Prihatna, Kusumah, Rosalin Ayal, Meutia Sistarani, and Indira Widyastuti. 2024. “INCREASING GEN-Z TRUST IN MSME BRANDS THROUGH DIGITAL MARKETING: MEDIATING FACTORS OF INFORMATION QUALITY FROM EWOM ON CELEBRITY ENDORSEMENT AND SOCIAL MEDIA MARKETING TOWARD BRAND TRUST”. ICCD 6 (1), 267-74. https://doi.org/10.33068/iccd.v6i1.771.