INCREASING THE CAPACITY OF MSMES WITH INTEGRATED MARKETING PROGRAMS AT MSMES IN CIGANJUR, JAGAKARSA, SOUTH JAKARTA

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Ciganjur Village, Jagakarsa, South Jakarta, often experience difficulties in marketing their products and building a strong brand image. Therefore, a community service program was conducted to help MSMEs improve their understanding and skills in integrated marketing. This program was implemented through a series of intensive training activities, including lectures, Q&A sessions, and simulations. In the lectures, participants were introduced to integrated marketing concepts, marketing strategies, and relevant techniques. Furthermore, the Q&A session provided an opportunity for participants to clarify concepts that were not well understood and get advice from the facilitator. Through simulations, participants practiced the concepts they had learned in real situations, so that they could test their understanding and skills in facing real marketing challenges. It is hoped that through this community service, MSMEs in Ciganjur Village can improve their ability to implement more effective marketing strategies, increase market penetration, and strengthen their brand image. Continuous support from the local government and active commitment from MSME partners are essential for the success of this program.