ENHANCING DIGITAL LITERACY AMONG MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN JAGAKARSA SUB- DISTRICT, SOUTH JAKARTA

Abstract

Indonesia's high number of SME industry players stems from its large productive-age population and limited job opportunities, pushing people to innovate and compete in the Micro, Small, and Medium Enterprises (MSME) sector. In recent years, rapid advances in telematics have significantly impacted organizational and social activities, emphasizing the need for capacity building through communication and information technology. Digital literacy plays a crucial role in improving MSME governance, enabling business actors to access, manage, integrate, analyze, and evaluate information, as well as communicate and create new knowledge. The application of digital technology in MSMEs can optimize organizational performance. This community service activity, conducted by Mercu Buana University, highlights the importance of digital tools and literacy for MSMEs in Jagakarsa Village, Bekasi Regency. The program educates MSME actors on leveraging digital media to enhance business sustainability. It equips them with skills to use computers for customer service, learn applications to improve product quality, and access strategic information for business development. The initiative helps them compete more effectively by improving service quality and identifying market competition.