DEVELOPING SUSTAINABLE BUSINESS THROUGH GREEN MSME DIGITAL LITERACY FOR INDONESIAN WORKERS IN MALAYSIA

Setyo RIYANTO; Winda WIDYANTY; Uly AMRINA; Khozaeni bin RAHMAD

doi:10.33068/iccd.v7i1.846

Setyo RIYANTO Universitas Mercu Buana
Winda WIDYANTY Universitas Mercu Buana
Uly AMRINA Universitas Mercu Buana
Khozaeni bin RAHMAD Pertubuhan Masyarakat Indonesia, Pulau Pinang

DOI: https://doi.org/10.33068/iccd.v7i1.846

Keywords: Sustainable Business, Green MSME, Digital Literacy, Indonesian Workers, Malaysia

Abstract

This study explores the role of digital literacy and green entrepreneurship in advancing sustainable economic development among Indonesian migrant workers (TKI) in Malaysia. The primary objective is to build the capacity of TKI to establish and grow environmentally responsible micro, small, and medium enterprises (MSMEs) through comprehensive training in sustainable production, financial management, and digital marketing. Employing a participatory methodology, the program included needs assessments, interactive workshops, and follow-up mentoring sessions designed to equip participants with practical skills and knowledge. The initiative successfully fostered greater awareness of sustainable business practices and encouraged the use of digital platforms to enhance business operations and outreach. Moreover, it facilitated cross-institutional collaboration and provided valuable experiential learning opportunities for university students involved in the project. Overall, the study highlights the potential of combining digital literacy with green entrepreneurship to support a circular economy and long-term economic resilience within migrant communities, emphasizing the importance of continuous capacity building, supportive infrastructure, and access to broader markets.

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