BALANCED NUTRITION GUIDELINE (PGS) AND ITS IMPLEMENTATION IN CREATING HEALTHY FOOD BUSINESS OPPORTUNITIES
Abstract
The people of West Jakarta City, particularly in South Meruya, faces various complex health and nutrition problems, similar to those found in other major urban areas. These include issues such as undernutrition and stunting, overnutrition (obesity), and unhealthy eating habits. Although South Meruya is known for its abundance of culinary options, unfortunately, many of these food and beverage choices are unhealthy, often containing high levels of sugar, salt, trans fats, and harmful food additives. On the other hand, healthy food options remain limited, leading people to prefer fast food or easily accessible snacks. Additionally, many business owners still lack an understanding of the principles of healthy and balanced food, resulting in a low availability and limited choices of healthy food circulating in South Meruya. One of the root causes of these nutritional problems is the lack of public knowledge about nutrition science and the principles of a balanced diet as outlined in the Balanced Nutrition Guidelines (Pedoman Gizi Seimbang or PGS). The purpose of this Community Service Program is to increase public understanding of the importance of PGS principles and their application in daily life as well as in starting a healthy food business. The main targets of this activity are PKK women, posyandu cadres, and small business owners (MSMEs). Through seminars, training, and mentoring, participants received education on PGS and how to create opportunities in the healthy food business and strategies for marketing them. The program was successfully held on April 24, 2025, at RPTA Menara, South Meruya, with over 30 participants. The attendees were attentive and enthusiastic throughout the event. MSME participants also expressed their intention to develop new or alternative healthy food products. Evaluation results showed that 90% of participants stated the material was highly relevant to their daily lives and easy to understand. Additionally, 78% felt motivated to start or improve their healthy culinary business, and 80% reported gaining new awareness about applying balanced nutrition in their households.
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