DIGITAL LITERACY IN BRANDING TO IMPROVE THE UNDERSTANDING OF RPTRA MANAGERS IN DKI JAKARTA

Novalia Agung W. ARDHOYO; Muhammad Muminto ARIEF; Nasrullah KUSADJIBRATA; Gunawan GUNAWAN

doi:10.33068/iccd.v7i1.950

Novalia Agung W. ARDHOYO
Muhammad Muminto ARIEF Universitas Prof. Dr. Moestopo (Beragama)
Nasrullah KUSADJIBRATA Universitas Prof. Dr. Moestopo (Beragama)
Gunawan GUNAWAN Universitas Prof. Dr. Moestopo (Beragama)

DOI: https://doi.org/10.33068/iccd.v7i1.950

Keywords: New Media, Digital Literacy, Digital Branding, Engagement, RPTRA

Abstract

Trend of information and communication technology has shifted the ways individuals communicate. One of the purposes of communication is to provide information about a community's activities. In the DKI Jakarta Province, there is a community called RPTRA. This community manages educational parks in the neighborhoods. Almost every RPTRA has social media in the form of Instagram. This serves as a medium for informing about activities. However, there are still challenges related to digital literacy understanding. This concerns efforts to enhance the branding of the community. Efforts for digital branding through social media are currently needed. According to new media theory, this can improve the efficiency and effectiveness of communication message delivery. This paper aims to outline the activities of providing digital literacy that have been carried out. The activities were attended by managers of RPTRA DKI Jakarta. The material was delivered in a one-day meeting. This activity partnered with the local government of DKI Jakarta Province.

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