STRATEGIES FOR ADDRESSING THE CHALLENGES, REGULATIONS, AND LEGAL ASPECTS OF MSMES IN SOUTH KEMANGAN SUBDISTRICT, WEST JAKARTA (COMMUNITY SERVICE BY UNIVERSITAS MERCU BUANA JAKARTA)

Suroso EDY; Dwi Wahyuni PUTRI; Marsyaf MARSYAF

doi:10.33068/iccd.v7i1.927

Suroso EDY Universitas Mercu Buana
Dwi Wahyuni PUTRI Universitas Mercu Buana
Marsyaf MARSYAF Universitas Mercu Buana

DOI: https://doi.org/10.33068/iccd.v7i1.927

Keywords: MSMEs, Legality & Regulations, Business Strategy, PkM, MBKM

Abstract

This community service (PkM) activity aims to increase the understanding of the community and micro, small, and medium-sized enterprises (MSMEs) in South Kembangan Subdistrict regarding the issuance of several new regulations, business legality, and the registration of MSME permits, both through direct registration with government agencies and via the Online Single Submission (OSS) website. The activity also seeks to strengthen sustainable business strategies through good governance, with the hope that MSMEs will be able to face various challenges and support the government's Asta Cita program. Based on the situational analysis, it was found that the number of registered MSMEs in South Kembangan is still small, with industrial sector activities remaining limited, and various challenges are faced, such as limited understanding of legal aspects, new regulations, management and marketing strategies, and proper financial reporting systems. The PkM activity was conducted through socialization, training, and group discussions with a collaborative approach between lecturers, students, and the community, especially MSME entrepreneurs, on February 26, 2025. The event was attended by at least 35 participants, including subdistrict staff and students from Universitas Mercu Buana. Evaluation results indicated an improvement in participants' understanding, with an average score increase from 3.229 to 3.571 on a scale of 4. This activity supports the achievement of Key Performance Indicators (IKU) and the Merdeka Belajar Kampus Merdeka (MBKM) program. It is expected that the sustainability of the program, through periodic mentoring, will strengthen the competitiveness of MSMEs in the South Kembangan area, which has now become the heart of trade in West Jakarta.

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