EMPOWERING COMMUNITIES THROUGH AI AND DATA SCIENCE IN WEST JAKARTA AS PART OF JAKARTA’S INCLUSIVE DIGITAL TRANSFORMATION

Inna Sabily KARIMA; Nungky Awang CHANDRA; Siti MAESAROH; Rushendra RUSHENDRA; Suhendra SUHENDRA; Yunita Sartika SARI; Nia Rahma KURNIANDA

doi:10.33068/iccd.v7i1.956

Inna Sabily KARIMA Universitas Mercu Buana
Nungky Awang CHANDRA Universitas Mercu Buana
Siti MAESAROH Universitas Mercu Buana
Rushendra RUSHENDRA Universitas Mercu Buana
Suhendra SUHENDRA Universitas Mercu Buana
Yunita Sartika SARI Universitas Mercu Buana
Nia Rahma KURNIANDA Universitas Mercu Buana

DOI: https://doi.org/10.33068/iccd.v7i1.956

Keywords: Community Digital Transformation, AI for Social Good, Data Science Empowerment, Inclusive Smart City, Grassroots Tech Adoption

Abstract

This paper presents a community service initiative focused on digital empowerment through the application of Artificial Intelligence (AI) and Data Science to Support Pembinaan Kesejahteraan Keluarga (PKK) Programs in Kembangan District, West Jakarta. As part of Jakarta’s effort to become a resilient, inclusive, and globally competitive smart city, the program delivered a series of interactive workshops covering AI for community data analysis, digital productivity tools, data visualization, cybersecurity based on ISO 27005, and inclusive digital marketing. Using a Community-Based Participatory Action Research (CBPAR) approach, the team co-designed six contextual training modules aligned with real PKK needs and delivered them over two days in February 2025. Evaluation results showed significant gains in digital an increase of 57 % points in digital literacy, improved reporting practices, the launch of a real-time dashboard, and enhanced cybersecurity awareness among PKK administrators. The initiative also led to the creation of digital business accounts by PKK units, showing spill-over effects on micro-enterprise development. The findings demonstrate how grassroots AI interventions can directly contribute to Jakarta’s inclusive digital transformation goals and serve as a scalable model for urban community empowerment.

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