INTRODUCNG ANDROID-BASED DIGITAL MARKETING TO MICRO, SMALL AND MEDIUM ENTERPRISES, DESA BABATAN, KADU GEDE, KUNINGAN, JAWA BARAT
Abstract
The purpose of the Android-based digital marketing introduction activity to MSMEs in Babakan Village, Kadu Gede, Kuningan, West Java is to help introduce Kuningan Village as a tourist village that has several business sectors with the support of surrounding MSMEs. The introduction method applied is face-to-face, and direct practice using each participant's cellphone. The results of the service are expected that all MSMEs in Babakan Village who take part in the training are able to continue updating the digital marketing system so that Babakan Village is famous for being an attractive tourist village to visit.
Downloads
References
Attar, R. W., Almusharraf, A., Alfawaz, A., & Hajli, N. (2022). New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review. Sustainability (Switzerland), 14(23). https://doi.org/10.3390/su142316024
Hadi, M. J., Lume, & Widyaningrum, M. (2022). Pemetaan Potensi Wisata, Peluang Dan Tantangan Pengembangan Desa Wisata Pengadangan Barat, Kabupaten Lombok Timur. Journal Of Tourism And Economic, 5(1), 32–45. https://doi.org/10.36594/jtec/01a88690
Jundu, R., Jelatu, S., Nendi, F., Makur, A. P., & Raga, P. (2023). Dampingan Pengembangan Media Pembelajaran Bagi Guru SMP Menggunakan Aplikasi Videoscribe. Jurnal Pengabdian Pada Masyarakat, 8(3), 713–720. https://doi.org/10.30653/jppm.v8i3.438
Kim, J., Kang, S., & Lee, K. H. (2021). Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles. Journal of Business Research, 130(November 2018), 552–563. https://doi.org/10.1016/j.jbusres.2019.09.043
Musa, H. S., Krichen, M., Altun, A. A., & Ammi, M. (2023). Survey on Blockchain-Based Data Storage Security for Android Mobile Applications. Sensors (Basel, Switzerland), 23(21), 1–30. https://doi.org/10.3390/s23218749
Saifuddin, M. (2020). Strategi Peningkatan Ekonomi Lembaga Sosial dengan Memanfaatkan Aplikasi Pemasaran Berbasi Android. Jurnal Bisnis & Teknologi Politeknik NSC Surabaya, 7(2), 16–20. https://nscpolteksby.ac.id/ejournal/index.php/jbt/article/view/180%0Ahttps://nscpolteksby.ac.id/ejournal/index.php/jbt/article/download/180/152
Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A. (2022). Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of Research in Marketing, 39(2), 541–565. https://doi.org/10.1016/j.ijresmar.2021.09.005
Teguh, M., Dumais, M. A. O., Wijaya, C. T., Torsten, P., & Vera, A. (2023). Digital Marketing Communication Activities on Online Magazine Gettinlow. Journal International Dakwah and Communication, 3(1), 1–21. https://doi.org/10.55849/jidc.v3i1.196
