DIGITAL SOCIAL INNOVATION STRATEGY AS A SUSTAINABLE SOLUTION FOR ENTREPRENEURIAL DEVELOPMENT IN SOUTH MERUYA URBAN VILLAGE

Abstract

Entrepreneurs in South Meruya Urban Village face the critical challenge of addressing diverse social needs while promoting sustainable and environmentally conscious behavior. These needs have spurred the development of social innovations driven by a range of stakeholders, including government bodies, private enterprises, non-profit organizations, community groups, and the entrepreneurs themselves. As digital technology becomes increasingly integral to innovation processes, digital social innovation, defined as socially driven innovation mediated by digital tools, emerges as a strategic enabler. This paper highlights how entrepreneurs, through collaboration with users, innovators, and institutions, utilize digital platforms to co-create knowledge and solutions that meet social, economic, and environmental demands in a collective and sustainable manner. The study underscores the central role of entrepreneurs in generating social value and positions digital social innovation as an effective framework for designing impactful innovation models.