OPTIMIZATION OF KONYAL FRUIT BUSINESS POTENTIAL FOR INCREASING FAMILY ECONOMIC VALUE: INTEGRATION OF ISLAMIC PRINCIPLES IN BUSINESS DEVELOPMENT

Abstract

This community service activity aims to optimize the potential of konyal fruit as a means of enhancing family economic value in Sumedang Regency, West Java, by integrating Islamic principles into business development. Konyal fruit, with its high nutritional value and unique characteristics, has the potential to become a high-economic-value local commodity if properly processed and marketed. This program is designed to provide technical training to the community on processing and marketing konyal-based products while instilling Islamic values such as honesty, fairness, and social responsibility in every aspect of the business. Through this approach, it is expected that the community will not only enhance their technical skills and knowledge but also be able to run businesses with a strong ethical foundation, thereby strengthening family economic resilience. Additionally, this program is anticipated to become a model of empowerment that can be replicated in other areas with similar potential and to inspire the application of Islamic principles in local economic development. The results of this activity are expected to make a significant contribution to the economic well-being of the community and support environmental sustainability through the wise use of natural resources.