EMPOWERING INDONESIAN MIGRANT MSMEs AND LOCAL MSMEs IN PINANG: A SUSTAINABILITY MARKETING AND BUSINESS MANAGEMENT APPROACH

Adi NURMAHDI; Anees Janee ALI; Muhammad ISRADI; Khozaeni Bin RAHMAD; Anees Janee ALI; Setyo RIYANTO; Sri HARTONO; Sugiyono SUGIYONO

doi:10.33068/iccd.v7i1.911

Adi NURMAHDI
Anees Janee ALI Universiti Sains Malaysia
Muhammad ISRADI Universitas Mercu Buana
Khozaeni Bin RAHMAD PERMAI NGO Pinang
Anees Janee ALI Universiti Sains Malaysia
Setyo RIYANTO Universitas Mercu Buana
Sri HARTONO Universitas Mercu Buana
Sugiyono SUGIYONO Universitas Mercu Buana

DOI: https://doi.org/10.33068/iccd.v7i1.911

Keywords: Sustainable Marketing, Business Management, Marketing Management, Migrant Entrepreneurs, MSMEs

Abstract

The training program was successfully held with the active participation of 21 MSME practitioners, comprising both Indonesian migrant entrepreneurs and local business owners. This interactive, one-day session aimed to enhance participants’ capacity in sustainability-driven marketing strategies and responsible business management. Key topics included eco-branding, ethical product positioning, digital marketing using low-cost tools, and business solutions such as product diversification, financial access, and collaborative networking. Participants engaged enthusiastically in hands-on activities, peer sharing, and mini workshops designed to translate green marketing concepts into practical action. The event not only strengthened participants’ marketing knowledge but also encouraged a shift toward more inclusive, environmentally conscious business practices. The training received highly positive feedback and was marked as a success, both in content delivery and participant impact, highlighting the readiness of MSMEs in Pinang to embrace sustainable growth models.

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