectional time span. PLS-SEM results indicated that ease of use and trust do not affect repurchase intention but influence e-satisfaction. E-service quality impacts both repurchase intention and e-satisfaction, while e-satisfaction affects repurchase intention. However, e-satisfaction does not mediate ease of use or trust in relation to repurchase intention, highlighting the need for innovations to meet consumer needs.

SME DEVELOPMENT AND ART COMMUNITY FOR DEVELOPING JELEKONG CULTURAL TOURISM AREA

Jajat SUDRAJAT — 2024-11-11

The purpose of this paper is to analyze the results of the collaboration between the Ministry of Cooperatives and SMEs and the Alliance of Indonesia Entrepreneurship Study Programs to collaborate to develop a roadmap for national entrepreneurship development. As a case study, the Binus Bandung Entrepreneurship Study Program collaborates with SMEs and the Jelekong Art Community of Bandung Regency. Jelekong Tourism Village which is the center of worldwide painting art. The method used in analyzing this collaboration uses the Case Study method through interviews with the Jelekong art and culture community. In conclusion, they need help from educational institutions, namely lecturers and students who have competence in the field of digital marketing, to develop the marketing of their paintings through social media and other electronic media, so that the exhibition activity plan is a solution to increase marketing and tourism branding of Jelekong Art Village is first identifying the type of UKM and community to be guided at the time of the exhibition, then each UKM and Community will be fostered by lecturers according to their competence and will involve Binus Bandung and other Binus lecturers as well as Satu University Bandung who are interested in this activity.

ENHANCING TUGU JAWA SOY SAUCE BRAND VISIBILITY THROUGH PRODUCT PHOTOGRAPHY

Yudhistya AYU KUSUMAWATI — 2024-11-11

The MSME sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSME which operates in the field of producing soy sauce made from local black soybeans with several product variants including sweet soy sauce, spicy soy sauce, barbeque soy sauce, etc. Based on the situation analysis, several problems were found, including those related to marketing management aspects related to marketing using digital platforms. There are still limited marketing media that support digital marketing, including product photography, e-catalogs and social media content. Community service with this MSME scheme aims to increase HR capacity in marketing promotions including product photography, designing e-catalogs and social media content. In this community service activity, the service team provides intensive counseling and assistance to partners related to marketing aspects. Service partners will be trained to prepare marketing content which will later be implemented on various digital platforms. This community service is very important to help soy sauce industry increase their production capacity, as well as market and distribute services through digital channels. It is hoped that carrying out these community service activities can help MSMEs become more productive.The academic output produced through this activity is that students involved in this community service activity can apply the knowledge gained in lectures to be implemented with partners. Apart from that, students also get direct experience when engaging and interacting with service partner community groups. Lecturers can also contribute to society based on the results of previous research. Meanwhile, the expected outcome of partner empowerment through this activity is that partners will gain insight so that they have the ability to implement marketing strategies in an effort to optimize the marketing of products managed by partners. In this way, it is hoped that this program can make independent partners economically sustainable.

SUSTAINING HERITAGE TOWN AND COMMUNITY THROUGH THE ROLES OF SOCIAL ENTREPRENEURSHIP: A CASE STUDY OF THE OLD TOWN OF KOTAGEDE, YOGYAKARTA, INDONESIA

Teguh Amor PATRIA — 2024-11-11

This paper explores how a heritage-based social enterprise in Kotagede, Yogyakarta, Indonesia manages its works and contributes to the sustainability of local heritage environment. It attempts to fill the gap in the lack of studies about the roles of heritage-based, community-initiated social enterprise in sustaining their group and the surrounding heritage environment. The study used a qualitative approach, which involved interviews with five selected local community members who were selected based on their understanding about the management aspect as well as the local heritage environment. Through a Focus Group Discussion and coding analysis, it was found that KHT is managed to educate community at large about local heritage using a less rigid social entrepreneurship pattern. Findings show that the determinant factors to the sustainability of the group come in four categories, including operations, marketing, human resources, and finance. However, passion is key to top all these determinant factors. Findings of this study will contribute to the sustainability of heritage city and community of the SDGs.

PROMOTION OF INDONESIAN WOMEN JAZZ MUSICIANS WITH E-ZINES: STRATEGIES AND BEST PRACTICES

Yudhistya AYU KUSUMAWATI — 2024-11-11

Apart from being an education city, Malang City is famous for educational tourism. The city of Malang has an interesting place that can be a reference for studying the history, development and variety of music in the country, namely the Indonesian Music Museum (MMI) which is located which holds a collection of more than 26,000 musical works. This museum is the only music museum in the country. The obstacle encountered by MMI as a service partner is the limited museum promotional content uploaded on digital platforms. So far, the content usually produced is limited to museum collections, such as collections of cassettes, vinyl, and books about musicians as well as photos of activities. This paper explores the use of e-zines as a strategic tool for promoting Indonesian women jazz musicians, focusing on effective strategies and best practices for maximizing their impact. The study examines how e-zines, leveraging their multimedia capabilities and interactive features, can provide a dynamic platform for showcasing the talent and achievements of these artists. By analyzing various case studies and successful examples, the paper identifies key strategies such as engaging storytelling, high-quality content production, and targeted audience outreach. These strategies are crucial for enhancing visibility, building a dedicated fan base, and fostering greater appreciation for Indonesian women in the jazz genre. In addition to outlining effective promotional tactics, the paper delves into best practices for e-zine development and distribution. It emphasizes the importance of consistent content updates, professional presentation, and integration with social media channels to maximize reach and engagement. The findings offer valuable insights for e-zine creators, music promoters, and the artists themselves, providing a comprehensive framework for leveraging digital platforms to support and elevate the profiles of Indonesian women jazz musicians. This approach not only aids in the individual advancement of these artists but also contributes to the broader recognition and growth of Indonesia’s jazz scene on the global stage.

INTRODUCNG ANDROID-BASED DIGITAL MARKETING TO MICRO, SMALL AND MEDIUM ENTERPRISES, DESA BABATAN, KADU GEDE, KUNINGAN, JAWA BARAT

Verliani DASMARAN — 2024-11-11

The purpose of the Android-based digital marketing introduction activity to MSMEs in Babakan Village, Kadu Gede, Kuningan, West Java is to help introduce Kuningan Village as a tourist village that has several business sectors with the support of surrounding MSMEs. The introduction method applied is face-to-face, and direct practice using each participant's cellphone. The results of the service are expected that all MSMEs in Babakan Village who take part in the training are able to continue updating the digital marketing system so that Babakan Village is famous for being an attractive tourist village to visit.

WEAKNESSES OF USING E-MARKETING AND STRATEGIES TO OVERCOME THEM

Dipa MULIA — 2024-11-11

The 2024 Community Service Program was implemented in Meruya Selatan Subdistrict by taking the topic of the obstacles experienced by the community when using e-marketing and e-commerce. This obstacle greatly influences the use of e-marketing and e-commerce technology which is believed to simplify and increase the efficiency of community activities. This program provides input and additional insight for the community to be able to overcome these obstacles so that internet-based technology can be used optimally. The main barriers for participants were access to marketing and funding. Internet technology is believed to be able to resolve participants' barriers, so that the barriers of internet use need to be overcome.

INCREASING THE CAPACITY OF MSMES WITH INTEGRATED MARKETING PROGRAMS AT MSMES IN CIGANJUR, JAGAKARSA, SOUTH JAKARTA

Sri HARTONO — 2024-11-11

Micro, Small, and Medium Enterprises (MSMEs) in Ciganjur Village, Jagakarsa, South Jakarta, often experience difficulties in marketing their products and building a strong brand image. Therefore, a community service program was conducted to help MSMEs improve their understanding and skills in integrated marketing. This program was implemented through a series of intensive training activities, including lectures, Q&A sessions, and simulations. In the lectures, participants were introduced to integrated marketing concepts, marketing strategies, and relevant techniques. Furthermore, the Q&A session provided an opportunity for participants to clarify concepts that were not well understood and get advice from the facilitator. Through simulations, participants practiced the concepts they had learned in real situations, so that they could test their understanding and skills in facing real marketing challenges. It is hoped that through this community service, MSMEs in Ciganjur Village can improve their ability to implement more effective marketing strategies, increase market penetration, and strengthen their brand image. Continuous support from the local government and active commitment from MSME partners are essential for the success of this program.

THE INFLUENCE OF WORK COMMITMENT, CAREER DEVELOPMENT, AND LEADERSHIP STYLE ON WORK EFFECTIVENESS THROUGH SATISFACTION WORK AS A MEDIATION VARIABLE IN PT. FARABI GLOBAL

Catur WIDAYATI — 2024-11-11

The partner in this PKM (Community Service Program) is the Indonesian Community Organization (PERMAI) MSMEs in Penang, Malaysia. These MSMEs, which produce a variety of products such as food, beverages, and handicrafts, have shown promising growth. However, this development must be complemented by advancements in information technology, particularly in digital marketing, finance, accounting, and academic knowledge. Despite the rapid growth of digital media, many MSME actors within PERMAI face challenges in effectively utilizing digital marketing. The lack of skills in this area hampers their ability to compete in an increasingly digital marketplace. As a result, the need for training in digital marketing has become crucial for these MSME players. This program aims to provide MSME actors in PERMAI with the necessary skills to master digital marketing. First, many of them have not fully utilized digital platforms to promote their products. Second, without these digital marketing competencies, it becomes difficult for MSMEs to stay competitive in the market. The training focuses on providing directed mentoring, tailored to the specific needs of the MSMEs, to help them effectively adopt digital marketing strategies and enhance their business operations in the long run.

UTILIZATION OF SOCIAL MEDIA AS A PROMOTIONAL AND INFORMATIONAL TOOL FOR ACTIVITIES IN WANAGIRI VILLAGE, PANDEGLANG

Hendri IRAWAN — 2024-11-11

This initiative is designed to enhance the understanding and skills of Wanagiri village officials in effectively utilizing social media, particularly Instagram, as a strategic tool for promoting and disseminating information about local activities. The need for this program stems from the limited awareness and capability in leveraging social media platforms to highlight community events, local potential such as culinary tourism, and village-produced goods. By fostering technological literacy and communication proficiency among the village officials, the program aims to support sustainable development while encouraging greater community involvement. The training will adopt a comprehensive approach, combining theoretical sessions with hands-on practice, alongside evaluations through pre-tests and post-tests. Key areas of focus include the fundamental principles of Instagram account management, the creation of engaging content, effective audience interaction, and performance analytics. Upon completion, participants will apply their newly acquired skills by establishing and managing an official Instagram account for the village, aimed at enhancing their digital presence. The anticipated outcome is that Wanagiri village will be more adept at using Instagram to effectively promote village initiatives, highlight local events, products, and engage with the community. Onwards, will strengthen the village's outreach capabilities and contribute to the overall development and visibility of local resources.

THE EFFECT OF THE #30DAYSZEROWASTECHALLENGE CAMPAIGN MESSAGE ON AWARENESS AND BEHAVIOUR CHANGES OF @ZEROWASTE.ID_OFFICIAL FOLLOWERS

Akyla Salma WIDJAYA — 2024-11-11

Environmental issues and the increase in piles of waste are influenced by annual population growth and lifestyle. Waste which is now continuing has become a big problem because it concerns personal health and the health of the earth. Dealing with the waste problem requires awareness and changes in minimalist behavior from the community to be wiser in using good or food so that the negative impacts can be minimized. Therefore, zero waste created a campaign to invite people to adopt habits that can reduce waste production with the aim of raising awareness, changing behavior and a healthier lifestyle with the hashtag #30dayszerowastechallenge. This research aims to determine whether there is an influence of messages from the #30dayszerowastechallenge campaign on awareness and changes in the behavior of zero waste followers. This research used a quantitative approach by distributing questionnaires to 400 respondents. The results of this research show an influence between the zerowaste campaign message on followers' awareness and there is also an influence between the campaign message and changes in followers' behavior @zerowaste.id_official.

LESBIAN IMPRESSION MANAGEMENT PRACTICES ON INSTAGRAM SOCIAL MEDIA

Elisabet Laura P. RITONGA — 2024-11-11

Lesbians tend to be introverted, as a result of which lesbians are less well-known and understood than homosexual men. There are still many societies that reject the existence of lesbians and consider taboos in their mindset and sexual order. The purpose of this study is to find out the impression management practices carried out by lesbians on Instagram social media and what obstacles lesbians face in building impressions on Instagram social media. According to Goffman's impression management theory, human behavior, including the clothes we wear, the location where we live, the house we live in, the way we move, and the way we speak, are used to show themselves. This research use descriptive qualitative by conducting interviews with several resource persons. The results found that most of these lesbians still close their identities from the family for fear of rejection. They will be closed when in front of family and public circles, but when in their community they will open up about identity. The impression they display also does not clearly highlight them as part of the Lesbians because they choose to be as comfortable as themselves in terms of appearance, language style and social media style.

THE INFLUENCE OF 'JOGET GEMOY' M ON THE ELECTABILITY OF PRABOWO-GIBRAN IN GENERATION Z

Kayla MARTIZA — 2024-11-01

This study aims to measure the "Influence of 'Joget Gemoy' Content on the Tiktok Platform on Prabowo - Gibran's Electability in the 2024 General Election". The theoretical basis in this study is the New Theory. This type of research is quantitative research. The sampling technique in this study is the Stratified Random Sampling Technique (Stage Sample) with 380 respondents involving students from Trisakti University Jakarta at the Faculty of Economics and Business. The data collection method in this study used a Questionnaire which was then processed using the SPSS 25 application. The findings reveal how viral content on social media, especially TikTok, can influence voter perceptions and decisions, with a primary focus on the younger generation or Generation Z. The use of the Tiktok Platform media is attractive to Gen Z. In line with the important role of social media, especially Tik Tok in political campaigns, it is an effective means of introducing candidates, allowing them to convey messages quickly, widely, and efficiently. This is in line with the fact that the 'Joget Gemoy' content on TikTok has a strong and significant influence on Prabowo - Gibran's electability in the 2024 Election.

THE INFLUENCE OF THE DIGITAL CAMPAIGN “ BEAUTY IS UNIVERSAL” ON DEAR ME BEAUTY PURCHASE DECISION

Rediva Rahma Putri TAMHER — 2024-11-01

Dear Me Beauty, which has been established since 2017, conducted a digital campaign in February 2021 entitled Beauty is Universal. In this digital campaign, Dear Me Beauty wants to say that beauty is a relative thing, regardless of gender, skin color, and other differences. Dear Me Beauty wants Indonesian women to understand that every human being is born with their own uniqueness. The aim of this study is to examine the impact of the "Beauty is Universal" digital campaign on purchasing decisions for Dear Me Beauty products. The research is grounded in the Elaboration Likelihood Model (ELM) theory and employs a quantitative survey method. The population for this study consists of followers of Dear Me Beauty's Instagram account, with a sample size of 400 respondents. The findings reveal that digital campaigns have a significant influence on purchasing decisions, accounting for 49% of the decision-making process. Furthermore, based on the regression coefficient test, the study shows a significance value of 0.000, which is less than the threshold of 0.05. This indicates that the hypothesis suggesting the digital campaign (X) has a meaningful effect on purchasing decisions (Y) is accepted.

DIGITAL PROMOTIONAL CONTENT DESIGN TRAINING WITH CANVA FOR MSME CIOMAS, BOGOR

Kania RATNASARI — 2024-11-01

This training activity aims to improve the ability of MSME actors in Ciomas to create attractive and professional digital promotional content through the Canva application. This application was chosen because of its ease of use by MSME actors who do not have in-depth technical skills in graphic design. During the training, participants are taught to create logos, business cards, as well as other promotional content that suits their business identity. This activity aims to overcome common problems faced by MSMEs, such as lack of knowledge about technology applications and difficulties in creating attractive content for product promotion. The training was conducted with a hands-on discussion and hands-on method, where participants used Canva on their respective devices to produce the desired design. The results of this activity showed that participants improved their ability to design digital promotional content, thereby helping them strengthen branding, expand market reach, and increase competitiveness in the digital era. This training was attended by 17 MSME actors in Ciomas consisting of food & beverage businesses.

TRANSFORMING COMMUNITY GROWTH BY ENHANCING COMMUNITY DEVELOPMENT WEBINAR SERIES EFFECTIVENESS: A CASE STUDY

Joice Yulinda LUKE — 2024-11-01

This study paper investigates the significant factors contribute to webinar series play in promoting the growth and participation of communities in the modern era of digital technology. As online learning and virtual communities continue to grow in popularity, it is becoming increasingly important for organization that want to develop and sustain healthy communities to have a solid grasp of how to maximize the efficacy of webinars. The purpose of this study is to investigate key factorsthat contribute to the success of English webinar series under community development activities. There were 10 participants, members of small medium enterprises coordinated by BINUS Community Empowerment Center involve in the webinar series. At the end of the webinar, these participants provided feedbacks on the crucial elements of webinar series such as presenter performance, content, and duration. The success of webinar series is improved by identifying best practices in managing the vital elements of webinar series, which done by conducting an online survey and descriptive qualitative analysis of the case study. Community managers, educators, and organizations who want to use webinars as a tool for community growth and information dissemination will benefit greatly from the significant insights as the result of this study.

ENHANCING DIGITAL SAFETY KNOWLEDGE INDONESIAN MIGRANT WORKER IN MALAYSIA

Puji RAHAYU — 2024-11-01

This community service activity at Universitas Mercu Buana focuses on enhancing the digital literacy of Indonesian migrant women in the PERMAI community in Malaysia. Recognizing the unique challenges faced by this marginalized group, the program aimed to improve participants' knowledge, skills, and confidence in navigating digital spaces, particularly in the context of online security and data privacy. Through a thorough needs assessment, targeted training sessions were developed to address common digital challenges such as cyber threats, online scams, and safeguarding personal information. The study's findings demonstrated a significant increase in participants' digital literacy and their ability to protect themselves online, showcasing improvements in both knowledge and self-assurance when dealing with digital tools. This initiative highlights the importance of equipping vulnerable populations with the necessary skills to safely and effectively engage in the digital world, promoting greater inclusion and empowerment. The program's success not only strengthens the digital capabilities of these migrant women but also contributes to the broader conversation on digital inclusion, security, and access for marginalized communities.

SIMPLE BOOKKEEPING TRAINING FOR UMKM ACTORS IN SOUTH MERUYA VILLAGE

Lawe ANASTA — 2024-11-01

This Community Service Program was created in connection with the planned community service activities in the form of training with the theme "Simple Bookkeeping Training for MSMEs inSouth Meruya Subdistrict”.This training aims to improve knowledge and understanding for pas an MSMEin learning simple bookkeeping for his business activities.The purpose of PkM activitiesThis simple bookkeeping training can provide understanding benefits to pas an MSMEin compiling simple bookkeeping. The accounting process is a very important process in an organization or business because the accounting process is part of presenting business information related to profits and losses.The problem: 1)Bookkeeping System, accounting cycle and Financial Reports. 2) Partners have not been able to prepare bookkeeping documents and record them in detail and neatly according to the accounting cycle. 3) Partners have not been able to calculate profits in preparing Financial Reports according to the accounting cycle. 4) Marketing. Lack of understanding of business actors in choosing and determining market segments and market needs in the surrounding environment.Solution:Based on the problems that have been described in the situation analysis above, the solution that will be carried out is to provide training for MSME actors in the Meruya Selatan sub-district, West Jakarta so that they can easily understand and understand accounting so that they can make simple financial accountability reports related to home businesses or MSMEs.Target: It is expected that this activity will be for UMKM actors in Meruya Selatan sub-district, West Jakarta, so that they can understand and be skilled in accounting for personal, household and UMKM business finances in making their financial reports. Target output achievements:Improvement of community values (arts, culture, social, politics, security, peace, education, health).

BUILDING A POSITIVE IMAGE: PERSONAL BRANDING TRAINING FOR SMA 7 BEKASI STUDENTS

Tri Dhiah CAHYOWATI — 2024-11-01

Personal branding is an important concept that helps individuals build a unique identity that is recognized by others. With the increasing use of social media and digital technology, personal branding is becoming increasingly relevant, especially in the world of education. This training aims to improve the understanding and skills of grade 12 science students in building strong and authentic personal branding through the use of social media. The goal is to help students improve their skills and creativity, introduce their identity, and increase their confidence in public speaking. The training is conducted using interactive methods that include group discussions, simulations, and case studies to understand the concepts of personal branding, new media literacy, and digital media management. In addition, participants are given practical training to develop real skills such as creating a digital portfolio and writing effective personal branding content. Evaluation was conducted through a survey to measure participants' understanding and impressions after the training. The survey results showed that this training was very useful and had a positive impact on participants. Participants felt that this training improved their skills and creativity in personal branding and provided new knowledge that was relevant to today's digital era. Many participants emphasized the importance of personal branding to increase self-confidence and manage social media to build a positive image. They also admitted that this training helped them to know someone's personality through social media and provided insight into the use of technology such as AI in everyday life.

INCREASING HUMAN RESOURCE COMPETENCY FOR THE SUSTAINABILITY OF MSME BUSINESSES IN PULAU PINANG, MALAYSIA

Lenny Christina NAWANGSARI — 2024-11-01

Sustainability in business is not only about creating processes that support environmental and social sustainability but also about ensuring the longevity of the company itself. Sustainable businesses provide both short-term and long-term benefits, making it essential for MSMEs (Micro, Small, and Medium Enterprises) to develop high-quality human resources (HR). HR competency is crucial for MSMEs to thrive in the face of global competition. This community service project aims to equip MSME owners and employees with the knowledge of HR competency development to enhance performance and implement business sustainability strategies. By improving the skills and quality of their workforce, MSMEs can increase their competitiveness and ensure business continuity. The level of competence possessed by HR will directly influence the overall performance of the MSMEs, as well as their ability to remain competitive in the market. Thus, by fostering professional and competitive HR competencies, MSMEs can improve their operational effectiveness and enhance their chances for sustainable success in a globalized economy.

WORKSHOP ON PREVENTING SEXUAL VIOLENCE IN PUBLIC SPACES USING PSEA POLICY TO IMPROVE THE RIGHTS OF BADUY WOMEN

Fany N. R. HAKIM — 2024-11-01

This community service workshop aimed to raise awareness and educate Baduy women on the importance of the Protection from Sexual Exploitation and Abuse (PSEA) policy. Recognizing the urgent need to address the vulnerability of this marginalized group, the workshop focused on creating a safe and inclusive environment that empowers women to recognize and report cases of sexual exploitation and abuse. Through interactive sessions and informative materials, the workshop facilitated a comprehensive discussion on the key principles of the PSEA policy, emphasizing the rights and protections offered to indigenous women. Participants actively engaged in role-playing exercises, group discussions, and case study analysis to better understand the implications of the policy in the context of their communities. As a result of the workshop, Baduy women gained a deeper understanding of their rights and the mechanisms available to them to safeguard their well-being. Participants expressed an increased sense of self-confidence and empowerment, as evidenced by their active participation and commitment to spreading awareness in their communities. In addition, the workshop fostered a supportive network among participants, encouraging mutual support and solidarity in upholding the principles of the PSEA policy. The success of this workshop underscores the importance of ongoing education and advocacy in protecting the rights of indigenous communities. In the future, this work must be maintained by building a sustainable support system and initiatives that prioritize the welfare and empowerment of indigenous women in Indonesia within the PSEA policy framework.

DISSEMINATION OF THE USE OF THE AL-QURAN PILLAR ARCHITECTURAL MODEL AT AL MA'MURIYAH BOARDING SCHOOL PASIR ANGIN

Putri SURYANDARI — 2024-11-01

10 to 20 students every month, specially sent from Al Ma'Muriyah Megamendung Islamic Boarding School, to memorize the Qur'an to Al Ma'Muriyah Pasir Angin Islamic Boarding School. In motivating students to memorize the Qur'an, a new memorization technique is socialized, namely by using an aid in the form of the Qur'an Pillar Architecture. The method of memorizing letters and verses using the Qur'an Pillar Architecture is a method that was first discovered by the Architecture Study Program of Budi Luhur University in collaboration with the Hafisun Alim 74 Foundation. The education and distribution methods are used to socialize the Qur'an Pillar Architecture to students at the Pasir Angin Islamic Boarding School. The education carried out is through training in the use of the Qur'an memorization application through a web application and an Android system. The distribution of aids in the form of 3D models is carried out by educating students on how to use them. The results of this socialization made the Tahfiz enthusiastic to use this memorization tool to improve their ability to memorize the letters and numbers of the verses of the Al-Quran visually and virtually.

KNOWLEDGE AND ATTITUDE OF POSYANDU CADRES REGARDING THE USE OF TELEDENTISTRY (STUDY ON PISANGAN VILLAGE, EAST CIPUTAT)

Ratu Inneke ALIEFIA — 2024-11-01

Teledentistry is part of telemedicine, and it can effectively provide dental and oral services to the community, especially to underserved communities. Posyandu cadres can also use teledentistry. The knowledge and attitude of posyandu cadres is the basis that can encourage posyandu cadres to be able to carry out one of the roles of posyandu cadres as a long-arm health center to help provide access to dental and oral health services to the community by utilizing teledentistry. The purpose of this study is to explain the knowledge and attitude of posyandu cadres regarding the use of teledentistry in Pisangan Village, East Ciputat. The descriptive research method used a cross-sectional design with a total sample of 207 posyandu cadres using a purposive sampling technique. The questionnaire was a Google form containing an informed consent sheet, six knowledge questions and nine statements of attitude regarding teledentistry. The Univariate test showed that of the 207 posyandu cadres, the majority were in the age range of 46-55 years (48.3%) with a high school/equivalent education level (60.9%) who had a good level of knowledge (69.1%) and had a positive attitude (97.1%) towards teledentistry.

DIFFERENCES KNOWLEDGE IN EARLY CHILDHOOD CARIES (ECC) PREVENTION AMONG PRIMIPAROUS AND MULTIPAROUS BREASTFEEDING MOTHERS

Annisa SEPTALITA — 2024-11-01

Early Childhood Caries is a common dental health issue among children. According to the Basic Health Research of Lampung Province in 2018, the prevalence of active dental caries ranged from 19.6% to 20.67%. Multiparous breastfeeding mothers (> 1 child) tend to have more experience and are likely to possess better knowledge regarding oral health compared to primiparous mothers (1 child). The aim of this study is to analyze the differences in knowledge about Early Childhood Caries prevention between primiparous and multiparous breastfeeding mothers at the Maternal and Child Health Clinic of Satelit Public Health Center Bandar Lampung City. This study is a quantitative cross-sectional study with comparative analytical testing using the Mann-Whitney test. A sample of 100 participants was selected through quota sampling. The participants were interviewed using a questionnaire consisting of 8 questions. The results showed that the average knowledge score for primiparous breastfeeding mothers was 4.09±1.176, while for multiparous breastfeeding mothers, it was 4.79±1.160. Bivariate analysis showed a significant difference p=0.019 in knowledge about Early Childhood Caries prevention between multiparous and primiparous breastfeeding mothers. This study indicates a significant difference in Early Childhood Caries prevention knowledge, with multiparous breastfeeding mothers having greater knowledge compared to primiparous breastfeeding mothers.

LEVEL OF KNOWLEDGE ABOUT THE DANGER OF SMOKING ON PERIODONTAL HEALTH AMONG SMOKERS

Veronica Septnina PRIMASARI — 2024-11-01

Smoking habits in Indonesia is one of the health problems and becomes a socially complex problem. Nicotine content in cigarettes can damage the immune response system and cause constriction of blood vessels, including the blood vessel in the tissue around the teeth. This condition can increase pocket depth, alveolar bone loss, and tooth loss. The aim of this study was to explain the level of knowledge about the danger of smoking in smokers at Sriamur Health Center of Bekasi Regency. This study was a descriptive study with a cross-sectional design. The total samples were 100 smokers at Sriamur Health Center of Bekasi Regency. Data collection was conducted using questionnaires in Google Form. The statistical test used was univariate. The results of the study obtained those smokers at Sriamur Health Center of Bekasi Regency age 24-34 years with male at 85% and female 15%. 1% of the smokers had a low knowledge about the danger of smoking to periodontal health, 50% had a moderate knowledge, and 45% had a high knowledge. The conclusion from this study was level of knowledge about the danger of smoking on periodontal health in smokers at Sriamur Health Center of Bekasi Regency had a good knowledge.

SUSTAINABILITY IN DENTAL PRACTICE : KNOWLEDGE, ATTITUDE, AND PRACTICES OF DENTISTS ABOUT GREEN DENTISTRY CONCEPT

Cristivani Yolanda NAINGGOLAN — 2024-11-01

Green Dentistry involves providing oral health care using environmentally friendly technologies, procedures, and materials, as well as employing innovative technologies that enhance performance and reduce negative environmental impacts. Dentists are expected to integrate environmentally friendly dental care principles with the 4R principles: Reduce, Reuse, Rethink, and Recycle. Dentists should have a thorough understanding of how to apply the Green Dentistry concept. This study aims to evaluate the implementation of Green Dentistry principles among dentists in practice in the Province of Lampung. Using a descriptive design, the study focused on dentists who are members of the PDGI (Indonesian Dental Association) in the Province of Lampung. The sampling technique used is non-probability sampling with purposive sampling. Non-probability purposive sampling is utilized for data collection via a questionnaire distributed through Google Forms and subsequently analyzed using computer-based statistical software. The findings indicate that 69.7% of dentists in the Province of Lampung demonstrate a moderate level of behaviors in relation to Green Dentistry principles in their practice, reflecting a moderate degree of integration of environmentally friendly dental care practices.

IMPROVING UNDERSTANDING OF CASH FLOW REPORTS THROUGH ACCOUNTING EDUCATION AT SMKN 16 JAKARTA

Meiliyah ARIANI — 2024-11-01

Community service activities This aims to increase the understanding of 16 Jakarta vocational high school students regarding cash flow statements through applied accounting education. Cash flow statements are an important component of financial statements, which are often difficult for students to understand, so a more practical and interactive approach is needed. Activities This is done through workshops and case study simulations to introduce the draft basic operating cash flows, investments, and financing. Through this approach, students are invited to directly practice compiling and analyzing cash flow reports. The results of the activity showed an increase in students' understanding of the importance of cash flow statements in financial management. This education not only enriches students' accounting competencies, but also prepares them well to face challenges in the world of work. This program is expected to be sustainable and part of the additional curriculum in schools. Students' enthusiasm and active participation show that more interactive learning methods can increase their motivation and involvement in the learning process. In addition, this program also provides a new perspective for teachers in adopting learning methods that are more relevant to the needs of students and the demands of the world of work.

ANALYSIS OF AUDIENCE RECEPTION OF KOREAN DRAMA TRUE BEAUTY REGARDING BEHAVIORAL IMITATION

Rialdo Rezeky Manogari Lumban TORUAN — 2024-11-01

Korean drama “True Beauty” stars Moon Ga Young and Cha Eun Woo in the leading roles. The drama tells the story of a high school girl who is mocked and ridiculed for her unattractive appearance, leading her to learn makeup skills to become beautiful and gain social acceptance. The aim of this study is to understand the audience's reception of the Korean drama “True Beauty” in relation to behavior imitation. This research employs a constructivist paradigm and uses reception analysis methodology along with Stuart Hall's Reception Theory. Data collection techniques include in-depth interviews, documentation, and literature review. The participants were selected using purposive sampling, with five respondents. The results indicate that the audience's reception of the messages conveyed in the Korean drama “True Beauty” about behavior imitation varies according to individual perspectives. The diverse backgrounds, education, social environments, psychological states, and experiences of the respondents lead to differing interpretations. Consequently, the five respondents in this study do not exhibit consistent dominant, negotiated, or oppositional positions.

FOOD POISONING PREVENTION EFFORTS THROUGH FOOD SAFETY SOCIALIZATION FOR THE WOMEN'S GROUP OF PKK RW 013 JAKAMULYA, SOUTH BEKASI

Shanti PUJILESTARI — 2024-11-01

A Microbiological hazards are associated with cases of food poisoning, with the most recent outbreak reported in 2023 in the Bantar Gebang area of South Bekasi, where two people died. Other food safety hazards include physical and chemical hazards. Food safety is often overlooked by PKK members, even though mothers are typically responsible for managing household food. The selection of food ingredients becomes increasingly difficult with the growing availability of unsafe food products. Additionally, there are issues with food handling and processing. The partner for this Community Service Program (PKM) is the PKK group of RW 013, Jakamulya, South Bekasi. The problem identified among the partners is a gap in their in-depth knowledge of household food safety, despite their role as household food managers. The proposed solution is to conduct a household food safety awareness program. The proposed activities include, first, a situation analysis; second, planning; third, socialization of household food safety; and fourth, evaluation. The results of the awareness program indicate a 42% increase in knowledge. A 0.9% improvement in positive attitudes towards household food safety was also observed. Participants expressed that the activities were beneficial for mothers in their roles as household food managers.

NO ONE LEFT BEHIND: THE FIRST “AIDAGOGY” STRATEGY FOR PIE (PARTNERSHIP IN EDUCATION) COMMUNITY DEVELOPMENT

Esyin CHEW — 2024-11-01

There are digital divides for pupils in Southeast Asia, especially in the aspect of AI for assessment and feedback. From digital tools to AI, the related research communities remain solo for delivering educational robots with machine learning capabilities from STEM (Science, Technology, Engineering & Maths) discipline. Huge work has been committed for Educational Technology (EdTech) researchers for a crossed disciplinary effort (STEM with educational theory), including British Council funded PIE for women programme, aiming to bridge the gap and to promote equality. A series of educational robotics projects, e.g. AIdagogy in AF (Assessment & Feedback), acts as academic-led outreach strategy between two universities from UK and Malaysia, for inclusive schools’ trials across the two nations: the UK technology origins from EUREKA Robotics Centre with Robot EUREKA, JD Robots and Robot Xiaolongbao for in-class personalised coding learning with assessment and feedback, coupled with the Malaysia home-built STEM robots by the STEM Lab from University Malaysia Pahang Al-Sultan Abdullah. Action research methods with rapid prototype development were adapted for the work for selected underprivileged communities including Muslim & Christian, and Malaysian & British pupils, in particularly girls. Pilot experiments were conducted in Wales, England and Malaysia for user acceptance with effective results from both students and teachers, as part of a larger scale rolled out between 2022-2029 for the Global PIE for Women programme, this work is a pilot for community learning to other partnering universities in Malaysia, Indonesia, Pakistan and Wales: our work-in-progress and future work are reflected reviewed and enhanced with recommendations for other to reference from.

EXAMINING THE EFFECTS OF DIGITAL WALLET USE ON CONSUMERS

Brett HOLLIS — 2024-11-01

In Indonesia, digital payment methods like wallets and electronic money are becoming increasingly popular. However, more research is needed to explore the link between users' impulsive and consumptive purchasing behaviors and their use of these payment options. This study examines the impact of perceived ease of use (PEOU) of digital wallets, perceived usefulness (PU), perceived enjoyment (PE), and financial literacy (FL) on the mediating role of consumer attitude (CA). It also explores CA's effect on consumptive (CB) and impulsive behavior (IB), and its moderating role between financial literacy and both behaviors. The study aims to determine whether financial literacy directly affects consumptive and impulsive behavior. The research surveyed 207 digital wallet users in DKI Jakarta, aged 18 to 41, and found that the model explains 72.4% of the variance in CA, 11.4% in CB, and 1.9% in IB. Overall, six out of 10 hypotheses were rejected, and the study’s implications and future research recommendations will be discussed.

MOBILE APPLICATION FOR MONITORING THE GROWTH OF DONATED KIRAY TREES ON THE CISADANE RIVERBANK

Sofyan SOFYAN — 2024-11-01

The riverbank of the Cisadane in South Tangerang, Indonesia, is experiencing erosion issues due to significant fluctuations in water levels and currents. Planting trees with deep and dense root, such as Kiray trees, on the riverbank slopes can help slow down the erosion. Many institutions/individuals have planted trees in the area; however, the survival rate of the tree saplings is rarely monitored. The monitoring of 50 Kiray trees planted by Binus University in June 2024 shows that only 50% of the saplings survive after 2 months. In order to improve the survival rate, it is necessary to monitor the growth of the trees in more detail. This study proposed to develop a mobile application that can be used by many people to register and monitor the growth of the planted trees. The mobile application have been designed based-on the discussion with the riverbank community, to allow multiple users to register and update the data of the trees, including their height and location from time to time.

BUILDING A DATAMART FOR DASHBOARD DESIGN TO DECISION SUPPORT SYSTEM OF LEGAL DIVISION

Julio KEVIN — 2024-11-01

The goal of development and implementation is to identify, analyze needs, design datamart and making a dashboard for Decision Support System, especially in the data analysis process of the legal division at PT.XYZ. The design of business intelligence uses a Business Intelligence Roadmap approach that refers to justification, planning, and application prototyping. The analysis is carried out on ongoing business processes, then the results of the analysis are used as a reference in the design of the datamart and dashboard for Legal division consisting of a contract dashboard, brand dashboard, opinion dashboard, licensing dashboard, SPSK dashboard, and produce legal reports that meet the provisions of PT.XYZ. The resulting datamart and dashboard can help the Legal division of PT.XYZ perform data analysis and facilitate the decision-making process.

MEDIA DEVELOPMENT OF EDUCATION AND PROMOTION BASED ON LEARNING MANAGEMENT SYSTEM (LMS) AT NURUL HIDAYA ISLAMIC BOARDING SCHOOL, CIJERUK-BOGOR

Denik Iswardani WITARTI — 2024-11-01

This paper identified two main problems at Nurul Hidayah Islamic Boarding School (Pondok Pesantren). First, the school has limited access to learning materials and relies on printed books. Learning assessment there are conducted conventionally through face to face by giving memorization test. Students (called Santri) have to take a written test every six months. Second, the existence of the Pondok Pesantren Nurul Hidayah is less know. Their promotional activities only carried out by word-of-mouth. This community service activity (PKM) proposed a solution to address those problems. To improve learning process at Pondok Pesantren, PKM developed a Learning Management System (LMS). To improve its visibility, it installed a Search Engine Optimization (SEO) on the LMS website. This PKM uses the Participatory Action Research (PAR) method, consisting of several stages: problem identification at the Ponpes (to know); problem analysis (to understand); activity planning (to plan); LMS development; administrator training (to act); and evaluation (to change). As an outcome, PKM in Pondok Pesantren Nurul Hidayah has established an LMS structure for online learning. Their teachers (called Ustad and Ustadzah) have been trained for LMS usage. SEO adjustment have been installed to increase their visibility in search engines.

IMPLEMENTATION OF EDUCATIONAL GAME “FIRE MITIGATION” AUDIO BASED FOR BLIND PERSONS DISABILITIES WITH MDA FRAMEWORK METHOD

Ricky Widyananda PUTRA — 2024-11-01

Fire is disaster with the largest percentage, in matter this is the victim, isn't it just public general living normally, but sometimes there are also friends disabilities who are victims. Mitigation disaster fires in urban areas for sufferer disability still focus on socialization shaped descriptive. Even though sufferer disability is the most vulnerable groups moment happen disaster. One of the group disability are the tuna. Along with with rapid development of media and technology, disability blind now start can using a smartphone that can emit voice for navigation. Then it was found problem in the form of "how understanding group blind related mitigation disaster specifically fire based on application education". In context activity devotion public this, we do activity located at SLB-A Pembina Tingkat Nasional Jakarta. With have a basic idea in the form of innovation in designing educational games for group blind. In matter this we will focus on design design made with to apply approach LeBlanc MDA Framework method. Approach this is a method consisting of from three components main namely Mechanics, Dynamics and Aesthetics for see experience user when interact with devices, one of which is educational games. So that expected with the existence of educational games This can make means learning for group blindness and prevention beginning to disaster fire.

DIGITAL TRANSFORMATION AND SUSTAINABILITY OF CULTURAL COMMUNITIES

Rocky Prasetyo JATI — 2024-11-01

This article examines the role of digital technology in the preservation of cultural heritage, focusing on community development and the preservation of traditional Javanese arts. Based on the literature review and field observations, this article discusses a paradigm shift in cultural preservation and promotion through digital technology, especially in the context of traditional Javanese music. Previous studies have shown that the internet and digitalization play an essential role in promoting and sustaining cultural wealth. This article explores how digital technologies facilitate traditional music's recording, archiving, and distribution, thereby expanding access for modern society and the global community. Platforms like Google Arts & Culture strategically introduce cultural heritage by providing open access to art and cultural collections from different countries, making traditional culture more accessible and appreciated by the wider community. The discussion also highlighted the role of online cultural communities as the main driver in preserving and promoting culture in the digital era. Technology expands access to and distribution of cultural information and encourages collaboration, innovation, and connectivity between individuals and communities. This article is part of the author's efforts to assist the community development process in the cultural community in Klaten, emphasizing the importance of digital technology as a strategic tool in community development and cultural preservation. This technology is expected to be adopted by individuals, organizations, and governments to maintain and develop cultural heritage to remain relevant.

STRATEGIES FOR ORGANIZATIONAL CHANGE AT RAGUNAN ZOO PARK TO ACHIEVE SUCCESS IN IMPLEMENTING INFORMATION TECHNOLOGY

Zahera Mega UTAMA — 2024-11-01

This research aims to analyze the organizational change strategy at Ragunan Wildlife Park for successfully implementing information technology, using Leavitt's Diamond model. The study employs a qualitative approach and a case study method, guided by a constructivist research paradigm and purposive sampling. Data were gathered through in-depth interviews and analyzed qualitatively using the filling system method. The findings reveal that change management at Ragunan Wildlife Park, guided by the Leavitt model, demonstrates that the implementation of information technology has led to technological changes that impact personnel. Employees are now required to develop competencies in technology use, which has altered job responsibilities and influenced the organizational structure. This change management is backed by top management to ensure the successful implementation of information systems. However, Leavitt's model does not address the role of the external environment in influencing changes in any of the variables. It is recommended to include the external environment's role to align change management with community needs.

SOCIALIZATION AND TRAINING ON THE USE OF QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) FOR DIGITAL PAYMENTS IN UMKM HUTAN BAMBU BEKASI

Siti Aminatu ZUHRIA — 2024-11-14

The use of digital transactions for non-cash payments can support MSME businesses to survive and develop in the era of internet technology. One of them is Bank Indonesia (BI) encouraging UMKM players such as those in tourist

attractions to carry out digital payment transactions using the Quick Response Code Indonesian Standard (QRIS) as a more efficient non-cash payment system. This research aims to support the quality development of MSME businesses which needs to be carried out in training on the use of QRIS as a more efficient non-cash payment system. Socialization and training activities on the use of QRIS show that UMKM Hutan Bambu Bekasi business actors in the Bekasi UMKM Hutan Bambu Bekasi have not yet implemented a digital payment system because the tourist attraction is still relatively new and the UMKM are just starting out, apart from the tourist location being in the village. This makes this activity very useful for increasing productivity for UMKM Hutan Bambu Bekasi

OPTIMISATION OF THE AYAHASI WEBSITE (OPSI) AS A SELF-LEARNING MEDIA FOR THE AYAHASI INDONESIA COMMUNITY

Megah STEFANI — 2024-11-14

The exclusive breastfeeding rate in Indonesia has not met the national target. A study shows that father's support has a positive impact on breastfeeding success. However, fathers' involvement in breastfeeding support has not been optimized, and one reason is low knowledge of breastfeeding. To support the AyahASI community, this community service was aimed at developing and optimising the AyahASI website and developing educational material in the form of posters and pocketbooks. AyahASI website has been developed to be a self-learning media that can be accessed independently by father. By optimizing the website, it is hoped that this platform can provide more comprehensive, interactive, and user-friendly information on various topics around breastfeeding, the role of fathers in parenting, and family health. An educational tool about breastfeeding was developed, which includes a 7 poster and a pocketbook with engaging and creative design to attract readers. In conclusion, AyahASI website look and content had been improve that can be suitable for father breasfeeding information channel.

TRAINING IN MAKING CORRESPONDENCE AND FINANCIAL REPORTS USING MICROSOFT WORD AND MICROSOFT EXCEL APPLICATIONS AT RT.05 RW.01 CIPAYUNG JAYA DISTRICT, DEPOK CITY

Dedy WAHYUDI — 2024-11-15

Community service activity partners are in the RT area in RT.05, RW.01, Cipayung Jaya Village, Cipayung District, Depok City. Based on the existing problems, the RT 05 administrators make correspondence and financial reports manually and make financial reports by hand in the ledger, so that there are often difficulties in searching for data, data loss, and file damage. To overcome the problem, the solution provided is to carry out counseling and training activities for the administrators of RT.05, RW.01, Cipayung Jaya Village, Cipayung District, Depok City in making correspondence using MS Word and Financial Reports using the MS Excel application. This activity provides a solution by utilizing and maximizing the tools and functions in MS Word and MS Excel so that it can provide convenience. Efficient in compiling correspondence and financial reports in order to improve the quality of service of RT/RW administrators in serving the community. The results of this community service activity are an increase in knowledge and skills by 70%. The implementation went smoothly, and participants were very enthusiastic in participating both in terms of attendance and in submitting questions and experiences related to correspondence and financial reports using MS Word and MS Excel applications

DIGITALIZING FINANCIAL RECORD FOR IMPROVING CIOMAS JAYA MSMEs ADVANTAGE COMPETITIVE

Ilham Habibi ZAKARIA — 2024-11-14

The financial aspect is a key factor in business activity process, especially for Micro, Small & Medium Enterprises (MSMEs). Financial management process has a major impact on business sustainability. Generally, MSMEs have financial problems, including (1) less financial understanding, (2) low awareness of financial recording, and (3) the inability to use appropriate digital financial platforms. Based on this reasons, this activities aim to 1) provide education and training on the importance of good and correct MSME financial management according to the needs and interests of each business, 2) educate MSMEs about digital finance, its benefits and advantages for daily business activities, and 3) provide training and assistance on how to use the BukuWarung application as a medium to record and control the financial flow of business processes. The existence of these activities increases the technical capabilities Micro, Small & Medium Enterprises (MSMEs). Technical matters will ultimately increase the productivity and efficiency of business operations and transactions.

ADVANTAGES OF 360O VIRTUAL GREEN SPACES TOUR TO SUPPLEMENT SUSTAINABLE ARCHITECTURE EDUCATION: CASE SRENGSENG URBAN FOREST IN WEST JAKARTA

Sigit WIJAKSONO — 2024-11-15

This paper aims to analyze the benefits of using 360° virtual tours as a tool in sustainable architecture education, with a case study of the Srengseng City Forest in West Jakarta. The technology used includes a 360° GoPro Max camera, a DJI Mavic 3 drone, and the Keyplano application to produce immersive and interactive visualizations of green spaces. Through this method, architecture students can learn important elements in sustainable design, such as vegetation layout, water management systems, and the ecological function of green spaces without having to make aphysical visit. The evaluation results show that most students experienced an increased understanding of sustainable architecture after using the virtual tour. Additionally, this technology offers significant accessibility and flexibility inthe learning process. However, limitations in physical sensory experience remain an obstacle. Therefore, the use of 360° virtual tours should be seen as a complement to physical field learning, with great potential to increase the effectiveness of sustainable architectural education.

EDUTOURISM AS AN EFFORT TO STRENGTHEN KELAN VILLAGE RESILIENT AND PRO-ENVIRONMENTAL TOURISM VILLAGE

Putu Eka Pasmidi ARIATI — 2024-11-14

Kelan Tourism Village is located in Kuta District, Badung Regency, Bali Province, and has the potential for marine tourism and culinary tourism by utilizing sea products in the form of seafood as the main menu. This tourism potential is currently underway, but economically it has not yet had a maximum impact, as a result of the existence of complementary products in the form of vegetables to complement the seafood menu which are still purchased from outside the Kelan Tourism Village, even though the plantation area is still available. Based on these problems, the solution provided is the application of the Biofloc Aquaponics Integrated Urban Farming Model, Drip Irrigation Vegetable Garden Tilapia which is packaged as edutourism, targeting elementary school students, middle school students, tourists/visitors, and the Kelan Tourism Village community. The implementation of the solution shows that there has been an increase in understanding, knowledge and skills of the target groups, namely elementary school students, junior high school students, tourists/visitors and the community regarding Integrated Urban Farming Aquaponics Biofloc, Tilapia Fish Garden Vegetable Drip Irrigation. Apart from that, people involved in culinary tourism also experienced an increase in income, as a result of reduced purchases of complementary products in the form of vegetables that they were able to produce themselves, as well as strengthening environmental conservation.

TRAINING ON MAKING CREATIVE ECONOMY-BASED TOUR PACKAGES IN PASIR EURIH TOURISM VILLAGE, BOGOR REGENCY

Hifni ALIFAHMI — 2024-11-14

Pasir Eurih Tourism Village as one of the villages in Bogor Regency has advantages, namely rice field scenery, traditional culinary such as banana chips, cassava chips, jipang, rocking and diamond flower cakes, historical relics such as Batu Karut Site, Sri Bagenda Park, and Jaladunda Well. The potential of the Pasir Eurih tourist destination has not been developed into a tour package, even the documentation in making the tour package does not exist. The available tour packages have not sold the diversity of potential of existing tourist destinations. The price of the package is not in accordance with the available facilities, the number of large packages offered for 300 people. Tour packages need to be made by combining several superior tourism products. Tour packages can be used as a promotion from the Pasir Eurih tourist destination. Community service provides training to the manager of the Pasir Eurih tourist village on how to make tour packages that contain transportation, tourist attractions, accommodation, food & beverages as well as services provided and various tour packages offered. The results of this Community Service recommend three tour packages, namely Overtime Ka Tourism (WKL), Ulin Ka Overtime Tourism (WUL), and Mulih Ka Overtime Tourism (MKL).

SUSTAINABILITY OF FLOWER VENDORS AT PASAR BUNGA RAWA BELONG, JAKARTA, INDONESIA

Hasnah HARON — 2024-11-14

Pasar Bunga Rawa Belong, established in 1989, is the largest flower market in Jakarta and Southeast Asia, offering a wide variety of fresh and dried flowers, along with agricultural supplies. The market supports around 600 traders, many of whom have been selling for over 20 years. This paper proposes strategies for the market's long-term sustainability. A literature review, a discussion with the Flower Traders Association, and interviews with flower traders were conducted to explore their success stories and challenges. A SWOT analysis was then developed based on these findings. The analysis led to key strategies aimed at ensuring the sustainability of Pasar Bunga Rawa Belong. These strategies include strengthening collaboration between market stakeholders and the government, enhancing infrastructure, providing technical training and financial support, and improving traders' skills in flower arrangement, financial management, and marketing. Furthermore, marketing efforts should emphasize the emotional and cultural significance of flowers to strengthen customer engagement. These strategies aim to secure Pasar Bunga Rawa Belong’s ongoing contribution to the local economy.

EXPLORING THE IMPACT OF WORK CULTURE AND OFFICE MANAGEMENT ON CULTURAL INTELLIGENCE

Rafly Septiawan IFRAN — 2024-11-14

This study aims to explore the complex relationship between workplace culture, office management systems, and Cultural Intelligence (CQ). Utilizing a detailed literature review approach, the research analyzes the impact of workplace culture and office management systems on the development of Cultural Intelligence (CQ) among employees. Findings emphasize the crucial role of an inclusive work environment and office management systems that support cross-cultural training in enhancing individuals' abilities to adapt and interact with diverse cultures. It was found that an inclusive workplace culture, which values diversity and encourages cross-cultural collaboration, along with office management systems facilitating cross-cultural training and skill development, are key drivers in enhancing individual Cultural Intelligence (CQ). The practical implications of this research are significant. Organizations can utilize these findings to formulate policies and implement management practices that support the development of Cultural Intelligence (CQ) among employees and industrial growth. Additionally, the theoretical implications of this research expand our understanding of the complex dynamics shaping Cultural Intelligence (CQ) within organizational contexts. Moving forward, future research efforts may include empirical investigations to validate observed relationships and further explore additional factors influencing Cultural Intelligence in the workplace. Such efforts promise to enrich our understanding of the intricate dynamics underlying Cultural Intelligence (CQ) and inform strategies aimed at fostering culturally competent workforces.

SUSTAINABLE DEVELOPMENT GOALS SOCIALIZATION USING KNOWLEDGE MANAGEMENT SYSTEMS FOR THE FIRST INDICATORNO POVERTY UNDERSTANDING

Wahyu Sardjono — 2024-11-14

Global warming, poverty, climate change, and sustainable development are just a few of the issues facing the world today. The Sustainable Development Goals, which have 169 agreed targets, aim to improve human welfare and protect the environment through 17 main factors. Eliminating all formsof poverty is the first of the sustainable development goals (SDG 1: No Poverty). This objective discusses raising the impoverished's standard of living, guaranteeing their access to essential services, and shielding the entireneighborhood from natural disasters. The community as a whole needs to be informed about and sensitized toward this initiative. Factor analysis is utilized in the system evaluation process, and regression analysis is also used to create mathematical models. In order to successfully measure the performance of SDG 1—no poverty socialization through the use of knowledge management systems—new factors were created as a result of this research. These factors are socializationculture, socialization innovation, socialization technology, and socialization governance.

IMPLEMENTATION OF INDUSTRIAL REVOLUTION 4.0 WHICH CAN ACCELERATE THE SUSTAINABILITY OF CLEAN WATER

Wahyu Sardjono — 2024-11-14

Industry 4.0 is changing the way that businesses conduct their operations. Businesses are under pressure to make full use of information technology and prioritize automation throughout their whole operation. Environmental Social Governance (ESG) is also emphasized in this time. ESG encourages businesses to conserve the environment fully to safeguard the planet. One of the ongoing issues is a lack of water. The purpose of this essay is to establish a direct link between industrial 4.0 and water sustainability. This publication's literature offers some reliable information. One requirement for businesses to remain competitive in the industrial era 4.0 and water sustainability is that they must be able to maintain their operation process. It can be determined that industry players must conduct a deeper analysis of their business model, business process, delivery channels, and management model to be able to respond to the challenges of the industrial revolution 4.0 and the water sustainability requirement by using several approaches.

ENHANCING HUMAN RESOURCE COMPETENCIES TO IMPROVE THE PERFORMANCE OF MICRO, SMALl, AND MEDIUM ENTREPRISES IN MERUYA UTARA

Winda WIDYANTY — 2024-11-14

This article presents the activity of a community service initiative aimed at enhancing human resource competencies to improve the performance of Micro, Small, and Medium Enterprises (MSMEs) in Meruya Utara, West Jakarta. The program, themed "Achieving Business Sustainability and Environmental Sustainability," was conducted by a team from Universitas Mercu Buana and focused on innovative learning methodologies that emphasize participant engagement and experiential learning. The initiative included a series of workshops covering essential topics such as financial literacy, digital marketing strategies, and green entrepreneurship, aimed at fostering sustainable business practices among local MSME actor. The results indicated a positive response from participants, who demonstrated increased knowledge and understanding of business sustainability concepts. Despite some challenges, including limited technological knowledge and infrastructure access, the program successfully motivated participants to adopt sustainable practices and improve their business operations. This initiative not only contributes to the local economy but also aligns with the Sustainable Development Goals (SDGs) by promoting responsible consumption and production patterns.

SOCIALIZATION OF SHARIAH BASED INVESTMENT; TECHNICAL, BENEFIT, AND FUTURE ECONOMIC (ENTREPRENEUR AT PERMAI IN PENANG ISLAND)

NENGZIH Nengzih — 2024-11-14

Indonesia's economic development is greatly influenced by its migrant workers, who play a crucial role in protecting the nation from recession by contributing to the inflow of foreign currency. Despite their significant contributions, the government has shown limited concern for their support, and many Indonesians remain unaware of their impact. This paper explores the feasibility of financing Indonesian personnel to work abroad, comparing conventional and Islamic lending models. Malaysia has been a pioneer in developing Islamic finance, particularly through the introduction of the Shariah Index (SI) on April 17, 1999, by Bursa Malaysia (formerly the Kuala Lumpur Stock Exchange). The Shariah Advisory Council (SAC) designated 276 Main Board companies as Shariah-compliant securities, forming the core of the Bursa Malaysia SI, which serves as a benchmark for investors adhering to Islamic principles. Islamic finance in Malaysia has evolved beyond an alternative to conventional finance, becoming increasingly appealing to all Malaysians, with the Islamic capital market now accounting for 58% of the total capital market. This study also highlights the urbanization of human resources across borders, particularly in the Indonesian Community Association (PERMAI) in Pulau Penang, Malaysia, which includes expatriates, businessmen, lecturers, students, and workers contributing to both domestic and international economies.

BUSINESS TRAINING IMPLEMENTATION OF MANAGEMENT SYSTEMS IN UMKM IN SOUTH MERUYA VILLAGE, WEST JAKARTA

Sri HARTONO — 2024-11-14

Micro Small Medium Enterprises (MSME) are sustainable when each enterprise runs their business consistently by means of management system. The business shall continuously seek for a consistent process in developing products or services, low operating costs, on time product or service delivery, meeting its customer's expectations and avoiding environmental pollution. The MSME owners shall improve their knowledge on applicable models and management standards in order to have robust business structure and framework achieving business sustainability. Implementation of management system improve any business resilience responding to market dynamics due to the MSME process businesses are capable of following their customers' needs and expectations. This is possible from the PDCA cycles enabling MSME to have: planned operation (Plan) leading to quick and accurate application (Do) in which any non- conformances are monitored and immediately corrected or even prevented (Check and Act). This includes a capability to carry out operation changes pursuit for matching market dynamic and unavoidable competitions. In summary, the implementation of management system is beneficial to increase MSME's internal adaptability in providing consistent quality of product or service, lower operating costs, timely delivery as well as flexibility to match external turbulence. MSME sustainability in Indonesia, at the end, increasing national economic robustness.

FINANCIAL LITERACY SOCIALIZATION IN MANAGING MSME FINANCES IN NORTH MERUYA VILLAGE

Dian Primanita OKTASARI — 2024-11-14

Many MSMEs face a range of challenges depending on factors such as location, business type, capital, and financial literacy. A common issue is low productivity, often caused by internal problems like inadequate human resource management, technology use, financial literacy, marketing skills, and entrepreneurial ability. Additionally, limited access to capital, technology, markets, and information further stifles MSME growth. The primary financial barrier for MSMEs is their inability to meet banking requirements like proper financial reporting and business development plans, which limits their access to financing. Community service programs aim to address these gaps by educating MSMEs on how to prepare financial reports to secure bank financing, which can help improve production and business expansion. The program conducted at Nusa Indah RPTRA in North Meruya focused on MSME operators and aspiring entrepreneurs, offering social mapping, socialization, training sessions, and follow-up monitoring. As a result, participants gained a deeper understanding of financial management in MSMEs, enabling them to better navigate financial challenges. To ensure the sustainability of these efforts, continued government support, regular guidance for MSME owners, and collaboration between local authorities, PKK cadres, and the broader community are crucial. This integrated approach aims to foster long-term growth for MSMEs

ENHANCING PRODUCT LAUNCH SUCCESS AMONG INDONESIAN SME IMMIGRANTS IN PENANG: A COMMUNITY-BASED APPROACH

Rien Agustin FADJARENIE — 2024-11-14

Accounting is vital for novice entrepreneurs, given the many roles they must undertake during business growth. Competence in accounting allows entrepreneurs to evaluate company performance, identify which aspects are thriving and worth investing in, and pinpoint areas that require improvement or are unprofitable. This community engagement program aims to educate small and medium-sized entrepreneurs, particularly Indonesian immigrants affiliated with the Indonesian Community Organization (PERMAI) in Pulau Pinang, Malaysia, on specific aspects of decision- making in Management Accounting. Understanding these aspects is essential for the sustainability of businesses and serves as a crucial strategic tool, enabling small business entrepreneurs to make real-time projections and predictions. The program contributes to developing decision-making skills in creating innovative products through knowledge of CVP analysis. We use case studies to discuss the implementation of CVP Analysis. Implementing the "Cost Volume Profit Analysis: Building Innovative Products" program is expected to yield tangible outcomes, including the emergence of new innovative products, job creation, and local business growth. Furthermore, by fostering collaboration and knowledge-sharing, it aims to build an ecosystem supportive of entrepreneurship and innovation in Penang, ultimately contributing to the region's sustainable development. In conclusion, this program positively impacts the development of SME entrepreneurs' financial decision-making skills.

DEVELOPMENT OF CASSAVA CHIP PRODUCTION IN THE KERANGGAN ECO- TOURISM VILLAGE BY IMPLEMENTING CREATIVE AND INNOVATIVE TECHNOLOGY

Heru SUWOYO — 2024-11-14

The Golden Indonesia 2045 vision, particularly in achieving economic growth and improving citizens' welfare, relies heavily on sustainable regional development and enhanced local potential. Kampung Ekowisata Keranggan in South Tangerang is one example of an area with significant potential, supported by active community engagement. Its natural beauty, located on the banks of the Cisadane River, draws visitors, and local efforts, such as the establishment of a tourism awareness group in 2020, have contributed to managing these attractions. The growth of MSMEs, particularly in the snack food sector, has supported tourism, but challenges arise with the increasing demand for food production and product diversity. Many MSME actors struggle with the lack of tools to streamline production and offer a wider variety of products. This village empowerment program aims to address these challenges by introducing innovative and appropriate technology, supported by continuous community involvement, to accelerate production and maintain the uniqueness of the region's tourism.

EFFORTS TO IMPROVE UNDERSTANDING OF FINANCIAL STATEMENTS BASED ON SAK EMKM FOR MSMES IN THE MERUYA SELATAN REGION

Putri Dwi WAHYUNI — 2024-11-14

In developing countries such as Indonesia, micro, small, and medium enterprises (MSMEs) play an important role in creating jobs, driving economic growth, and encouraging business development. In the midst of the growth of the MSME sector in Indonesia, there are several problems that make MSMEs still not achieve optimal progress. One of the reasons is the lack of awareness of the importance of financial management. Because they do not know much about financial management, MSME players tend to ignore regulations. However, accounting records and financial management will be very helpful in assessing performance. SAK EMKM, which came into effect on January 1, 2018, is a financial accounting standard for small and medium enterprises (MSMEs). However, MSMEs in the Meruya Selatan Region lack understanding of SAK EMKM and skills in preparing SAK EMKM-based financial statements. This is because not all MSME business owners have economic education, especially accounting. The results of the activity showed that the participants were very enthusiastic and gave positive responses to community service activities. The questionnaire results showed that they strongly agreed by 40% on a scale of 4 with the workshop activities for preparing financial reports regulated by SAK EMKM

INCREASING THE SELLING POWER OF MICRO, SMALL AND MEDIUM ENTERPRISES THROUGH TECHNOLOGY OPTIMIZATION IN THE NORTH MERUYA AREA, WEST JAKARTA

Putri Renalita Sutra TANJUNG — 2024-11-14

The MSMEs in Meruya Utara Urban Village are essential to the local economy, particularly for middle- and lower- income communities. However, these businesses face several challenges, including (1) limited promotion of their products, (2) lack of familiarity with online sales opportunities, and (3) limited digital literacy, particularly in using online platforms for marketing. The potential for growth lies in empowering members of the small industry craftsmen association to utilize online media for product promotion, which could significantly boost their business turnover. This initiative is designed to introduce the community to the concept of digital promotion, equipping MSME actors with the knowledge and skills needed for effective online marketing. By learning to use digital tools, MSME players in Meruya Utara can better promote their products and increase their market reach. The program aims to enhance participation and involvement of MSME actors in digital marketing, ultimately leading to increased consumer awareness and sales. The urgency of this empowerment effort is to provide ongoing assistance and optimize digital media usage, enabling MSME actors to conduct massive promotions that significantly impact their target audience and drive sales growth.

CAPACITY BUILDING IN JOB SUSTAINABILITY FOR PERMAI MEMBERS IN PULAU PINANG, MALAYSIA

Eri MARLAPA — 2024-11-14

This Community Service Program (PPM) aims to improve the self-actualization, competitiveness, and adaptability of Indonesian migrant workers in Malaysia, particularly members of the PERMAI organization in Penang. The challenges posed by regional labor competition, especially after the implementation of the ASEAN Economic Community (AEC), include low productivity, limited education, and insufficient skills among Indonesian workers. To address these issues, the program offers psychoeducation, training, and the introduction of new competencies such as digital literacy, sustainability-focused green skills, and an entrepreneurial mindset. These skills are designed to better prepare participants for the global job market, ensuring long-term employment sustainability and economic contribution. The program targets 50-100 PERMAI members from diverse professional backgrounds, including factory workers, lecturers, and data analysts. Through lectures, discussions, and interactive workshops, the initiative aims to boost self-efficacy in career and business planning while enhancing both hard and soft skills. The integration of digital competencies and environmental awareness aligns with global trends in sustainable work practices, contributing to the development of technology-driven and environmentally responsible workers. The anticipated outcomes include improved career planning, entrepreneurial development, and green job practices. The findings are expected to add theoretical value to sustainable human resource development and digital upskilling.

DEVELOPMENT OF A RUBBER STRAP CUTTING TOOL AS A SOLUTION TO ACCELERATE THE WORK OF FLIP-FLOP RUBBER STRAP CUTTERS IN KAMPUNG BELAKANG KAMAL RT. 009/RW. 03, KELURAHAN KAMAL, KALIDERES DISTRICT, WEST JAKARTA

Eka Purwa LAKSANA — 2024-11-14

One of the areas in Kampung Belakang Kamal has a livelihood as flip-flop rubber cutting workers, specifically the community in RT 009/RW 03. This area is inhabited by around 120 families (KK). Of these 120 families, approximately 50% earn their living as flip-flop rubber cutting workers. The problem that occurs is the lengthy cutting time since they use scissors. The leftover rubber that curves and sticks to the flip-flops must be cut carefully to ensure a neat result. In one day, flip-flop rubber cutting workers can only complete cutting one sack of flip-flops and are paid only Rp. 10,000. The solution that can be offered is to create a rubber cutting tool that can be used by flip-flop rubber cutting workers to save time in the rubber cutting process. In this way, it is hoped to increase the economic value of the flip-flop rubber cutting worker community. The method of community service implementation involves actions or required stages, namely: analyzing the community’s situation, identifying problems, setting goals, planning problem-solving strategies, social approaches, activity implementation, and evaluating activities and results. The flip- flop rubber cutting tool is expected to increase the economic value of the local community

HUMAN TRAFFICKING CHILD COMMERCIAL SEX WORKERS AS VICTIMS SEXUAL EXPLOITATION

Monica MARGARET — 2024-11-14

This study discusses the factors that underlie a child becoming a victim.human trafficking who are sexually exploited and made Pekerja Seks Komersial (PSK). In Indonesia, cases of children and women who are victims of exploitation continue to increase in number, both in scale and intensity, in the practice of prostitution in Indonesia it is used as a profession that is widely carried out by many people secretly or illegally, such as the phenomenon of prostitution in Indonesia which is now developing in society. In this study, researchers used the theory of victimization, victimization can be interpreted as a process of becoming a victim experienced by someone. This process can occur in various forms, and can also be caused by various factors. Factors that influence children to enter this world of exploitation are due to the inability of the family and family dysfunction that causes children to drop out of school and do not have the skills to work. In addition, the possibility of children receiving wrong treatment, which makes them uncomfortable at home, as a result they feel distant and children choose to hang out with peers who are very risky, meet boyfriends who become protectors who introduce them to sexual activities, and also job offers that earn a lot of money.

BUSINESS DIGITALIZATION EDUCATION FOR THE SOCIETY TO FACE THE ERA OF REVOLUTION 4.0

Selfiani Selfiani — 2024-11-14

The era of digitalization 4.0 has begun, forcing people to adapt to using various means of interaction through cyberspace as is the case in today's business. Therefore, in order to avoid the use of social media and activities using the internet ethically and intelligently, community service is held with the aim of increasing public knowledge to understand the use of business through digital platforms, so that people can avoid problems that often arise when making transactions using the internet. The delivery method is carried out using offline and online systems which are delivered through lectures, discussions and questions and answers. The Community Service activities carried out by the FEB UPDM (B) Lecturer Team which provides education on digitalization in the 4.0 era produces good output for all levels of society in general, as well as FEB UPDM (B) lecturers in improving academic performance in particular in implementing the Tridharma of Higher Education. Community Service has implications for encouraging the use of technology properly by the community and facilitating life which provides added value in life

EMPOWERING COST OF GOODS SOLD TO MSMEs OWNERS IN CIOMAS, BOGOR

Findy Rachmandika Muhammad — 2024-11-14

Various types of MSMEs business have problems, for example (1) has not enough knowledge about determining the cost of goods sold, (2) determining the cost of finished goods, and (3) preparing profit reports. Based on this situation, as a lecturer from faculty economic and business, accounting program, Sahid university we are interested to provide community service to MSME in Ciomas, Bogor, West Java. MSMe in Ciomas, West Java have not calculated the Cost of Goods Sold (COGS) in right ways to determining the goods prices. As we know, the business owners only determined the costs only using estimation costs and they have not reflected the appropiate costs. Based on this situation, counseling and assistance activities are carried out to determine COGS for MSMEs. The activity was carried out by using participatory approach and in the end we hope business owners can find out and compile COGS reports for their goods so that the selling price and the desired profit achievement are measured.

INCREASING THE CAPACITY OF NUTS PROCESSED CRAFTSMANSHIPS THROUGH A DISTRIBUTION PERMIT

Hayu LUSIANAWATI — 2024-11-14

Pasir Eurih tourist village as one of the three villages in Bogor. In order to build community economic participation, a cooperative has been formed, where processed nutmeg products are one of the products made by its members in addition to coconut, kedondong, spices and others. The problem faced by partners is that marketing is not optimal due to the lack of distribution permits. The processed nutmeg produced is fruit juice, syrup and nutmeg candy. The solution to this problem is the method of education, training and assistance regarding processing distribution permits for members of artisan cooperatives. Distribution permits are very important, in addition to increasing competitiveness, it also ensures the safety of food and beverage products when consumed by the public. The fulfillment of nutmeg processed product permits will help village businesses market their products more widely. This training activity on how to process distribution permits is an effort and strategy to increase the selling value not only as a souvenir product, but can have an impact on improving the economy of the local community and is sustainable.