IMPROVING THE CAPACITY OF HOUSEWIVES WITH THE EDUCATIONAL MEDIA “CINTA” (CREATE THE BEST NUTRITION FOR FAMILIES) : EFFORTS TO PREVENT TYPE 2 DIABETES IN CHILDREN IN MERUYA SELATAN SUBDISTRICT, WEST JAKARTA

Novena ULITA; Mira Zulia SURIASTUTI; Engga Probi ENDRI

doi:10.33068/iccd.v7i1.978

Novena ULITA Universitas Mercu Buana
Mira Zulia SURIASTUTI Universitas Mercu Buana
Engga Probi ENDRI Universitas Mercu Buana

DOI: https://doi.org/10.33068/iccd.v7i1.978

Keywords: Nutrition Education, Visual Communication Design, Housewives, Childhood Diabetes, Community Empowerment

Abstract

The high rate of type 2 diabetes in children in Indonesia is a serious concern because it is closely related to low nutritional literacy at the family level. The proliferation of digital technology has triggered intense business competition, encouraging various products to compete with attractive promotional designs. This poses a major challenge for mothers in preventing their families from experiencing FOMO (Focus on Food Insecurity) related to the consumption of viral sweet drinks that are easily accessible to children. Therefore, housewives, as the primary managers of family consumption, often lack sufficient knowledge about balanced nutrition, how to read nutrition labels, and children's daily sugar intake limits. To address this issue, a team of lecturers and students from the Visual Communication Design (DKV) Study Program at Mercu Buana University conducted a community service activity aimed at increasing housewives' understanding of the importance of healthy and balanced nutrition through strengthening local food. The implementation team used a user-oriented, design-based participatory approach. The activity targeted housewives in the Meruya Selatan sub-district of West Jakarta. This activity was carried out in five main stages: empathy mapping, training, designing educational visual media, evaluation, and program sustainability. The team used educational media in the form of three illustrated posters with the theme "CINTA" (Create the Best Nutrition for Families). Evaluation results showed an increase of 95% of participants intending to read labels more regularly, and 85% wanting to deepen their knowledge about balanced nutrition and local foods. As a follow-up outcome, the team established a WhatsApp group "CINTA Mothers' Education Room" to support ongoing communication and education among participants through digital channels, media publications, and IPR.

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