TRAINING ON THE USE OF ARTIFICIAL INTELLIGENCE FOR MSMES: ENHANCING FINANCIAL EFFICIENCY IN THE DIGITAL ERA IN NORTH KEMBANGAN VILLAGE
Keywords:
Artificial Intelligence, Digital Transformation, Data Science, Community Training
Abstract
In the digital era, Artificial Intelligence (AI) offers significant potential to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), particularly in financial management and marketing strategies. However, AI adoption among MSMEs remains low, especially at the local level. In North Kembangan Village, West Jakarta, most MSMEs still rely on traditional promotional and inventory methods, limiting business growth and efficiency. To address this gap, a Data Science Training program was implemented to improve MSMEs’ digital capabilities. The training focused on basic data literacy, customer data processing, sales trend analysis, and the use of tools such as Excel, Google Sheets, Google Trends, and Meta Ads. Participants also learned how to apply simple dashboards and A/B testing to evaluate marketing effectiveness. The program successfully enhanced participants’ understanding of data-driven strategies and encouraged the shift toward digital transformation. It also fostered a supportive ecosystem through mentoring and peer collaboration, aiming for long-term sustainability in digital adoption among local MSMEs.
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Dwiyogo, W. D. (2018). Pengembangan model blended learning untuk meningkatkan hasil belajar dan motivasi belajar mahasiswa. Jurnal Teknologi Pendidikan, 20(1), 1–14.
Fajriah, R. (2022). Sosialisasi Strategi Pemanfaatan Sosial Media Dalam Pemasaran Produk UMKM Kepada Tim Kader Penggerak PKK Kelurahan Meruya Utara. PEMANAS: Jurnal Pengabdian Masyarakat Nasional, 2(1), 21–30.
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Junaidi, E., & Putra, D. (2022). Empowering SMEs through data analytics training: An exploratory study. Journal of Business and Technology Education, 12(2), 34–45.
Laiya, N. P. (2025). Pemberdayaan UMKM Melalui Digital Marketing Dalam Meningkatkan Daya Saing di Era Industri 4 . 0 di Kelurahan Dulomo Selatan, Kecamatan Kota Utara, Kota Gorontalo. J-AbMas, 1(1), 1–13.
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Published
2025-11-05
How to Cite
DEVIANTO, Y., RUDIARTO, S., DWIASNATI, S., JATIKUSUMO, D., GUNAWAN, W., & SUKOWO, B. (2025). TRAINING ON THE USE OF ARTIFICIAL INTELLIGENCE FOR MSMES: ENHANCING FINANCIAL EFFICIENCY IN THE DIGITAL ERA IN NORTH KEMBANGAN VILLAGE. ICCD, 7(1), 947-953. https://doi.org/10.33068/iccd.v7i1.970
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