THE ROLE OF SOCIAL MEDIA MANAGEMENT IN THE DEVELOPMENT OF BANANA CHIPS MSME "CAU GELIS": A CASE STUDY BASED ON CONTENT CREATOR PERSPECTIVE IN KEMBANGAN

Abstract

This project aims to analyze the implementation of social media management on the development of the Micro, Small, and Medium Enterprise (MSME) Kripik Pisang Cau Gelis located in Kembangan, Jakarta. In response to the technological evolution and digital transformation, the project focuses on Instagram and TikTok as primary platforms for brand development and digital promotion. The project includes strategy formulation, content planning and creation, engagement efforts, influencer collaboration, and advertising integration. The results show significant improvements in brand awareness, customer engagement, and business profits. Structured digital media implementation also contributed to the efficiency of financial recording, marketing reach, and overall operations.