SUSTAINING HERITAGE TOWN AND COMMUNITY THROUGH THE ROLES OF SOCIAL ENTREPRENEURSHIP: A CASE STUDY OF THE OLD TOWN OF KOTAGEDE, YOGYAKARTA, INDONESIA
Abstract
This paper explores how a heritage-based social enterprise in Kotagede, Yogyakarta, Indonesia manages its works and contributes to the sustainability of local heritage environment. It attempts to fill the gap in the lack of studies about the roles of heritage-based, community-initiated social enterprise in sustaining their group and the surrounding heritage environment. The study used a qualitative approach, which involved interviews with five selected local community members who were selected based on their understanding about the management aspect as well as the local heritage environment. Through a Focus Group Discussion and coding analysis, it was found that KHT is managed to educate community at large about local heritage using a less rigid social entrepreneurship pattern. Findings show that the determinant factors to the sustainability of the group come in four categories, including operations, marketing, human resources, and finance. However, passion is key to top all these determinant factors. Findings of this study will contribute to the sustainability of heritage city and community of the SDGs.
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