INCREASING HUMAN RESOURCE COMPETENCY FOR THE SUSTAINABILITY OF MSME BUSINESSES IN PULAU PINANG, MALAYSIA

Abstract

Sustainability in business is not only about creating processes that support environmental and social sustainability but also about ensuring the longevity of the company itself. Sustainable businesses provide both short-term and long-term benefits, making it essential for MSMEs (Micro, Small, and Medium Enterprises) to develop high-quality human resources (HR). HR competency is crucial for MSMEs to thrive in the face of global competition. This community service project aims to equip MSME owners and employees with the knowledge of HR competency development to enhance performance and implement business sustainability strategies. By improving the skills and quality of their workforce, MSMEs can increase their competitiveness and ensure business continuity. The level of competence possessed by HR will directly influence the overall performance of the MSMEs, as well as their ability to remain competitive in the market. Thus, by fostering professional and competitive HR competencies, MSMEs can improve their operational effectiveness and enhance their chances for sustainable success in a globalized economy.