BUILDING A POSITIVE IMAGE: PERSONAL BRANDING TRAINING FOR SMA 7 BEKASI STUDENTS

Abstract

Personal branding is an important concept that helps individuals build a unique identity that is recognized by others. With the increasing use of social media and digital technology, personal branding is becoming increasingly relevant, especially in the world of education. This training aims to improve the understanding and skills of grade 12 science students in building strong and authentic personal branding through the use of social media. The goal is to help students improve their skills and creativity, introduce their identity, and increase their confidence in public speaking. The training is conducted using interactive methods that include group discussions, simulations, and case studies to understand the concepts of personal branding, new media literacy, and digital media management. In addition, participants are given practical training to develop real skills such as creating a digital portfolio and writing effective personal branding content. Evaluation was conducted through a survey to measure participants' understanding and impressions after the training. The survey results showed that this training was very useful and had a positive impact on participants. Participants felt that this training improved their skills and creativity in personal branding and provided new knowledge that was relevant to today's digital era. Many participants emphasized the importance of personal branding to increase self-confidence and manage social media to build a positive image. They also admitted that this training helped them to know someone's personality through social media and provided insight into the use of technology such as AI in everyday life.