STRENGTHENING THE CAPACITY OF MSMEs THROUGH PRODUCT PHOTOGRAPHY AND VISUAL CONTENT TRAINING AS A DIGITAL MARKETING STRATEGY
Abstract
This community service activity aims to increase the capacity of MSMEs through training and workshops on product photography and visual content as a digital marketing strategy. The activity was held on August 6–7, 2025, in Menteng Dalam Village, involving 15 MSME actors, the majority of whom were members of the Family Welfare Movement (PKK) and engaged in the culinary business. The methods used included pre-tests and post-tests, training on basic product photography techniques and social media publication strategies, as well as a hands-on workshop on product photography using provided photo props. The results of the activity showed a significant increase in participant understanding, with an average pre-test score of 48.8 increasing to 87 in the post-test, representing a 38.2-point increase. Photos of participants' work were uploaded to the Padlet platform as a medium for sharing and appreciation, which also served as a means of documentation and reflection on learning. This activity demonstrated that improving visual skills can be an effective strategy in strengthening the competitiveness of MSMEs in the digital era. Recommendations from this activity are the need for ongoing mentoring, advanced training related to digital content editing, and collaboration with various parties to expand the marketing network for MSME products.
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References
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