SUSTAINABLE HUMAN RESOURCE DEVELOPMENT STRATEGY TO ENHANCE INNOVATION AND CREATIVITY OF MSMES IN MALAYSIA

Lenny Christina NAWANGSARI; Indra SISWANTI; Dudi PERMANA; Agus ARIJANTO; Augustina KURNIASIH

doi:10.33068/iccd.v7i1.958

Lenny Christina NAWANGSARI Universitas Mercu Buana
Indra SISWANTI Universitas Mercu Buana
Dudi PERMANA Universitas Mercu Buana
Agus ARIJANTO Universitas Mercu Buana
Augustina KURNIASIH Universitas Mercu Buana

DOI: https://doi.org/10.33068/iccd.v7i1.958

Keywords: Sustainable Human Resource, Innovation, Creativity, MSMEs

Abstract

One of the key factors that influence the innovation and creativity capabilities of MSMEs is sustainable and innovative Human Resources. The importance of sustainable and innovative human resources is that it can increase the competitiveness of organizations in the global market because it is able to offer solutions that are relevant to future needs. For this reason, a sustainable human resource development strategy is needed to enhance innovation and creativity of MSMEs in Malaysia.
The objectives of this study are to identify the main obstacles in the development of MSME human resources and provide policy-based solutions, design a sustainable human resource development strategy to enhance innovation and creativity of MSMEs in Malaysia, encourage the adoption of technology and digital transformation in MSME human resource management and improve understanding and application of the concept of sustainability in the MSME sector through training and collaboration.

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