SUSTAINABLE BUSINESS AND ENVIROMENT LEADERSHIP FROM THE MANAGEMENT PERSPECTIVE FOR WEST JAKARTA MICRO BUSINESS
Abstract
Urban village sustainable development program is one of the government programs in helping the Indonesian people to be self-supported. The government is in a serious effort to increase the number of entrepreneurs through micro and small businesses to families live in urban village areas while at the same time starts to introduce green business concepts and operations to reduce climate change. The target area of this community service is Keagungan Urban Village, Taman Sari District, West Jakarta. The micro businesses have not yet adopted the green concept of Triple Bottom Line - profit, people, and planet or Triple Helix – economy, society, and environment approach in doing businesses. Now a day is important to start practicing green business behavior that is suitable micro enterprises. Hopefully, by practicing green business behaviors ones could add values to gain business’ competitiveness since this research finding shows that customers are willing to pay more to micro businesses as long as they practice sustaiable and green behavior. Good predictors that micro businesses have practiced sustainable green behaviors are when they know green business management and willing to practice them. They should use renewable energy, reject products and services which are environmentally unfriendly. The practice of green businees management behaviors for improving the economy and preserving the environment will be successful if it is fully supported by the government, academicians, business owners/leaders, and societies, mostly the customers.
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References
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