ECO-FRIENDLY PACKAGING DESIGN TO INCREASE CULINARY BUSINESS SALES IN NAGASARI VILLAGE, KARAWANG

Dewi Gita KARTIKA; Uuh SUKAESIH; Miswan MISWAN

doi:10.33068/iccd.v6i1.741

Dewi Gita KARTIKA
Uuh SUKAESIH
Miswan MISWAN

DOI: https://doi.org/10.33068/iccd.v6i1.741

Keywords: MSMEs, design, promotion, sustainable, fnb

Abstract

Currently, environmental issues are a concern and business competition is getting tighter, MSMEs are required to have added value by being more creative in maximizing product design. One of them is through an attractive and informative eco-friendly packaging design, packaging design is the result of a product creation that combines elements of function and aesthetics so that it is useful and valuable. However, many MSMEs in Nagasari Village, West Karawang District, Karawang Regency still use plastic and styrofoam for their product packaging, do not understand the concept of green business, and cannot design independently. Therefore, this community service aims to provide assistance in making eco-friendly packaging designs to increase product sales in Nagasari Village, Karawang. This community service program is implemented for 6 (six) months consisting of 3 (three) stages: 1) Coordination, 2) Mentoring, and 3) Evaluation. It is hoped that MSMEs can use environmentally friendly packaging, and utilize technology in creating graphic designs, not only for packaging, but also other promotional media, such as social media content, banners, advertisements, and so on.

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