HEALTH DETOX DRINK: SOCIALIZATION OF PRODUCTION COST CALCULATIONS, SELLING PRICE DETERMINATION, AND PRODUCT MARKETING AN EFFORT TO IMPROVE THE ECONOMY OF URBAN COMMUNITIES IN MERUYA SELATAN

Annisa HAKIM Z; Daru ASIH; Shinta MELZATIA; Febry Kurnia PUTRI; Ahmad Reza SAPUTRA

doi:10.33068/iccd.v5i1.615

Annisa HAKIM Z Universitasi Mercu Buana
Daru ASIH Universitasi Mercu Buana
Shinta MELZATIA Universitas Mercu Buana
Febry Kurnia PUTRI Universitas Mercu Buana
Ahmad Reza SAPUTRA Universitas Mercu Buana

DOI: https://doi.org/10.33068/iccd.v5i1.615

Keywords: Cost production, health detox drinks, hydroponic vegetables, marketing

Abstract

Greening can provide benefits for Meruya Selatan residents who have limited land by using the hydroponic method to grow crops. In order to increase the buying and selling power of hydroponic vegetables, it is necessary to develop the business by adding types of products derived from hydroponic harvests, namely health detox drinks, to improve the economy and family food security. This activity is designed holistically to introduce people to calculating basic prices and selling prices, as well as marketing products online through social media and marketplaces. Potential that can be developed by partners includes the willingness of Meruya Selatan PKK women, internet networks, awareness of entrepreneurship, increased demand for healthy food and drinks, especially hydroponic vegetables and derivative products, health detox drinks. In the end, this activity is expected to improve the economy of the urban communities targeted by the activity.

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