FINANCIAL LITERACY: A DRIVER OF MSME SUSTAINABILITY WITHIN THE CIRCULAR ECONOMY FRAMEWORK

Dian Primanita OKTASARI; Winda WIDYANTY; Putri Renalita Sutra TANJUNG

doi:10.33068/iccd.v7i1.971

Dian Primanita OKTASARI Mercu Buana University
Winda WIDYANTY Universitas Mercu Buana
Putri Renalita Sutra TANJUNG Universitas Mercu Buana

DOI: https://doi.org/10.33068/iccd.v7i1.971

Keywords: MSME, Financial Literacy, Circular Economy, Digital Marketing, Community Service

Abstract

This study presents findings from a community service program conducted by Team Community Service in Meruya Utara Village, West Jakarta, to enhance the competitiveness of micro, small, and medium enterprises (MSMEs). The program adopted an integrated approach that encompassed green financial literacy, digital marketing, and human resource development within the framework of a circular economy. A preliminary assessment indicated a low level of adoption of green business practices among the participants. Following a structured sequence of training (comprising a pre-test, training sessions, and a post-test), participants exhibited significant improvements in their understanding of green financial management, digital marketing strategies, and human resource competencies, as evidenced by the results of the post-test. A satisfaction survey conducted with 25 female respondents, comprising 40% housewives and 24% entrepreneurs, revealed that over 80% reported being "Very Satisfied" with the program's content, methodologies, and discussions. The model employed in this study consisted of five stages: needs assessment, training, field assistance, advanced evaluation, and sustainability. This model demonstrated measurable advancements in financial literacy, the adoption of circular economy principles, and the establishment of social networks among MSMEs. The findings suggest that integrated community service interventions can effectively empower MSMEs to adopt sustainable business practices.

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