USING GAMIFICATION AS A STRATEGY FOR THE DEVELOPMENT OF SME FLOWER VENDORS AT RAWA BELONG MARKET

Abstract

The community service activity conducted discussed the use of gamification as an innovative strategy to support the development of small and medium enterprises (SMEs), particularly flower vendors at Rawa Belong Market. As a central flower trading hub in Jakarta, these vendors face challenges in adapting technology to enhance engagement with both existing and potential consumers. One technological concept that has yet to be adopted by the flower vendors is gamification, as they do not yet fully understand its concept and implementation. Therefore, this community service activity was carried out to assist flower vendors at Rawa Belong Market in explaining and implementing gamification through social media. The participants of the community service activity consisted of 26 individuals, including vendors and the leaders of flower vendor groups at Rawa Belong Market. The implementation method employed an institutional, participatory approach involving discussions and mentoring. The materials delivered covered the following topics: understanding the engagement challenge for SMEs, the attention crisis and why SMEs must compete differently, the psychology behind gamification, and practical gamification examples for SMEs. The results of the community service indicate that the flower vendors at Rawa Belong Market showed interest in using gamification to scale their businesses, and they gained a clear understanding of the concept and application of gamification through social media.