IMPLEMENTATION OF GREEN MARKETING TO MAINTAIN SUSTAINABILITY WASTE BANK BUSINESS
Keywords:
Green Marketing, Waste Bank, Business Sustainability
Abstract
Currently, the waste bank management process is technically still manual, that is, members must come to the waste bank to deposit their waste and be recorded in the customer book, and for the disbursement of funds must come to the waste bank. The current waste bank management does not have an updated report on which areas have the most waste and which communities play an active role in protecting the environment. The working pattern of business entities that collect plastic waste when providing services to plastic waste scavengers is to buy cash for each plastic waste deposited. This pattern is modified in the waste bank system, in which the plastic waste depositor does not receive the money directly from the sale, but it is kept by the waste bank business. The depositor will have a savings account from the sale of waste. This service, it will be applied to increase community participation in waste management involving the Joglo Village Berdikari Waste Bank Manager, as well as being one way to improve environmental sustainability, through the Implementation of Green Marketing to Maintain the Sustainability of the Waste Bank Business
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References
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Akhtar, H., dan Soetjipto, H.P., (2014). Peran Sikap dalam Memediasi Pengaruh Pengetahuan Terhadap Perilaku Minimisasi Sampah Pada Masyarakat Terban, Yogyakarta. Jurnal Manusia dan Lingkungan, 21(3):386-392.
Alegre, J., & Chiva, R. (2013). Linking Entrepreneurial Orientation and Firm Performance: The Role of Organizational Learning Capability and Innovation Performance. Journal of Small Business Management, 51(4), 491–507.
Alyas & M. Rakib. (2017). Strategi Pengembangan Usaha Mikro, Kecil dan Menengah Dalam Penguatan Ekonomi Kerakyatan. Sosiohumaniora, 1(1), 1-13.
Amri, A. (2020). Dampak COVID-19 Terhadap UMKM Di Indonesia. Jurnal Brand, 2 (1) hal 123- 130
Asteria, D.;& Heruman, H. (2016). Bank Sampah sebagai Alternatif Strategi Pengelolaan Sampah Berbasis Masyarakat di Tasikmalaya. Jurnal Manusia dan Lingkungan, 136-141.
Emma, A. M. (2019). E-business Adoption in the Bangking Industry in Ghana (Doctoral thesis), Departemen of Business Administrational and Social Science, Division of Industrial marketing and e-commerce, Lulea Universitas of Technology.
Fatoki, O. 2014. The Financial Literacy of Micro Entrepreneurs in South Africa. Journal of Business Management, Vol. 40(2), 151-158.
Irmawati, D. (2011). Pemanfaatan E-commerce Dalam Dunia Bisnis. Jurnal Ilmiah Orasi Bisnis Edisi Ke-VI (November), hal 95– 112.
Gunartin, G. (2019). Analisa Efektivitas Bank Sampah sebagai Alternatif Pengelolaan Sampah Dalam Upaya Menuju Smart City di Kota Tangerang Selatan. Inovasi, 6(1), 1-6.
Kristina, H., (2014). Model Konseptual Untuk Mengukur Adaptabilitas Bank Sampah di Indonesia.
Jurnal Teknik Industri, 9(1):19-28.
Oktaviani, F. dan Rustandi, D. (2018). Implementasi Digital Marketing dalam Membangun Brand Awareness. Jurnal PRofesi Humas, 3(1), hal 1-20
Peraturan Menteri Kehutanan Nomor:P.70/MenhutII/2008/Tentang Pedoman Teknis Rehabilitas Hutan dan Lahan. Peraturan Menteri Lingkungan Hidup Nomor 13 Tahun 2012 tentang Pedoman Pelaksanaan
Reduce, Reuse, dan Recycle melalui Bank Sampah.
Purba, H.D., Meidiana, C., dan Adrianto, D.W., (2014). Waste Management Scenario through Community Based Waste Bank: A Case Study of Kepanjen District, Malang Regency, Indonesia. International Journal of Environmental Science and Development, 5(2):212-216.
Purwanti, E, (2007), Sampah Jadi Uang, Cetakan Pertama, Saka Mitra Kompetensi, Jakarta.
Rosa Maria Dangelico, Daniele Vocalelli, “Green Marketing”: an analysis of definitions, strategy steps, and tools through a systematic review of the literature, Journal of Cleaner Production (2017), doi: 10.1016/j.jclepro.2017.07.184
Ruliff, I. (2015). Penggunaan citra satelit Landsat 8 terklasifikasi untuk evaluasi pola ruang pesisir di wilayah pengembangan II Kabupaten Lamongan (Doctoral dissertation, Institut Teknologi Sepuluh Nopember).
Sanjaya, D. D. D. (2015). Aplikasi Berbasis Web. Aplikasi Berbasis Web.
Singhirunnusorn, W.;Donlakorn, K.;& Kaewhanin, W. (2012). Contextual Factors Influencing Household Recycling Behaviours: A Case of Waste Bank Project in Mahasarakham Municipality. ASEAN Conference on Environment-Behaviour Studies (ss. 688-697). Bandung: Procedia - Social and Behavioral Sciences.
Susanto, S. (2018). Kedudukan Hasil Audit Investigatif Pada Kekayaan Badan Usaha Milik Negara Persero Dalam Hukum Pembuktian Pidana di Indonesia. Jurnal Cita Hukum, 6(1), 139-162.
Sudibyo, RS. (2008). Konsep EfSD di Indonesia. Bahan Presentasi. Yogyakarta: Universitas Gadjah Mada.
Wijayanti, D.;& Suryani, S. (2015). Waste Bank as Community based Environmental Governance: A Lesson Learned from Surabaya. 5th Arte Polis International Conference and Workshop (ss. 171-179). Bandung: Procedia - Social and Behavioral Sciences.
Winarso, H., dan Larasati, A., (2011). Dari Sampah Menjadi Upah: Inovasi Pengolahan Sampah di Tingkat Akar Rumput Kasus Program Bank Sampah “Sendu” di Kelurahan Pasar Minggu Jakarta Selatan. Jurnal
Yulistyanti, D., Farkhatin, N., & Mustari, D. (2021). Penggunaan aplikasi sebagai media e-Learning remaja di Karang Taruna. JE (Journal of Empowerment), 2(1), 89-100.
Published
2023-11-25
How to Cite
SHIRATINA, A., WARDHANI, N., SABTIKA, V., & MAMAHIT, D. (2023). IMPLEMENTATION OF GREEN MARKETING TO MAINTAIN SUSTAINABILITY WASTE BANK BUSINESS. ICCD, 5(1), 519-522. https://doi.org/10.33068/iccd.v5i1.600
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