SOCIAL MEDIA ENGAGEMENT IMPROVEMENT TRAINING FOR CHILD-FRIENDLY INTEGRATED PUBLIC SPACE (RPTRA) OFFICERS OF THE DKI JAKARTA PROVINCIAL GOVERNMENT

Abstract

The rapid growth of digital trends and increasing competition within the DKI Jakarta Provincial Government highlight the importance for RPTRA to adopt innovative social media strategies. This study focuses on training RPTRA personnel to create visual content for social media platforms that effectively deliver information on public facilities and activities. With the dominance of visual communication in current information consumption, social media provides opportunities to strengthen organizational identity through photos, videos, and graphic designs. Using a qualitative descriptive method, the research aims to explore participants’ experiences and contextual understanding during training sessions. Data were collected through participant involvement to capture in-depth insights into behavioral changes. The training emphasized practical skills in managing RPTRA’s social media accounts, enabling personnel to present accurate, engaging, and useful content for the community. Results show that participants became more capable of applying creative visual strategies and consistent branding. This initiative represents a concrete step toward enhancing communication between the DKI Jakarta Province PPAPP Service and the community, strengthening public engagement, and aligning with digital era demands.