SOCIAL VISUAL MEDIA CAMPAIGN FOR HEALTHY LIVING ENVIRONMENT FOR INDONESIAN MIGRANT IN PENANG

Abstract

The living environment plays a crucial role in the health and well-being of Indonesian migrant workers (IMW) in Penang. The development of settlements based on the concept of healthy housing is expected to significantly improve their quality of life. Beyond physical and environmental improvements, behavioural factors also contribute to overall health outcomes. Healthy housing not only offers physical and psychological benefits but also fosters positive lifestyle changes. This community service initiative aims to promote awareness and provide education on healthy living environments for IMW in Penang, Malaysia. Through social campaigns and media visuals, the program seeks to enhance their understanding of healthy housing concepts while encouraging active participation in creating and maintaining such environments. Ultimately, this initiative aspires to improve the overall well-being of IMW by fostering sustainable healthy living behaviours. The results of the campaign design show that it gets positive results from the target audience, namely Indonesian migrant workers, by building relationships through the messages conveyed, taglines, colours, and visual elements used. The conclusion of this design is that the resulting design is able to attract the attention of the target audience and is consistent, and the success of a campaign must be supported by the use of the right and appropriate media.