THE EFFECT OF THE #30DAYSZEROWASTECHALLENGE CAMPAIGN MESSAGE ON AWARENESS AND BEHAVIOUR CHANGES OF @ZEROWASTE.ID_OFFICIAL FOLLOWERS
Abstract
Environmental issues and the increase in piles of waste are influenced by annual population growth and lifestyle. Waste which is now continuing has become a big problem because it concerns personal health and the health of the earth. Dealing with the waste problem requires awareness and changes in minimalist behavior from the community to be wiser in using good or food so that the negative impacts can be minimized. Therefore, zero waste created a campaign to invite people to adopt habits that can reduce waste production with the aim of raising awareness, changing behavior and a healthier lifestyle with the hashtag #30dayszerowastechallenge. This research aims to determine whether there is an influence of messages from the #30dayszerowastechallenge campaign on awareness and changes in the behavior of zero waste followers. This research used a quantitative approach by distributing questionnaires to 400 respondents. The results of this research show an influence between the zerowaste campaign message on followers' awareness and there is also an influence between the campaign message and changes in followers' behavior @zerowaste.id_official.
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