CAPACITY BUILDING OF RPTRA PERSONNEL THROUGH VISUAL COMMUNICATION DESIGN TRAINING FOR SOCIAL MEDIA
Abstract
The advancement of social media demands that public organizations, including Ruang Publik Terpadu Ramah Anak (RPTRA), produce content that is not only informative but also visually engaging. However, limited graphic design skills among personnel often restrict the optimal use of social media as a medium for public communication. This study seeks to strengthen the capacity of RPTRA personnel in managing digital content through visual communication design training using the Canva application. A descriptive qualitative method was employed, with data collected through observation, in-depth interviews, and documentation during the training, and analyzed thematically within the framework of visual communication theory. The findings demonstrate that the training enhanced personnel capacity in five aspects: design aesthetics, clarity of visual messages, consistency of organizational identity, creative participation in content production, and effective use of social media for public communication. These outcomes indicate that Canva-based training contributes not only to technical design skills but also to the broader strategic communication capacity of the institution. Overall, this community service activity significantly improved the ability of RPTRA personnel to support professional image, organizational credibility, and the sustainable use of social media as a friendly, creative, and inclusive space for public communication.
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References
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