MAPPING OF POTENTIAL BUSINESS ZONES FOR MSMEs IN SOUTH KEMBANGAN USING THE ANALYTICAL HIERARCHY PROCESS (AHP) METHOD

Muhamamd Syah IRSAN; Orlin CICILIA; RM. Pradana PUTRA

doi:10.33068/iccd.v7i1.832

Muhamamd Syah IRSAN Universitas Mercu Buana
Orlin CICILIA Universitas Mercu Buana
RM. Pradana PUTRA Universitas Mercu Buana

DOI: https://doi.org/10.33068/iccd.v7i1.832

Keywords: Zone, Potential, MSME, AHP

Abstract

This study emphasizes the importance of determining locations for MSMEs through a more scientific framework, with the goal of increasing MSME revenue. The Technology Readiness Level (TKT) in this study demonstrates the concept of the Analytical Hierarchy Process (AHP), which has been used in other studies for mapping research objects. Therefore, it has direct relevance to this study, as this concept can help researchers create a map of potential business zones for MSMEs.
MSMEs in South Kembangan use the Analytical Hierarchy Process (AHP) to determine business locations, supported by expert judgment. This is then processed and calculated based on five criteria/zones: housing, offices, schools, recreation, and infrastructure. The area is divided into three clusters, each estimated to have similar area but with different zone combination characteristics.
The final calculation results are divided into the most potential, namely cluster III with a total score of 0.43467, neutral, namely cluster I with a total score of 0.28525 and less potential, namely cluster II with a total score of 0.27037.

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