ECO-FRIENDLY LIVING: PROMOTING SUSTAINABLE CONSUMPTION AND WASTE MANAGEMENT AMONG MSMES IN MALAYSIA

Dudi PERMANA; Lenny Christina NAWANGSARI; Indra SISWANTI; Augustina KURNIASIH; Agus ARIJANTO

doi:10.33068/iccd.v7i1.920

Dudi PERMANA Universitas Mercu Buana
Lenny Christina NAWANGSARI Universitas Mercu Buana
Indra SISWANTI Universitas Mercu Buana
Augustina KURNIASIH Universitas Mercu Buana
Agus ARIJANTO Universitas Mercu Buana

DOI: https://doi.org/10.33068/iccd.v7i1.920

Keywords: Eco-Friendly Living, Sustainable Consumption, Waste Management, MSME

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Malaysia play an important role in the economy, but often face challenges in implementing environmentally friendly practices. MSMEs are not yet fully aware of the importance of environmentally friendly living practices and sustainable consumption. The aim of this Community Service activity is to increase public awareness about the importance of environmentally friendly living, sustainable consumption and effective waste management, encourage MSMEs and the community to develop local innovations that support environmentally friendly practices, increase community involvement in environmental conservation efforts and improve the economic welfare of MSMEs through the development of environmentally friendly products and sustainable consumption practices that can increase operational efficiency and competitiveness.

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