DEVELOPING MARKETING OF CASSAVA CHIPS BY PRODUCT DIVERSIFICATION AND PACKAGING IN MANGKALAYA, SUKABUMI

Abstract

This program was aim to developing marketing on two small entrepreneurs that produce cassava chips in Mangkalaya, Sukabumi. They have been run their business in many years but they have not yet able to reach market by their own brand. Partners have not been able to improve their position in the cassava chips business. Theyonly serve as a provider for some cassava chips businesses that already have brands on the market. In term of production, it still did not meet the standards of good Manufacturing Practices (GMP). This activity was aim to improve their competitiveness on marketing by developing product. This activity provided some training such as GMP, diversification product by taste and packaging and also by market segments. The implementation of program giving some improvement namely (1) Partners have knowledge about the provision of hygienic cassava chips; (2) They able to modifying their product by having many various both in taste, packaging and market segments. (3) They have more attractive packaging of cassava chips.