DIGITAL ADOPTION FOR MSME SUSTAINABILITY IN MERUYA SELATAN SUBDISTRICT

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have shown resilience in times of crisis, yet many struggle to grow due to limited capacity to adopt digital technology. In South Meruya, MSME actors have not been able to fully utilize digital tools—particularly in marketing, payment systems, and waste management mainly due to a lack of knowledge and limited understanding of how to implement these technologies effectively. To address this issue, the Community Service (PkM) Team from Universitas Mercu Buana (UMB) conducted an activity aimed at increasing digital literacy and encouraging the adoption of digital technology to strengthen competitiveness and support business sustainability. Using the Participatory Action Research (PAR) method, the program included lectures on social media marketing, QRIS-based payments, and digital waste management; interactive discussions and Q&A sessions; and evaluations to measure impact. The activities were carried out in four stages: delivery of materials, Q&A, group discussions, and hands-on practice. As a result, participants showed increased understanding of digital marketing, payment systems, and waste management; actively engaged in discussions; and gave positive evaluations, with satisfaction scores exceeding 80%.