THE INFLUENCE OF 'JOGET GEMOY' M ON THE ELECTABILITY OF PRABOWO-GIBRAN IN GENERATION Z

Abstract

This study aims to measure the "Influence of 'Joget Gemoy' Content on the Tiktok Platform on Prabowo - Gibran's Electability in the 2024 General Election". The theoretical basis in this study is the New Theory. This type of research is quantitative research. The sampling technique in this study is the Stratified Random Sampling Technique (Stage Sample) with 380 respondents involving students from Trisakti University Jakarta at the Faculty of Economics and Business. The data collection method in this study used a Questionnaire which was then processed using the SPSS 25 application. The findings reveal how viral content on social media, especially TikTok, can influence voter perceptions and decisions, with a primary focus on the younger generation or Generation Z. The use of the Tiktok Platform media is attractive to Gen Z. In line with the important role of social media, especially Tik Tok in political campaigns, it is an effective means of introducing candidates, allowing them to convey messages quickly, widely, and efficiently. This is in line with the fact that the 'Joget Gemoy' content on TikTok has a strong and significant influence on Prabowo - Gibran's electability in the 2024 Election.