DIGITAL MEDIA LITERACY: SOCIALIZATION OF THE USE OF SIAPP

Abstract

Government agencies and institutions are now entering the digital space. One such government agency is the Government Officials Administration Bureau (APP Bureau), which is included in the Ministry of State Secretariat (Kemensetneg). The APP Bureau operates a Government Officials Administration Information System (SIAPP) that supports the work processes within the APP Bureau, which is tasked with administering the appointment and dismissal of government officials and other officials, as well as the promotion and dismissal of civil servants. The existence of SIAPP may currently be unknown to the public, especially Gen Z, who currently comprise the largest number of internet users.
By promoting the use of SIAPP, it is hoped that the target audience will gain information and understand how government agencies carry out their duties and functions. Furthermore, this activity also relates to digital media literacy, which is deemed necessary for the public to be wise in using digital media. The target audience here is students from the Faculty of Communication Sciences, Mercu Buana University, who are part of Gen Z, the largest number of internet users today.
The outputs of this activity are increased public knowledge, improved community values, publication of scientific articles, Intellectual Property Rights (IPR), articles in the mass media and activity videos published through the Mercu Buana University YouTube channel.