STRENGTHENING THE JATHILAN TRADITIONAL COMMUNITY THROUGH THE ROLE OF EVENT DIVISION: A COMMUNITY SERVICE IN KEMBARAN VILLAGE

Bunga Cahaya ANUGRA; Rini LESTARI; Arbi Cristional LOKANANTA

doi:10.33068/iccd.v7i1.913

Bunga Cahaya ANUGRA Universitas Budi Luhur
Rini LESTARI Universitas Budi Luhur
Arbi Cristional LOKANANTA Universitas Budi Luhur

DOI: https://doi.org/10.33068/iccd.v7i1.913

Keywords: Cultural Empowerment, Community Service, Event Division, Jathilan, Kembaran Village

Abstract

This community service programme was implemented in Kembaran Village, Magelang, to strengthen the preservation and development of the traditional Jathilan art community. The activity was motivated by the limited literacy and capacity of local art organisations in planning and managing cultural events, which hindered the sustainability of their heritage. Through the establishment of an Event Division in KembaranFest, the programme aimed to provide structured mentoring and collaborative platforms for local youth, art communities, and residents to engage in cultural revitalisation. The method was carried out through participatory observation, community assistance, and unstructured interviews with village leaders and local residents, combined with practical event management training based on Donald Getz’s event planning framework. The programme successfully enhanced community participation, encouraged intergenerational involvement, and revitalised Jathilan performances as a cultural identity of the village. It also created economic opportunities for local MSMEs and strengthened festival promotion through Instagram @Pasardarakembaran. In conclusion, this community service initiative demonstrated that the role of the Event Division is essential not only in preserving local culture but also in empowering the community socially and economically.

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