DEVELOPMENT OF CASSAVA CHIP PRODUCTION IN THE KERANGGAN ECO- TOURISM VILLAGE BY IMPLEMENTING CREATIVE AND INNOVATIVE TECHNOLOGY
Abstract
The Golden Indonesia 2045 vision, particularly in achieving economic growth and improving citizens' welfare, relies heavily on sustainable regional development and enhanced local potential. Kampung Ekowisata Keranggan in South Tangerang is one example of an area with significant potential, supported by active community engagement. Its natural beauty, located on the banks of the Cisadane River, draws visitors, and local efforts, such as the establishment of a tourism awareness group in 2020, have contributed to managing these attractions. The growth of MSMEs, particularly in the snack food sector, has supported tourism, but challenges arise with the increasing demand for food production and product diversity. Many MSME actors struggle with the lack of tools to streamline production and offer a wider variety of products. This village empowerment program aims to address these challenges by introducing innovative and appropriate technology, supported by continuous community involvement, to accelerate production and maintain the uniqueness of the region's tourism.
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References
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