GOVERNMENT COLLABORATION WITH PRIVATE COMPANIES IN DEVELOPING THE SPIRIT OF DIGITAL SPORTPRENEURSHIP AT SPECIAL SCHOOL FOR SPORTSMEN (SKO) JAKARTA

Ni Luh Kerti MARYASIH; Khasan EFFENDY; Rachma FITRIATI; Lilik SUDARWATI; Rahmaini RAHMAINI; Faisal FAISAL

doi:10.33068/iccd.v7i1.949

Ni Luh Kerti MARYASIH Universitas Prof. Dr. Moestopo (Beragama)
Khasan EFFENDY Sociology of Government IPDN
Rachma FITRIATI University of Indonesia
Lilik SUDARWATI University of Indonesia
Rahmaini RAHMAINI Universitas Prof. Dr. Moestopo (Beragama)
Faisal FAISAL Pamulang University

DOI: https://doi.org/10.33068/iccd.v7i1.949

Keywords: Collaboration, Government, Private Sector, Digital Sportpreneurship, SKO Jakarta, Creative Economy

Abstract

This study aims to analyze the collaboration between the government and private companies in fostering a digital sportpreneurship spirit at the Jakarta Special Sports School (SKO). The theoretical approaches used include Collaboration Theory, Creative Economy Theory, and Social Entrepreneurship Theory as the basis for the analysis. The research method is descriptive qualitative with data collection through literature studies, observations, and interviews with relevant stakeholders. The results show that government and private collaboration plays a crucial role in providing an ecosystem that supports the birth of digital-based athletepreneurs. The government acts as a regulator and facilitator, while the private sector contributes through investment, technology, and business networks. The integration of digital sportpreneurship at SKO Jakarta has proven to be able to broaden the orientation of sports education from merely fostering achievement to developing a digital entrepreneurial spirit that is globally competitive. The implications of this study emphasize the need for regulatory support, incentives, digital sports business incubators, and cross-actor communication forums so that SKO Jakarta can become a model for the development of digital sportpreneurship in Indonesia.

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