INCREASING THE SELLING POWER OF MICRO, SMALL AND MEDIUM ENTERPRISES THROUGH TECHNOLOGY OPTIMIZATION IN THE NORTH MERUYA AREA, WEST JAKARTA

Abstract

The MSMEs in Meruya Utara Urban Village are essential to the local economy, particularly for middle- and lower- income communities. However, these businesses face several challenges, including (1) limited promotion of their products, (2) lack of familiarity with online sales opportunities, and (3) limited digital literacy, particularly in using online platforms for marketing. The potential for growth lies in empowering members of the small industry craftsmen association to utilize online media for product promotion, which could significantly boost their business turnover. This initiative is designed to introduce the community to the concept of digital promotion, equipping MSME actors with the knowledge and skills needed for effective online marketing. By learning to use digital tools, MSME players in Meruya Utara can better promote their products and increase their market reach. The program aims to enhance participation and involvement of MSME actors in digital marketing, ultimately leading to increased consumer awareness and sales. The urgency of this empowerment effort is to provide ongoing assistance and optimize digital media usage, enabling MSME actors to conduct massive promotions that significantly impact their target audience and drive sales growth.