INCREASING BUSINESS ACTOR KNOWLEDGE THROUGH FOOD LABEL EDUCATION AS A STRATEGY TO INCREASE PRODUCT COMPETITIVENESS
Abstract
This activity aims to educate MSMEs about food labels as a way to increase product competitiveness. Food labels play a role not only as product identity but also as a producer's responsibility to consumers. The activity was held on Thursday, August 7, 2025, at the Flamboyan RPTRA, attended by 15 food and beverage business actors. The activity began with a pre-test, material presentation, group discussion, and evaluation in the form of a post-test. From the pre-test, it was apparent that most participants still considered food labels merely decorative on packaging, without understanding their informative function. The results of the activity showed a significant increase in participants' understanding. In terms of knowledge, this activity also had an impact on participants' awareness of the strategic value of food labels in strengthening product competitiveness. Participants realized that labels are not only a regulatory obligation but also a branding strategy that can improve image and consumer trust.
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References
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