THE FORMULATION OF PRODUCTION HOUSE STRATEGY AND COMPETITIVENESS

Abstract

The aim of this study related community development is a lesson learn that to know how the internal factors and external factors impacted on Production House management. PT. Putra Kusuma Pictures Indonesia which provides services to in-house productions, by using IFE Matrix, EFE Matrix and CPM Matrix for researching Production house’ business strategy in the input phase, which will then be followed by the matching stage which uses SWOT Matrix, IE Matrix and Grand Strategy Matrix. The alternative analysis for Production house was completed using the Blue Ocean Strategy, which has surpassed the Four Action Framework (Eliminate-Reduce-Raise-Create), and the three good strategies which consist of focus, divergence and a good motto. Techniques used in data collection involve direct interview with the head of the company. This study in competitive strategy shows that the best strategy that should be applied by the company is through product development, while the alternative strategy that could be developed as a leading product is through social culture themed films.