STRATEGIES FOR ORGANIZATIONAL CHANGE AT RAGUNAN ZOO PARK TO ACHIEVE SUCCESS IN IMPLEMENTING INFORMATION TECHNOLOGY
Abstract
This research aims to analyze the organizational change strategy at Ragunan Wildlife Park for successfully implementing information technology, using Leavitt's Diamond model. The study employs a qualitative approach and a case study method, guided by a constructivist research paradigm and purposive sampling. Data were gathered through in-depth interviews and analyzed qualitatively using the filling system method. The findings reveal that change management at Ragunan Wildlife Park, guided by the Leavitt model, demonstrates that the implementation of information technology has led to technological changes that impact personnel. Employees are now required to develop competencies in technology use, which has altered job responsibilities and influenced the organizational structure. This change management is backed by top management to ensure the successful implementation of information systems. However, Leavitt's model does not address the role of the external environment in influencing changes in any of the variables. It is recommended to include the external environment's role to align change management with community needs.
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References
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