UTILIZATION OF SOCIAL MEDIA AS A PROMOTIONAL AND INFORMATIONAL TOOL FOR ACTIVITIES IN WANAGIRI VILLAGE, PANDEGLANG
Abstract
This initiative is designed to enhance the understanding and skills of Wanagiri village officials in effectively utilizing social media, particularly Instagram, as a strategic tool for promoting and disseminating information about local activities. The need for this program stems from the limited awareness and capability in leveraging social media platforms to highlight community events, local potential such as culinary tourism, and village-produced goods. By fostering technological literacy and communication proficiency among the village officials, the program aims to support sustainable development while encouraging greater community involvement. The training will adopt a comprehensive approach, combining theoretical sessions with hands-on practice, alongside evaluations through pre-tests and post-tests. Key areas of focus include the fundamental principles of Instagram account management, the creation of engaging content, effective audience interaction, and performance analytics. Upon completion, participants will apply their newly acquired skills by establishing and managing an official Instagram account for the village, aimed at enhancing their digital presence. The anticipated outcome is that Wanagiri village will be more adept at using Instagram to effectively promote village initiatives, highlight local events, products, and engage with the community. Onwards, will strengthen the village's outreach capabilities and contribute to the overall development and visibility of local resources.
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