CORPORATE IDENTITY DESIGN FOR MSMEs IN JABUNG, KLATEN

Arbi Cristional LOKANANTA; Vika Almaida PUTRI

doi:10.33068/iccd.v7i1.892

Arbi Cristional LOKANANTA Universitas Budi Luhur
Vika Almaida PUTRI Universitas Budi Luhur

DOI: https://doi.org/10.33068/iccd.v7i1.892

Keywords: Branding, Corporate Identity Mix, Jabung Village MSMEs, Public Relations

Abstract

MBKM 2025 program, implemented by the Author in Jabung Village, Klaten Regency, Central Java. The main objective of this program is to support local economic empowerment by strengthening the image of Micro, Small, and Medium Enterprises (MSMEs) through the use of visual promotional media. The Author implementing Public Relations strategies to help MSMEs in Jabung Village develop a strong and easily recognizable visual identity for the wider community. The Author implement a Public Relations strategy to enhance the image of Jabung village's MSMEs through visual promotional media, enabling them to effectively conduct branding using visual media such as logos, banners, promotional videos, and social media content. The conclusion of this project indicates that the implementation of a Public Relations strategy using a corporate identity approach successfully improves the image of Jabung Village's MSMEs, making them better known to the wider community. Recommendation The recommendation from this work is the need for sustainable assistance and regular evaluation to ensure that MSMEs can independently manage their visual promotions in the future.

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