STRATEGIC COMMUNICATION PLANNING TRAINING FOR INSTITUTIONAL CAPACITY DEVELOPMENT IN MENTENG DALAM, TEBET, SOUTH JAKARTA

Abstract

Universities, including Sahid University, play a crucial role in helping to solve problems in the surrounding environment through Community Service (PKM), specifically in Menteng Dalam, Tebet, a location with ministry offices, businesses, restaurants, hotels, elite residences, and educational institutions. However, this situation is in sharp contrast to the fact that the subdistrict still has strategic issues that need to be addressed and communicated to its residents. The purpose of this PKM is to find solutions and provide Communication Strategy Planning Training for Institutional Capacity Building in Menteng Dalam. The training discusses the results of the analysis of strategic issues and their communication strategies. Based on the current problems in the subdistrict, the communication strategy goals were formulated to provide an understanding of public services in the subdistrict, improve communication strategy planning skills for institutional capacity development, build trust among stakeholders and residents toward subdistrict officials and various products made by residents, and encourage resident involvement. Four Communication Strategies need to be implemented: Message Strategy, Communicator Figure, Optimization of Communication Media, and Community (Resident) Engagement Strategy. The communication program needs to be continued in the areas of: public services, education, health, environment, security, socio-cultural, infrastructure, and food and nutrition. The recommendation for developing communication institutional capacity in the subdistrict is to increase involvement and dialogic communication with all less-involved publics (stakeholders) and to communicate consistently and continuously with the public in Menteng Dalam.