PROMOTION OF INDONESIAN WOMEN JAZZ MUSICIANS WITH E-ZINES: STRATEGIES AND BEST PRACTICES

Abstract

Apart from being an education city, Malang City is famous for educational tourism. The city of Malang has an interesting place that can be a reference for studying the history, development and variety of music in the country, namely the Indonesian Music Museum (MMI) which is located which holds a collection of more than 26,000 musical works. This museum is the only music museum in the country. The obstacle encountered by MMI as a service partner is the limited museum promotional content uploaded on digital platforms. So far, the content usually produced is limited to museum collections, such as collections of cassettes, vinyl, and books about musicians as well as photos of activities. This paper explores the use of e-zines as a strategic tool for promoting Indonesian women jazz musicians, focusing on effective strategies and best practices for maximizing their impact. The study examines how e-zines, leveraging their multimedia capabilities and interactive features, can provide a dynamic platform for showcasing the talent and achievements of these artists. By analyzing various case studies and successful examples, the paper identifies key strategies such as engaging storytelling, high-quality content production, and targeted audience outreach. These strategies are crucial for enhancing visibility, building a dedicated fan base, and fostering greater appreciation for Indonesian women in the jazz genre. In addition to outlining effective promotional tactics, the paper delves into best practices for e-zine development and distribution. It emphasizes the importance of consistent content updates, professional presentation, and integration with social media channels to maximize reach and engagement. The findings offer valuable insights for e-zine creators, music promoters, and the artists themselves, providing a comprehensive framework for leveraging digital platforms to support and elevate the profiles of Indonesian women jazz musicians. This approach not only aids in the individual advancement of these artists but also contributes to the broader recognition and growth of Indonesia’s jazz scene on the global stage.