DEVELOPMENT OF THE CREATIVE ECONOMY THROUGH LOCAL CULTURAL IDENTITY AND TECHNOLOGY

Abstract

This Community Service Activity aims to improve the understanding and skills of students at Sanggar Insani Teater Cilincing, North Jakarta, in developing a creative economy based on local cultural identity supported by the use of digital technology. This program is motivated by the importance of cultural arts as an economic potential and community identity that needs to be developed through creative innovation. The implementation method was carried out through training, workshops, and mentoring that included exploring local culture in the performing arts, creative branding strategies, digital content creation, and the use of social media for the promotion and marketing of artwork. This activity was attended by students of the Insani Theater Studio in Cilincing, North Jakarta, with a participatory approach so that participants could learn and practice the skills taught. The results of the community service showed an increase in participants' understanding of the role of local culture in the development of the creative economy, as well as practical skills in using digital technology to support the production and promotion of artistic works. In addition, participants also showed an increase in creativity, confidence, and awareness of business opportunities based on art and culture. Thus, this activity not only provided short-term benefits in the form of increased knowledge, but also encouraged the formation of a young generation capable of integrating local cultural identity and technology as a mo